The great American chip-off: The next Lay's hit flavor could win someone $1 million–See how!
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The humble potato chip has been a staple in American snack bowls for generations, but who could have imagined that dreaming up a new flavor could land you a cool million?
Lay's, the iconic chip brand, has once again stirred the pot of culinary creativity with its “Do Us A Flavor” contest, inviting snack aficionados from coast to coast to submit their most inventive and palate-pleasing chip ideas.
With over 700,000 submissions, the competition was as fierce as the flavors are flavorful.
Now, the moment of truth has arrived. Lay's has unveiled the three finalists, and it's up to the public to crown the next chip champion.
From April 21 to June 13, chip lovers can sample these daring flavors in stores nationwide and cast their vote for the ultimate taste sensation at DoUsAFlavor.com.
Let's meet the contenders, each with a story as rich as their taste:
Lay's Bacon Grilled Cheese – A Comforting Classic with a Twist
Paula George from Sapulpa, Oklahoma, brings us a flavor that wraps us in the warm embrace of nostalgia.
Lay's Bacon Grilled Cheese is a tribute to the timeless comfort food, inspired by George's late father's cherished bacon grilled cheese recipe.
This chip aims to evoke "...the flavor will bring fans the memory of a delicious home-cooked meal, enjoyed on the cheesy crunch of a Lay's potato chip," said the company’s news release.
"This finalist is a savory, nostalgic ode combining two of everyone's favorites – bacon & grilled cheese," Lay's said in a news release.
Lay's Valentina & Lime – A Zesty Kick of Tradition
Araceli Huerta from San Jose, California, offers a flavor that's a fiery fiesta in your mouth.
Lay's Valentina & Lime is a bold combination that harkens back to Huerta's childhood, where her mother would season Lay's Classic potato chips with Valentina hot sauce and a spritz of fresh lime.
This chip is a love letter to those cherished memories, promising a tangy and spicy experience that's as vibrant as the stories behind it.
Lay's Wavy Korean-Style Fried Chicken – A Global Gastronomic Adventure
Neelia Lynn from Chesterfield, Virginia, takes us on an international flavor journey with Lay's Wavy Korean-Style Fried Chicken.
Drawing inspiration from her family's time in South Korea, this chip is a harmonious blend of sweet and spicy, reminiscent of the country's beloved street food.
It's a culinary crossroads where East meets West, and where a single chip can transport you to the bustling markets of Seoul.
Past winners of the “Do Us A Flavor” contest have seen their creations become snack aisle staples, with Lay's Crispy Taco, Lay's Southern Biscuits & Gravy, and Lay's Cheesy Garlic Bread all earning their place in the pantheon of potato chip legends.
Now, one of these three finalists will join their ranks, and it's up to you to decide.
Source: Markie_devo / Facebook.
Why Your Vote Matters
Choosing the next Lay's flavor isn't just about taste—it's about storytelling. Each finalist represents a unique narrative, a slice of Americana, and a personal connection to the flavors we love. Your vote is a nod to the creativity and diversity that define our culinary landscape.
So, how will you cast your chip ballot? Will you fall for the comforting embrace of Bacon Grilled Cheese, the lively kick of Valentina & Lime, or the global allure of Korean-Style Fried Chicken?
The power is in your hands—and your taste buds.
Have you tried the finalists' flavors? Which one has your vote, and why? Or perhaps you have your own million-dollar chip idea simmering in your mind? Share your thoughts, reviews, and culinary dreams in the comments below!
Lay's, the iconic chip brand, has once again stirred the pot of culinary creativity with its “Do Us A Flavor” contest, inviting snack aficionados from coast to coast to submit their most inventive and palate-pleasing chip ideas.
With over 700,000 submissions, the competition was as fierce as the flavors are flavorful.
Now, the moment of truth has arrived. Lay's has unveiled the three finalists, and it's up to the public to crown the next chip champion.
From April 21 to June 13, chip lovers can sample these daring flavors in stores nationwide and cast their vote for the ultimate taste sensation at DoUsAFlavor.com.
Let's meet the contenders, each with a story as rich as their taste:
Source: Lay's.
Lay's Bacon Grilled Cheese – A Comforting Classic with a Twist
Paula George from Sapulpa, Oklahoma, brings us a flavor that wraps us in the warm embrace of nostalgia.
Lay's Bacon Grilled Cheese is a tribute to the timeless comfort food, inspired by George's late father's cherished bacon grilled cheese recipe.
This chip aims to evoke "...the flavor will bring fans the memory of a delicious home-cooked meal, enjoyed on the cheesy crunch of a Lay's potato chip," said the company’s news release.
"This finalist is a savory, nostalgic ode combining two of everyone's favorites – bacon & grilled cheese," Lay's said in a news release.
Source: Lay's.
Lay's Valentina & Lime – A Zesty Kick of Tradition
Araceli Huerta from San Jose, California, offers a flavor that's a fiery fiesta in your mouth.
Lay's Valentina & Lime is a bold combination that harkens back to Huerta's childhood, where her mother would season Lay's Classic potato chips with Valentina hot sauce and a spritz of fresh lime.
This chip is a love letter to those cherished memories, promising a tangy and spicy experience that's as vibrant as the stories behind it.
Source: Lay's.
Lay's Wavy Korean-Style Fried Chicken – A Global Gastronomic Adventure
Neelia Lynn from Chesterfield, Virginia, takes us on an international flavor journey with Lay's Wavy Korean-Style Fried Chicken.
Drawing inspiration from her family's time in South Korea, this chip is a harmonious blend of sweet and spicy, reminiscent of the country's beloved street food.
It's a culinary crossroads where East meets West, and where a single chip can transport you to the bustling markets of Seoul.
Past winners of the “Do Us A Flavor” contest have seen their creations become snack aisle staples, with Lay's Crispy Taco, Lay's Southern Biscuits & Gravy, and Lay's Cheesy Garlic Bread all earning their place in the pantheon of potato chip legends.
Now, one of these three finalists will join their ranks, and it's up to you to decide.
Source: Markie_devo / Facebook.
Why Your Vote Matters
Choosing the next Lay's flavor isn't just about taste—it's about storytelling. Each finalist represents a unique narrative, a slice of Americana, and a personal connection to the flavors we love. Your vote is a nod to the creativity and diversity that define our culinary landscape.
So, how will you cast your chip ballot? Will you fall for the comforting embrace of Bacon Grilled Cheese, the lively kick of Valentina & Lime, or the global allure of Korean-Style Fried Chicken?
The power is in your hands—and your taste buds.
Have you tried the finalists' flavors? Which one has your vote, and why? Or perhaps you have your own million-dollar chip idea simmering in your mind? Share your thoughts, reviews, and culinary dreams in the comments below!
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