A supermarket insider exposes the one aisle you should always skip—The secret they don't want you to know!
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As we stroll through the familiar lanes of our local grocery store, we often don't realize the subtle strategies at play, designed to coax more dollars out of our wallets.
But fear not, dear GrayVine readers, for we've got the inside scoop from a supermarket sage who's ready to spill the beans on the tricks of the trade.
Our insider, a seasoned supermarket employee who's seen the ebb and flow of consumer habits, has revealed a secret that could change the way you shop: the end cap aisles, those seemingly convenient displays at the end of each aisle, are often not your friend.
Here's the deal: supermarkets are masters of marketing, and they know exactly how to place products to pique your interest.
Those end cap displays? They're prime real estate, often stocked with higher-priced items or those on “special” that aren't really saving you money. The goal is to grab your attention and encourage impulse buys.
Why You Should Skip the End Cap
Our insider, Al Baker, shared his wisdom with the New York Post, advising shoppers to give the end cap a wide berth. “I’ve started ignoring the end of aisles completely,” he said, “as I know that those promotions are only there so people buy them.”
It turns out, the more affordable and budget-friendly options are typically placed on the lower shelves, as stores capitalize on the fact that many shoppers don't enjoy bending down to reach items.
This means that by simply shifting your gaze downward, you could find better deals and save a significant amount of money.
Smart Shopping Strategies
But the end cap isn't the only thing to be aware of. Here are some additional tips from our insider to help you shop smarter:
1. Make a list (and check it twice)
Before you even set foot in the store, check your pantry and make a comprehensive list of what you need. This will prevent you from doubling up on items you already have and help you stick to your budget.
Also read: Stop wasting money: The top items you’re overspending on revealed!
2. Embrace technology
Use the store's app to your advantage. Features like scan-and-go can keep a running total of your bill, discouraging impulse buys and helping you stay within your financial limits.
3. Compare unit prices
Don't be fooled by flashy sale tags. Take a moment to compare the cost per unit or weight. Sometimes, the bigger package isn't the better deal.
4. Mix and match brands
Brand loyalty can cost you. Be open to trying store brands or lesser-known labels. You might discover a new favorite that's easier on your wallet.
5. Follow stores on social media
Stay updated on the latest deals by following your favorite supermarkets on social media. This way, you can plan your shopping around the best sales.
6. Use loyalty cards
Sign up for loyalty programs and use your points for rewards. Each program offers different benefits, so find the one that suits your shopping habits best.
7. Be store-agnostic
Sometimes, the best deals are spread across multiple stores. Don't hesitate to shop around and compare prices to maximize your savings.
Read next: Stop overpaying for groceries! Find out which stores might be costing you more
Have you discovered any shopping secrets of your own? Do you have a go-to strategy for avoiding marketing ploys? Share your experiences and tips in the comments below!
But fear not, dear GrayVine readers, for we've got the inside scoop from a supermarket sage who's ready to spill the beans on the tricks of the trade.
Our insider, a seasoned supermarket employee who's seen the ebb and flow of consumer habits, has revealed a secret that could change the way you shop: the end cap aisles, those seemingly convenient displays at the end of each aisle, are often not your friend.
Here's the deal: supermarkets are masters of marketing, and they know exactly how to place products to pique your interest.
Those end cap displays? They're prime real estate, often stocked with higher-priced items or those on “special” that aren't really saving you money. The goal is to grab your attention and encourage impulse buys.
Why You Should Skip the End Cap
Our insider, Al Baker, shared his wisdom with the New York Post, advising shoppers to give the end cap a wide berth. “I’ve started ignoring the end of aisles completely,” he said, “as I know that those promotions are only there so people buy them.”
A supermarket employee has shared tips to help customers save money and time during grocery shopping. Image source: Fikri Rasyid / Unsplash.
It turns out, the more affordable and budget-friendly options are typically placed on the lower shelves, as stores capitalize on the fact that many shoppers don't enjoy bending down to reach items.
This means that by simply shifting your gaze downward, you could find better deals and save a significant amount of money.
Smart Shopping Strategies
But the end cap isn't the only thing to be aware of. Here are some additional tips from our insider to help you shop smarter:
1. Make a list (and check it twice)
Before you even set foot in the store, check your pantry and make a comprehensive list of what you need. This will prevent you from doubling up on items you already have and help you stick to your budget.
Also read: Stop wasting money: The top items you’re overspending on revealed!
2. Embrace technology
Use the store's app to your advantage. Features like scan-and-go can keep a running total of your bill, discouraging impulse buys and helping you stay within your financial limits.
3. Compare unit prices
Don't be fooled by flashy sale tags. Take a moment to compare the cost per unit or weight. Sometimes, the bigger package isn't the better deal.
Key strategies include making a grocery list, using store apps for scan-and-go shopping, and comparing unit prices. Image source: Simon Kadula / Unsplash.
4. Mix and match brands
Brand loyalty can cost you. Be open to trying store brands or lesser-known labels. You might discover a new favorite that's easier on your wallet.
5. Follow stores on social media
Stay updated on the latest deals by following your favorite supermarkets on social media. This way, you can plan your shopping around the best sales.
6. Use loyalty cards
Sign up for loyalty programs and use your points for rewards. Each program offers different benefits, so find the one that suits your shopping habits best.
7. Be store-agnostic
Sometimes, the best deals are spread across multiple stores. Don't hesitate to shop around and compare prices to maximize your savings.
Read next: Stop overpaying for groceries! Find out which stores might be costing you more
Have you discovered any shopping secrets of your own? Do you have a go-to strategy for avoiding marketing ploys? Share your experiences and tips in the comments below!
