A sweet new slice and a big one-day deal at The Cheesecake Factory
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Whether you’re loyal to Fresh Strawberry or always on the hunt for a new favorite, there’s one day every year when cheesecake lovers get to go all out—and that day is almost here.
National Cheesecake Day returns on July 30, and The Cheesecake Factory is celebrating in a big way.
Between the debut of a fresh summer flavor and a generous one-day discount, there’s something for both adventurous taste-testers and nostalgic dessert fans.
Even better? Each slice can help support hunger relief across the country.
So if you've been looking for the perfect excuse to treat yourself, now’s your moment.
Read on for all the details on this year’s flavor launch, the 50% off promo, and how your forkfuls might make a difference.
Each year, The Cheesecake Factory introduces a brand-new flavor to mark the occasion—and this year, it’s Peach Perfect with Raspberry Drizzle.
This limited-edition dessert blends peach cheesecake with bits of juicy peaches over a vanilla crumb crust, finished with a bright raspberry sauce.
It’s meant to capture the flavors of summer in a single bite—fruity, creamy, and just sweet enough.
This new creation is available now, and it’ll stick around until July 29, 2026, giving guests plenty of time to fall in love with it.
But there’s extra incentive to try it during launch week, as each slice supports a charitable cause.
On July 30, guests who dine in and are enrolled in The Cheesecake Factory’s free Cheesecake Rewards program can enjoy any slice on the menu for 50% off.
With more than 30 different flavors to choose from, the toughest part might be narrowing it down.
Whether you’ve been craving the decadent Godiva Chocolate Cheesecake or want to keep things classic with the Fresh Strawberry, every slice qualifies.
The deal is good for dine-in only, and each guest may purchase one discounted slice.
If you’re not a Rewards member yet, there’s still time to join—sign-up is quick and free.
Once you’re in, you’ll unlock this National Cheesecake Day deal and get access to future promotions, too.
There’s another reason to try the new Peach Perfect cheesecake: it helps feed those in need.
For every slice sold through July 29, 2026, The Cheesecake Factory will donate 25 cents to Feeding America, the country’s largest hunger-relief organization.
This initiative is part of a long-standing partnership between the company and the nonprofit.
So far, The Cheesecake Factory has donated nearly $7 million through its special cheesecake sales—proof that a sweet treat can also be a meaningful one.
Cheesecake’s origins go way back—to ancient Greece, in fact—but National Cheesecake Day itself didn’t come around until 1985.
As for The Cheesecake Factory, the story starts in Los Angeles, where Evelyn and Oscar Overton opened a small bakery in the early 1970s.
Their son David expanded that dream by opening the first full-service Cheesecake Factory restaurant in Beverly Hills in 1978.
What began as a family kitchen project has since grown into a nationwide chain known for generous portions, an eclectic menu, and of course, an ever-growing lineup of cheesecakes.
Source: Instagram / mnmtwinz
Here are just a few of the standout options you might want to try this year:
With so many flavors to explore, it's no wonder National Cheesecake Day has become such a draw for fans across the country.
If you’re thinking of stopping by on July 30, here are a few tips to make the most of the occasion:
Whether you’re planning to try the new Peach Perfect flavor or sticking with an old favorite, National Cheesecake Day is a sweet chance to indulge—and maybe even do a little good while you’re at it.
With a deal this rich and a cause this meaningful, there’s never been a better time to grab a fork and dig in.
We hope your celebration is filled with good company, great flavors, and plenty of cheesecake joy.
Read next: People are losing it over this unexpected carrot cake ingredient—where do you stand in the great Costco debate?
Are you planning to head to The Cheesecake Factory for this year’s celebration? Will you be tasting the Peach Perfect or sticking with your go-to slice? We’d love to hear which flavors you swear by—or if you have a family recipe that rivals them all. Let us know in the comments!
National Cheesecake Day returns on July 30, and The Cheesecake Factory is celebrating in a big way.
Between the debut of a fresh summer flavor and a generous one-day discount, there’s something for both adventurous taste-testers and nostalgic dessert fans.
Even better? Each slice can help support hunger relief across the country.
So if you've been looking for the perfect excuse to treat yourself, now’s your moment.
Read on for all the details on this year’s flavor launch, the 50% off promo, and how your forkfuls might make a difference.
Cheesecake lovers can enjoy a new flavor and half-price slices during The Cheesecake Factory’s National Cheesecake Day celebration. Image Source: Pexels / Company Man.
A summer-inspired flavor makes its debut
Each year, The Cheesecake Factory introduces a brand-new flavor to mark the occasion—and this year, it’s Peach Perfect with Raspberry Drizzle.
This limited-edition dessert blends peach cheesecake with bits of juicy peaches over a vanilla crumb crust, finished with a bright raspberry sauce.
It’s meant to capture the flavors of summer in a single bite—fruity, creamy, and just sweet enough.
This new creation is available now, and it’ll stick around until July 29, 2026, giving guests plenty of time to fall in love with it.
But there’s extra incentive to try it during launch week, as each slice supports a charitable cause.
Also read: Cool down this summer with 7 tasty restaurant deals you won’t want to miss
One day only: half-price cheesecake slices
On July 30, guests who dine in and are enrolled in The Cheesecake Factory’s free Cheesecake Rewards program can enjoy any slice on the menu for 50% off.
With more than 30 different flavors to choose from, the toughest part might be narrowing it down.
Whether you’ve been craving the decadent Godiva Chocolate Cheesecake or want to keep things classic with the Fresh Strawberry, every slice qualifies.
The deal is good for dine-in only, and each guest may purchase one discounted slice.
If you’re not a Rewards member yet, there’s still time to join—sign-up is quick and free.
Once you’re in, you’ll unlock this National Cheesecake Day deal and get access to future promotions, too.
Also read: This cheesecake is causing a frenzy in stores, and fans say it’s Costco’s sweetest hit yet
Every slice gives back
There’s another reason to try the new Peach Perfect cheesecake: it helps feed those in need.
For every slice sold through July 29, 2026, The Cheesecake Factory will donate 25 cents to Feeding America, the country’s largest hunger-relief organization.
This initiative is part of a long-standing partnership between the company and the nonprofit.
So far, The Cheesecake Factory has donated nearly $7 million through its special cheesecake sales—proof that a sweet treat can also be a meaningful one.
Also read: A slice of heaven: Costco’s newest dessert has shoppers singing praises
A little cheesecake history
Cheesecake’s origins go way back—to ancient Greece, in fact—but National Cheesecake Day itself didn’t come around until 1985.
As for The Cheesecake Factory, the story starts in Los Angeles, where Evelyn and Oscar Overton opened a small bakery in the early 1970s.
Their son David expanded that dream by opening the first full-service Cheesecake Factory restaurant in Beverly Hills in 1978.
What began as a family kitchen project has since grown into a nationwide chain known for generous portions, an eclectic menu, and of course, an ever-growing lineup of cheesecakes.
Source: Instagram / mnmtwinz
Also read: Discover the ice cream flavor Baskin-Robbins created to make your wildest dreams come true—but it's vanishing soon!
A flavor for every craving
Here are just a few of the standout options you might want to try this year:
- Fresh Strawberry Cheesecake
Topped with glazed strawberries, this customer favorite has remained on the menu for over four decades. - Ultimate Red Velvet Cake Cheesecake
Layers of moist red velvet cake and cheesecake with a smooth cream cheese frosting. - Coconut Cream Pie Cheesecake
A tropical mix of coconut custard, cheesecake, and chocolate atop a flaky crust. - Godiva Chocolate Cheesecake
Deep, rich chocolate cheesecake made with real Godiva chocolate—perfect for chocoholics. - White Chocolate Raspberry Truffle
A creamy base swirled with raspberry and white chocolate chunks in every bite.
With so many flavors to explore, it's no wonder National Cheesecake Day has become such a draw for fans across the country.
Also read: Cracker’s got your cravings! Check out the 9 new menu items Cracker Barrel just added
Tips for a smooth (and sweet) celebration
If you’re thinking of stopping by on July 30, here are a few tips to make the most of the occasion:
- Arrive early. The promo is popular, and cheesecake can sell out quickly.
- Try something new. With half-price slices, now’s the time to explore beyond your usual pick.
- Bring a friend. Share slices and sample more than one flavor—it’s more fun that way.
- Join the rewards program. No membership, no deal—sign up ahead of time to avoid missing out.
Whether you’re planning to try the new Peach Perfect flavor or sticking with an old favorite, National Cheesecake Day is a sweet chance to indulge—and maybe even do a little good while you’re at it.
With a deal this rich and a cause this meaningful, there’s never been a better time to grab a fork and dig in.
We hope your celebration is filled with good company, great flavors, and plenty of cheesecake joy.
Read next: People are losing it over this unexpected carrot cake ingredient—where do you stand in the great Costco debate?
Are you planning to head to The Cheesecake Factory for this year’s celebration? Will you be tasting the Peach Perfect or sticking with your go-to slice? We’d love to hear which flavors you swear by—or if you have a family recipe that rivals them all. Let us know in the comments!
