From underdog to unmissable: You won’t believe which US city just topped the 2026 list as no. 1 travel hotspot!

Hold onto your carry-ons—2026’s top travel hotspot isn’t where you think it is.

In a twist that’s turning heads and travel blogs alike, one unexpected US city has rocketed to the top of the must-visit list, outshining longtime favorites like New York, L.A., and Miami. Whether you're a foodie, a culture buff, or just chasing your next great adventure, this city is serving up surprises in spades.

So what makes it the new top 1? From revitalized neighborhoods and buzzy art scenes to jaw-dropping nature escapes just minutes from downtown, this destination is rewriting the rules of wanderlust.

Big Sky, Montana: The great outdoors, reimagined

That’s right—Big Sky, Montana is officially having its moment. Once a well-kept secret among skiers and nature lovers, this picturesque mountain town is now making serious waves on the global travel scene.

According to Expedia’s newly released Unpack ’26 report—based on insights from 24,000 travelers across 18 countries—Big Sky has skyrocketed to the top of the trending destinations list for 2026. And the numbers back it up: travel interest has surged by a staggering 92%, thanks in part to its dramatic Rocky Mountain views, luxe lodges, and easy access to Yellowstone National Park just an hour away.

No longer just a winter playground, Big Sky is stepping into the spotlight as a year-round adventure hub and full-fledged travel darling.

Before you raise an eyebrow at Big Sky’s rise to global travel fame, it’s worth noting the depth behind the data. This isn’t just a flashy headline—it’s the result of a robust analysis blending real-time booking trends from millions of users with independent research led by OnePoll.

The study adheres to the Market Research Society’s Code of Conduct, ensuring transparency and credibility. In other words, Big Sky’s top spot isn’t a marketing fluke—it’s grounded in actual traveler behavior and search momentum.

The rankings reflect a clear surge in traveler interest, measured by rising searches for flights and accommodations on Expedia between January 2024 and December 2025. This data offers a strong glimpse into where people are actually planning their future getaways, making it more than just a trend forecast, but a snapshot of real travel intent.

“This is the first time Expedia has assessed destinations for how ready they are to welcome a surge, without damaging the community,” said Melanie Fish, vice president of communications at Expedia Group.

The full list of rising stars

Here's what the data reveals about where global travelers are heading in 2026:

1. Big Sky, Montana, USA (92% increase)
2. Okinawa, Japan (71% increase)
3. Sardinia, Italy (63% increase)
4. Phu Quoc, Vietnam (53% increase)
5. Savoie, France (51% increase)
6. Fort Walton Beach, Florida, USA (45% increase)
7. Ucluelet, Canada (44% increase)
8. Cotswolds, UK (39% increase)
9. San Miguel de Allende, Mexico (30% increase)
10. Hobart, Australia (25% increase)

Other standout destinations for travelers

Okinawa

Sun-kissed shores, coral-rich waters, and centuries of tradition—Okinawa invites you to slow down and discover Japan’s island soul. Image Source: Facebook/Okinawa Soul

Okinawa is earning its spotlight as 2026’s second most talked-about destination—and for good reason.

This island chain in southern Japan is making bold strides in environmental stewardship.

Paired with its warm subtropical climate and relaxed rhythm, Okinawa also offers a compelling contrast to Japan’s fast-paced mainland cities—welcoming travelers to slow down, connect with nature, and experience a more mindful way to explore.

Sardinia

Beneath the Sardinian sun, time slows and traditions thrive—an island where every view tells a story. Image Source: Facebook/Italy Virtual Tours by NextStop-Italy

Sardinia claims the third spot on the list, and its appeal goes far beyond postcard-perfect beaches.

Often likened to the “Maldives of Europe” for its turquoise waters and pristine coastline, this Italian island also holds a rare distinction: it’s one of the world’s official Blue Zones.

Here, locals are known for their remarkable longevity, a result of time-honored traditions and close-knit communities. It’s a destination where beauty and well-being go hand in hand.

What appeals to thoughtful travelers

What makes this year’s travel forecast especially promising is the spotlight on sustainability and crowd-conscious planning.

Six standout destinations have earned Expedia’s newly introduced Smart Travel Health Check certification—an acknowledgment reserved for places that deliver immersive cultural and nature-based experiences, while steering clear of the congestion common in major urban hubs.

It’s a sign that travelers and travel platforms alike are prioritizing meaningful exploration without the overwhelm.

Created in collaboration with the World Travel & Tourism Council, this new framework highlights destinations that prioritize thoughtful, community-conscious tourism. It’s a welcome shift for travelers tired of shoulder-to-shoulder sightseeing.

By spotlighting locations that balance visitor appeal with local well-being, the initiative encourages more sustainable, less crowded ways to explore the world.

Have you visited any of these trending destinations, or are they on your wish list? Do you prefer the mountains, the beach, or somewhere in between? Share your travel stories and tips in the comments below—we’d love to hear from you!

Key Takeaways

• Big Sky, Montana in the USA has been named the top trending travel destination for 2026, with a 92% increase in search interest according to a new report from Expedia, Hotels.com and Vrbo.
• Okinawa in Japan and Sardinia in Italy round out the top three rising global destinations, recognised for their natural attractions, sustainable tourism initiatives and unique cultural experiences.
• Travelers are increasingly looking for destinations that offer outdoor activities, fewer crowds, and sustainable tourism practices, as seen in places like Okinawa with its environmental efforts and Sardinia with its Blue Zone lifestyle benefits.

Whether you're planning a mountain adventure in Montana or seeking cultural immersion in Okinawa, 2026 looks set to be the year of thoughtful travel choices.

What destinations are on your 2026 wish list? Are you drawn to these emerging hotspots, or do you prefer to wait until the crowds discover them? Share your travel planning thoughts in the comments below.