About

Seniors Discount Club
  1. Who we are
  2. Why become a member
  3. Management team
  4. Editorial team
  5. Editorial guideline

Who we are

The GrayVine (TGV) is a community of Americans over 60 looking to stay up to date with the news that impacts them, save money, connect with others, and have a laugh. Does that sound like you? We’d love to have you join our online community!

We believe that whether you’re retired or not, once you’re over the age of sixty it should be a time to relax and enjoy life, not worry about money. That's why we're here to help our members make the most of their retirement years. We have savvy DIY projects, nutritious budget recipes and deals that are available to all of our members. Plus, when there’s a sale worth knowing about, you’ll be the first to hear.

Why become a member

We’re all about saving you money, not taking it! A membership to The GrayVine is completely free! That’s right, you can enjoy up to 7 carefully curated newsletters straight to your inbox each week AND access to a community of Americans over the age of sixty at no cost.

Whether you enjoy keeping your mind active with brainteasers and daily games, building friendships with people all around America or simply keeping up with the latest news and deals, we have a little something for everyone!

Discounts for both online and brick & mortar stores.
A curated list of news items that relate to retirement, social security, discounts, general hacks, celebrity stories, news stories, health & wellbeing and more.
Free access to a variety of brain training games like riddles, trivia, crosswords and wordsearches.

Management team

Jonathan Leane

Jonathan Leane

Co-Founder

Jon is a Founder and Former Chief Marketing Officer of Compare Club. He has an incredible knack for starting and growing businesses. In fact, he accidentally started Compare Club and then (slightly less accidentally) started The GrayVine.

Jon’s strengths range from big-picture ideas to nitty-gritty performance marketing. Jon loves the investigative side of journalism and bringing you the latest news directly from the source. His favorite part of The GrayVine is receiving emails that compliment The GrayVine or anyone willing to talk nerdy with him.

Maddison Dwyer

Maddison Dwyer

Co-Founder

Maddie and Jon worked together for 2 years at Compare Club. When Maddie left, it only took Jon a few short months to snatch Maddie up again with a vision for a new business. They’ve worked on building The GrayVine, full-time, together since December 2020.

While Maddie has a strong marketing background, she has a soft spot for interacting with members and building relationships. You can often find Maddie digging up the best news stories with a cup of coffee in hand.

Maddison Dwyer

Ashlee Skalsky

GENERAL MANAGER

Ash joined the team in May 2024, after many years working in marketing management with multinational consumer goods brands. Her expertise lies in driving strategic growth and building high-performance teams. Ash is passionate about collaborating with The GrayVine team to curate a newsletter that becomes a daily ritual for readers, ensuring it remains a trusted source of inspiration and information. Her most loved forum topics are recipe inspiration and travel tidbits!

Editorial Team

April Bradford

April Bradford

Content Lead

April is the first official Editor that The GrayVine brought on board. She joined the team in June 2022 and brings with her a degree in Writing, Editing and History, two years of in-house book editing experience, four years of technical editing experience and a passion for publishing. She’s a fan of book recommendations and wins every pop-culture trivia round.

Ally Castillo

Ally Castillo

BUSINESS LEAD

Ally joined The GrayVine team at the end of October 2022. She graduated with a Bachelor’s Degree in International Relations and has extensive experience in legal writing and the international humanitarian sphere. Her favorite topics to write about are reviewing movies/books/TV shows, and international political issues.

Vella Gonzaga

Marie Sanchez

Newsletter Writer

Marie joined The GrayVine team in March 2024. She has a diverse background in content writing. She’s most passionate when writing about topics such as travel, wellness, product reviews, and social engagement. Outside of work, she finds joy in collecting scented candles and perfumes as well as listening to K-Pop in her downtime.

Vella Gonzaga

Emerald Urquiola

Newsletter Writer

Emerald joined The GrayVine team in August 2024. She has an impressive background in content writing and production. She is most passionate when writing about food (especially spicy food!) and traveling. Outside of work, she loves to journal, paint, and spend time with her wonderful little nephew.

Editorial Guidelines

The GrayVine adheres to the following advisory guidelines and general journalistic principles.

Accuracy and clarity

Ensure that factual material in news reports and elsewhere is accurate and not misleading, and is distinguishable from other material such as opinion.

Provide a correction or other adequate remedial action if published material is significantly inaccurate or misleading (see our complaints procedure for more information).

Fairness and balance

Ensure that factual material is presented with reasonable fairness and balance and that writers’ expressions of opinion are not based on significantly inaccurate factual material or omission of key facts.

Ensure that where material refers adversely to a person, a fair opportunity is given for subsequent publication of a reply if that is reasonably necessary to address a possible breach of fairness and balance.

Privacy and avoidance of harm

Avoid intruding on a person’s reasonable expectations of privacy, unless doing so is sufficiently in the public interest.

Avoid causing or contributing materially to substantial offense, distress or prejudice, or a substantial risk to health or safety, unless doing so is sufficiently in the public interest.

Integrity and transparency

Avoid publishing material that has been gathered by deceptive or unfair means, unless doing so is sufficiently in the public interest.

Ensure that conflicts of interests are avoided or adequately disclosed and that they do not influence published material.

Fact-checking

Reasonable steps will be taken to confirm information within our articles. Sources will be clearly identified and any pending legal proceedings or allegations will be framed as such.

Sourcing

We occasionally source stories from social media and forum sites such as Reddit, Instagram, TikTok and Facebook. We also reference a variety of news sites such as ABC News, AP News, CBS, CNN, Daily Mail, The Conversation, The U.S. Sun, UNILAD, Vox and others.

Where quotes or research from other sources are used, writers will credit the original source and hyperlink to the source.

When we have republished a story, with permission, from another organization, clear copy will appear at the end of the article acknowledging their authorship. Currently, The Conversation is the only organization we republish.

Corrections Policy

The GrayVine will correct errors as soon as possible. When we have corrected a substantial error or made a redaction, a line will appear at the bottom of the article to acknowledge the correction. Corrections and edits may be made to published articles at any time, without notice.

Product recommendations

No products are sponsored unless stated otherwise. While we may occasionally partner with another company to produce ‘sponsored’ content, the article or deal will be clearly marked as such by using an asterisks (*).

Complaints

To make a complaint, email [email protected]. You will receive a response within 5 working days.

Let's work together

Interested in working with us? We can tailor an advertising package to your needs and are able to assist with branding, lead generation, and CPA objective campaigns.
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