There’s something about browsing through a giant warehouse that makes even familiar brands feel like new discoveries.

But while most shoppers grab the obvious deals and bulk items, a growing number of members are zeroing in on quieter standouts.

These aren't the headliners you see in every cart—they’re products that get passed over far too often. And yet, for those who know, they’ve become must-haves that rarely stay in stock for long.



That's It mini fruit bars

Costco's shelves are home to That's It mini fruit bars—a minimalist snack that doesn’t overpromise. Made with only two ingredients (apple and one other fruit), they skip added sugars, additives, and preservatives altogether.

Whether it’s blueberry, mango, or strawberry, each bar is gluten-free, vegan, and impressively clean. They’re a practical pick for lunchboxes, day bags, or anyone avoiding ultra-processed snacks.

Foster Farms take out crispy wings classic buffalo style

Another unexpected winner is the Foster Farms take out crispy wings in classic buffalo style, particularly if you have an air fryer. These wings go from frozen to crispy without needing extra oil or effort, and the sauce packets are optional thanks to the flavorful breading.

Many customers find them restaurant-level good, making them a freezer staple. They’re also gluten-free, making them more accessible to a wider range of shoppers.

Unreal dark chocolate coconut minis

Fans of dark chocolate and coconut will want to grab the Unreal dark chocolate coconut minis. Unlike many so-called “healthy” sweets, these taste indulgent without artificial flavors or waxy textures.

They’re certified vegan, gluten-free, and non-GMO, with a short ingredient list that doesn’t disappoint. At just 70 calories each, they’re easy to portion without feeling deprived.


Kirkland Signature peanut butter pretzels

The Kirkland Signature peanut butter pretzels continue to rack up praise from longtime Costco fans. With a dense, crunchy pretzel shell and a smooth peanut butter center, they strike a great balance of texture and taste.

Costco’s bulk sizing works in your favor here, with a hefty 3-pound container. They’ve also earned consistently high reviews from customers over the years, which isn’t easy in the snack category.

Kirkland Signature supreme cauliflower crust pizza

If you’ve been passing by the Kirkland Signature supreme cauliflower crust pizza in the freezer section, it might be time to double back. Despite being gluten-free, the pizza delivers strong flavor and texture from its mix of sausage, pepperoni, and roasted vegetables.

It also scored highest in a Tasting Table taste test against several other Kirkland frozen meals. Shoppers seeking alternatives to traditional crusts without compromising on flavor should give this a look.

Kirkland Signature organic coconut water

While coconut water isn’t for everyone, those who like it should consider Kirkland Signature’s organic coconut water. Smooth, clean-tasting, and shelf-stable, these cartons offer hydration without the artificial edge some brands carry.

It ranked #1 among Kirkland Signature drinks—which says a lot given Costco’s beverage range. If you're skipping soda or juice, this makes for a solid, low-sugar alternative.



Also read: 7 standout Costco deals that loyal members say beat every other store

Island Way sorbet

Island Way sorbet comes tucked in real fruit shells—a detail that makes this frozen treat hard to forget once you’ve tried it. Each pack includes flavors like mango, pomegranate, and coconut, with a creamy sorbet that avoids that icy texture common in freezer treats.

The shells aren’t just for show either; they hold up well while eating. These are also gluten-free and frequently recommended by members with dietary restrictions.

Kirkland Signature cashew clusters

The Kirkland Signature cashew clusters combine cashews, almonds, pumpkin seeds, and just the right hint of honey for a salty-sweet bite. Thanks to the natural sugars, they stick together into crunchy nuggets that are easy to snack on.

Popular among hikers and anyone needing portable protein, these hold up as one of Kirkland's most praised healthy snacks. They're affordable in bulk and well-reviewed across multiple platforms.

Kirkland Signature chunk chicken breast

For something more pantry-focused, the Kirkland Signature chunk chicken breast is surprisingly versatile and flavorful. It’s canned but doesn’t taste dull or overprocessed like many competitors.

Shoppers use it for quick lunches—chicken salad, wraps, pasta dishes—without needing extra prep. You get six large cans per pack, which goes a long way for meal planning.



Lotus Foods organic millet & brown rice ramen noodles

Lotus Foods millet & brown rice ramen noodles are a gluten-free alternative to traditional ramen. They're made with organic grains and cook quickly, making them ideal for a fast weeknight meal.

We like to add chicken bouillon or Costco’s own rotisserie chicken to make it more substantial. Buying the pack at Costco also tends to be more affordable than at smaller health stores.

Better Than Bouillon organic roasted chicken base

Better Than Bouillon's organic roasted chicken base isn't a new product, but it might be new to you. Unlike dry bouillon cubes, this soft base lets you control the concentration and intensity.

It’s become a staple for those who cook regularly and want deeper flavor in soups, stews, and sauces. The jar lasts for months in the fridge and consistently gets top marks in cooking forums.

Tru Fruit nature's strawberries frozen in white & milk chocolate

If you're in the freezer aisle, don’t skip over Tru Fruit’s frozen strawberries covered in white and milk chocolate. These crunchy frozen bites avoid the soggy textures of similar snacks, even though they’re kept in the freezer.

The thick outer chocolate cracks with every bite, giving them a satisfying texture and rich taste. They’re also available in larger bags at Costco than you’ll find in regular stores.



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Morey's wild Alaskan salmon season grill

Morey’s wild Alaskan seasoned salmon fillets come individually packed and ready to bake or grill straight from frozen. The marinade is smoky and subtle, and reviewers say it doesn't overpower the natural flavor of the fish.

You get six generous fillets per pack, making it a smart choice for meal preppers. Unlike many frozen fish options, these are consistently moist and never rubbery when prepared properly.

Kirkland Signature beef dinner franks

Kirkland Signature’s beef dinner franks are another under-the-radar favorite, especially if you’re nostalgic for Costco’s food court. These quarter-pound hot dogs are the same as those served at the store—and now you can cook them at home.

Whether air-fried or grilled, they keep their juicy center and iconic snap. You can also find smaller versions in the same flavor profile if the full-size ones are too much.

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Have you tried any of these low-key winners at Costco—or have a personal favorite we didn’t mention? Hidden gems are often the first to disappear once word gets out, so now’s your chance to weigh in. Drop a comment and let us know which items you never leave the warehouse without. Your go-to snack or secret find might just make the next list.