A price mistake or hidden deal? Costco shoppers can’t believe their luck!
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Imagine walking into your local Costco, list in hand, ready to stock up on bulk essentials.
But as you turn the corner, you spot something that stops you in your tracks—a high-end item with a price tag that seems too good to be true.
For a few lucky Costco members, this wasn't just a daydream–it was a reality that turned an ordinary shopping trip into a treasure hunt with a jackpot at the end.
Some of Costco's 600+ locations across the US feature large liquor sections with a wide selection of options. However, the availability of alcohol varies depending on state and local regulations.
In what can only be described as a “once in a lifetime” deal, some eagle-eyed Costco shoppers recently stumbled upon a rare gem nestled among the usual array of products.
The item in question? A bottle of Brown-Forman's King of Kentucky Single Barrel Bourbon from 2024, with a price tag that made hearts race and palms sweat—$259.99.
In January, a shopper browsing the whiskey and bourbon section at a California Costco stumbled upon an incredible find, according to a now-deleted social media post. The post included a photo of the 2024 Brown-Forman King of Kentucky Single Barrel Bourbon.
This bourbon, with its rich history dating back to 1881, was re-established by Brown-Forman in 2018 as part of an exclusive series offering a glimpse into the company's barrel archives.
The catch? Brown-Forman releases only a limited quantity each year, and they don't disclose the production volume, adding to the bourbon's allure and value. It’s known to sell for over $2,000 due to its rarity.
To put this find into perspective, a 2021 version of the bourbon is currently listed for a whopping $4,000 on the Whiskey & Whiskey website.
That's not a typo—four thousand dollars. So, when Costco members saw the same brand for a fraction of the price, it's no wonder the news spread like wildfire.
It was sitting on a Costco shelf beside other high-end offerings like the Don Julio Anejo Seventh Anniversary and a special edition of Knob Creek.
The discovery first came to light on social media, where a shopper shared their good fortune, complete with a snapshot of the bourbon sitting innocently on the shelf. The post quickly garnered attention, with fellow shoppers expressing a mix of disbelief, envy, and congratulations.
But the plot thickened when another shopper reported finding the same bourbon at a different California Costco for $285.
"$285 out the door. California Costco. I am actually letting a colleague buy this at the same price," they wrote in a separate social media post.
"Legitimately a once in a lifetime kind of find," a fellow Costco shopper replied.
Source: GritInMyTummy / Reddit.
While these deals seem too good to be true, they also highlight the importance of understanding Costco's membership guidelines. The warehouse giant has strict policies in place to ensure that only authorized members benefit from their deals:
The big question remains: Why were these bottles of King of Kentucky Single Barrel sold at such a steep discount? Was it a pricing error, a deliberate promotion, or something else entirely?
The team at The US Sun reached out to Costco for clarification, but at the time of writing, the mystery remains unsolved.
This story is more than just a tale of fortunate finds; it's a reminder that sometimes, the best deals come when you least expect them. So next time you're at Costco, keep your eyes peeled—you never know what treasures you might uncover.
Also read: Costco controversy: What happens when you try to buy just one item?
Have you ever snagged an unbelievable deal at Costco or another retailer? Do you have tips for fellow shoppers on how to spot these hidden gems? We'd love to hear your stories and strategies in the comments below!
But as you turn the corner, you spot something that stops you in your tracks—a high-end item with a price tag that seems too good to be true.
For a few lucky Costco members, this wasn't just a daydream–it was a reality that turned an ordinary shopping trip into a treasure hunt with a jackpot at the end.
Some of Costco's 600+ locations across the US feature large liquor sections with a wide selection of options. However, the availability of alcohol varies depending on state and local regulations.
In what can only be described as a “once in a lifetime” deal, some eagle-eyed Costco shoppers recently stumbled upon a rare gem nestled among the usual array of products.
The item in question? A bottle of Brown-Forman's King of Kentucky Single Barrel Bourbon from 2024, with a price tag that made hearts race and palms sweat—$259.99.
In January, a shopper browsing the whiskey and bourbon section at a California Costco stumbled upon an incredible find, according to a now-deleted social media post. The post included a photo of the 2024 Brown-Forman King of Kentucky Single Barrel Bourbon.
A Costco shopper found an extremely discounted bottle of King of Kentucky Single Barrel Bourbon at a California store. Image source: GritInMyTummy / Reddit.
This bourbon, with its rich history dating back to 1881, was re-established by Brown-Forman in 2018 as part of an exclusive series offering a glimpse into the company's barrel archives.
The catch? Brown-Forman releases only a limited quantity each year, and they don't disclose the production volume, adding to the bourbon's allure and value. It’s known to sell for over $2,000 due to its rarity.
To put this find into perspective, a 2021 version of the bourbon is currently listed for a whopping $4,000 on the Whiskey & Whiskey website.
That's not a typo—four thousand dollars. So, when Costco members saw the same brand for a fraction of the price, it's no wonder the news spread like wildfire.
It was sitting on a Costco shelf beside other high-end offerings like the Don Julio Anejo Seventh Anniversary and a special edition of Knob Creek.
The discovery first came to light on social media, where a shopper shared their good fortune, complete with a snapshot of the bourbon sitting innocently on the shelf. The post quickly garnered attention, with fellow shoppers expressing a mix of disbelief, envy, and congratulations.
But the plot thickened when another shopper reported finding the same bourbon at a different California Costco for $285.
"$285 out the door. California Costco. I am actually letting a colleague buy this at the same price," they wrote in a separate social media post.
"Legitimately a once in a lifetime kind of find," a fellow Costco shopper replied.
Source: GritInMyTummy / Reddit.
While these deals seem too good to be true, they also highlight the importance of understanding Costco's membership guidelines. The warehouse giant has strict policies in place to ensure that only authorized members benefit from their deals:
- Primary Member Use: Only the primary cardholder is allowed to make purchases with their membership card.
- Household Card: Each primary member can add one free household cardholder from the same address.
- Guest Policy: Members can bring up to two guests, but only the member can make purchases.
- Authorized Cardholder: For an additional fee, members can add an authorized cardholder who doesn't live at the same address.
The big question remains: Why were these bottles of King of Kentucky Single Barrel sold at such a steep discount? Was it a pricing error, a deliberate promotion, or something else entirely?
The team at The US Sun reached out to Costco for clarification, but at the time of writing, the mystery remains unsolved.
This story is more than just a tale of fortunate finds; it's a reminder that sometimes, the best deals come when you least expect them. So next time you're at Costco, keep your eyes peeled—you never know what treasures you might uncover.
Also read: Costco controversy: What happens when you try to buy just one item?
Have you ever snagged an unbelievable deal at Costco or another retailer? Do you have tips for fellow shoppers on how to spot these hidden gems? We'd love to hear your stories and strategies in the comments below!
