Some Kroger deliveries are going away—Here’s what to know

If you’ve gotten used to the convenience of ordering everything from pantry staples to quirky kitchen gadgets through Kroger’s Ship marketplace, you might have noticed something missing lately.

That’s because Kroger has quietly closed the doors on its Ship marketplace, ending home delivery of third-party products and shifting its focus back to its core grocery business.

So, what does this mean for you, and what’s behind the change? Let’s unpack the story—and what it means for your next grocery run.



What Was Kroger Ship, Anyway?
Launched in 2018, Kroger Ship was Kroger’s answer to the growing demand for online shopping and home delivery.

At first, it was a way for the grocery giant to ship its own products directly to your doorstep. It was touted as "the next step in creating a seamless experience that allows our customers to shop when and how they want."

But as the world changed—especially during the pandemic—Kroger expanded Ship to include third-party products, and even partnered with big names like Bed Bath & Beyond in 2022.

Suddenly, you could order everything from your favorite cereal to a new set of bath towels, all in one place.


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Kroger has closed its online marketplace, Kroger Ship, which offered home delivery of third-party products alongside groceries. Image source: Kroger / Youtube.



Why Did Kroger Ship Close?
If you’re looking for an official explanation, you won’t find much.

Kroger’s FAQ page simply states that third-party product sales stopped “as of March 2025” (though the closure was reported in May 2024), and directs customers to its other pickup and delivery options.

No press release, no big announcement—just a quiet sunset for a service that once promised to revolutionize how we shop.

So, what happened? While Kroger hasn’t commented publicly, industry experts point to a major shift in how Americans shop for groceries post-pandemic.

Also read: Cybersecurity concern at Kroger? Shoppers in uproar over alleged new policy—here’s what you need to know



During the height of COVID-19, ship-to-home grocery services soared, making up about 40% of online grocery sales.

But as life returned to something closer to normal, that number dropped to around 19%.

Many shoppers have returned to in-store shopping or prefer curbside pickup and local delivery, which offer speed and flexibility without the wait (or shipping fees) of home delivery.

What Does This Mean for Shoppers?
If you relied on Kroger Ship for hard-to-find items or loved the convenience of one-stop online shopping, this change might feel like a step backward. But don’t worry—Kroger isn’t abandoning online shopping altogether.

Also read: Big changes at Kroger—what it means for you



You can still order groceries for pickup or delivery through your local Kroger store (or its family of brands, like Ralphs, King Soopers, and Fred Meyer).

The main difference? You’ll be limited to what’s available in your local store, rather than the wider selection of third-party products Ship once offered.

Returns and Refunds: What You Need to Know
If you recently placed an order through Kroger Ship, eligible returns will still be honored, according to the company’s FAQ.

So if you have an item that didn’t work out, you’re not out of luck—just be sure to check the return policy and act quickly.


Old Kroger Ship advertisement. Source: Kroger / Youtube.​


What Are Your Alternatives?
If you’re looking for ways to keep your pantry stocked without leaving home, you still have options:
  • Kroger Pickup & Delivery: Order online and choose pickup or local delivery from your nearest store.
  • Other Retailers: Walmart, Amazon Fresh, and Instacart all offer home delivery of groceries and household goods.
  • Specialty Services: For unique or hard-to-find items, try specialty online retailers or local shops with delivery options.
Read next: Are you paying more than you should? Infuriating investigation reveals America’s #2 grocer is overcharging shoppers with fake sale prices!

Key Takeaways

  • Kroger has closed its online marketplace, Kroger Ship, which offered home delivery of third-party products alongside groceries.
  • The closure means third-party products will no longer be available for delivery from March 2025, with customers instead directed to Kroger’s existing pick-up and delivery services.
  • The company has stated that eligible returns for Kroger Ship purchases will still be honored, but has not given a reason for ending the marketplace.
  • The service saw a drop in popularity post-pandemic, with ship-to-home grocery services falling from 40% of online grocery sales before COVID-19 to about 19% currently.

Did you use Kroger Ship? Are you sad to see it go, or are you happy to get back to shopping local? Have you found a new favorite way to get your groceries? Share your thoughts, tips, and stories in the comments below!
 
This, IMO, is a stupid move by Kroger's. This program was a great way to reach out and compete with grocery stores and grocery store chains in areas and states that don't have Kroger's (like the West and upper-Midwest), building exposure and establishing a soft footprint that Kroger's could expand on in order to hopefully enter those markets.
For example, Hy-Vee operates as a regional chain in the midwest (in a total of 8 states).
The chain is pricey; offers horribly bland and poor-quality deli food; attempts to offer a wide selection of grocery items, but fails (I can find a better selection at Walmart); and contrary to popular and local media, isn't so great a place to work, and doesn't pay very well, as shared by it's own employees. Add to this that many local and area grocery stores don't pay very well either, and Kroger's should realize there are many markets they could successfully open stores in that can easily beat the competition.
Kroger's bungled the merger with Albertson's, and now they're bungling the opportunity that Kroger Ship afforded them.
 
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Reactions: Michelle Engbino
This, IMO, is a stupid move by Kroger's. This program was a great way to reach out and compete with grocery stores and grocery store chains in areas and states that don't have Kroger's (like the West and upper-Midwest), building exposure and establishing a soft footprint that Kroger's could expand on in order to hopefully enter those markets.
For example, Hy-Vee operates as a regional chain in the midwest (in a total of 8 states).
The chain is pricey; offers horribly bland and poor-quality deli food; attempts to offer a wide selection of grocery items, but fails (I can find a better selection at Walmart); and contrary to popular and local media, isn't so great a place to work, and doesn't pay very well, as shared by it's own employees. Add to this that many local and area grocery stores don't pay very well either, and Kroger's should realize there are many markets they could successfully open stores in that can easily beat the competition.
Kroger's bungled the merger with Albertson's, and now they're bungling the opportunity that Kroger Ship afforded them.
Hi, @phantasm! Thank you for sharing your thoughts so candidly. Aside from thinking that it's a poor move on Kroger's end, what else do you think they should do to stay ahead of their competitors?
 

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