Domino's joins in on the youngsters' "6 7" trend with a tasty $6.70 pizza special

Pop culture and food trends are colliding in unexpected ways, creating new promotions that catch the attention of shoppers nationwide.

Social media memes and viral songs are influencing menus and special deals at major restaurant chains.

This intersection of entertainment and dining is inspiring offers that are both timely and affordable. Customers are taking notice as businesses find creative ways to engage younger generations while offering wallet-friendly options.

The 6-7 pizza deal​

Domino’s has launched its “6-7 deal,” offering a large one-topping pizza for just $6.70. Customers can choose from a wide variety of meat toppings including pepperoni, bacon, sausage, beef, ham, chicken, anchovies, and Philly steak.

Vegetarian options are also available, such as mushrooms, onions, green peppers, black olives, pineapple, tomatoes, jalapeños, spinach, banana peppers, and roasted red peppers. The deal can be redeemed in-store, online, or through the Domino’s Pizza app using the coupon code “67,” making it accessible to a broad audience.

Connection to the viral trend​

The promotion is inspired by a popular phrase among Gen Alpha, which originated from Skrilla’s song “Doot Doot (6 7).”

The lyric references NBA player LaMelo Ball and his 6’7’’ height, and has become a viral sensation among young audiences.

Domino’s spokesperson noted, “If you have to hear about ‘six seeven’ nonstop, you might as well get a delicious reward for it!” The meme’s popularity has grown so much that Dictionary.com recognized “6-7” as 2025’s word of the year, highlighting its cultural impact.

Also read: This pizza chain takes diners back to 1985 with nostalgic $2.99 buffet deal

Pizza chains embrace meme culture​

Domino’s is not the only chain to capitalize on the viral phrase. Pizza Hut launched its own “6-7” deal with a special menu offering breaded boneless wings for 67 cents each.

Customers could choose from sauces such as Buffalo Mild, Spicy Garlic, Buffalo Medium, Sweet Chili, Garlic Parmesan, Buffalo Burnin’ Hot, and Honey BBQ, as well as dry rubs including Lemon Pepper and Cajun-Style.

These promotions show how restaurant chains are using social media trends to attract younger consumers with limited-time deals and playful marketing.

Also read: Don’t miss the chance to grab Pizza Hut’s under-$1 wings everyone’s been raving about—and it all started with a meme

Why the meme matters​

While the origins of the “6-7” phrase may seem confusing to outsiders, its rapid spread demonstrates the influence of music and sports on internet culture. The phrase has created a sense of community among young fans who share the lyric online and in conversation.

Businesses are recognizing that tapping into viral moments can increase engagement and drive sales through novelty offers. By linking a familiar meme to a practical reward like a discounted pizza, Domino’s has successfully combined entertainment with value for its customers.

Read also:

• Popeyes’ Cajun Turkey is back just in time for Thanksgiving—and you can get it delivered straight to your door
• Pumpkin pie deal: Walmart’s 84-cent pies return just in time for Thanksgiving

Key Takeaways

• Domino’s is offering a large one-topping pizza for $6.70 with its “6-7 deal,” inspired by a viral meme.
• The promotion is available in-store, online, and through the Domino’s app using the coupon code “67.”
• The meme comes from Skrilla’s song referencing NBA player LaMelo Ball and has been widely adopted by Gen Alpha.
• Pizza Hut also ran a similar promotion with wings for 67 cents, showing a trend of viral culture influencing restaurant deals.

Viral memes are shaping creative promotions at major pizza chains, offering both entertainment and value. Have you tried Domino’s “6-7” pizza deal yet? Which topping would you choose for your large pizza? Share your thoughts in the comments below.