ALDI is giving 25 superfans free groceries for a year—here’s how to enter
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Veronica E.
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If you’re an ALDI regular who keeps a quarter in your car at all times, this new giveaway may be your moment to shine.
The grocery chain known for low prices and loyal shoppers has launched a new promotion that rewards fans for their dedication.
As part of the new ALDI Quarter Club campaign, 25 shoppers will be selected to win a year’s worth of free groceries—plus some extra perks along the way.
With grocery costs rising nationwide, this sweepstakes has the potential to make a real difference for winners.
Here's what the contest involves and how to submit your entry before the August deadline.

The Quarter Club is a playful nod to ALDI’s cart system, where shoppers use a quarter to unlock their shopping cart and return it afterward.
As part of the contest, 25 winners will receive $1,700 in ALDI gift cards, which the company estimates to be equivalent to a year of groceries.
In addition, members will receive:
ALDI says the Quarter Club celebrates fans whose enthusiasm for the brand goes beyond just saving money—those who embrace it as a lifestyle.
To participate, fans must go to AldiQuarterClub.com and submit their entry by August 29 at 11:59 p.m. ET.
Entrants will need to answer questions about their ALDI experience and demonstrate why they deserve a spot in the Quarter Club.
Creativity and passion count—entries are judged on both!
ALDI has built a strong fanbase thanks to its no-frills approach to grocery shopping and consistent low prices.
According to a MarketForce study, 71% of shoppers cited affordability as the top reason they shop at ALDI.
The chain keeps costs low with streamlined operations:
Most of ALDI’s products are store brands, which often match or outperform national brands in blind taste tests—all while keeping prices down.
For many shoppers, ALDI is more than a grocery store—it’s a community.
From recipe swaps to tips on the best ALDI Finds, the brand has built a culture of sharing and resourcefulness.
As Dave Rinaldo, Chief Operating Officer of ALDI US, explained: “Our fans are a key part in fueling ALDI’s growth—and they’re a huge, special part of the ALDI story. Their passion goes well beyond grocery shopping; it’s a way of life.”
The Quarter Club is designed to reflect that spirit.

If you’re thinking about entering—or just want to shop smarter—here are a few helpful reminders:
Whether you're a longtime fan or just learning about ALDI for the first time, this contest is a fun way to celebrate grocery shopping done differently.
Best of luck to all who enter!
Read next: 7 ALDI finds with big price drops this week
Are you planning to enter the Quarter Club contest? Do you have a favorite ALDI hack, product, or shopping story? We’d love to hear about it—share your ALDI experiences in the comments below and inspire others to join in the fun.
The grocery chain known for low prices and loyal shoppers has launched a new promotion that rewards fans for their dedication.
As part of the new ALDI Quarter Club campaign, 25 shoppers will be selected to win a year’s worth of free groceries—plus some extra perks along the way.
With grocery costs rising nationwide, this sweepstakes has the potential to make a real difference for winners.
Here's what the contest involves and how to submit your entry before the August deadline.

ALDI is celebrating its most dedicated shoppers with the Quarter Club contest, offering free groceries, exclusive merch, and a spot in its growing fan community. Image Source: YouTube / TODAY.
What is the ALDI Quarter Club?
The Quarter Club is a playful nod to ALDI’s cart system, where shoppers use a quarter to unlock their shopping cart and return it afterward.
As part of the contest, 25 winners will receive $1,700 in ALDI gift cards, which the company estimates to be equivalent to a year of groceries.
In addition, members will receive:
- A custom varsity-style jacket
- An invite to a private event in ALDI’s US hometown
- A selection of exclusive ALDI merchandise
- A chance to be featured on ALDI’s social media channels
ALDI says the Quarter Club celebrates fans whose enthusiasm for the brand goes beyond just saving money—those who embrace it as a lifestyle.
Also read: ALDI shoppers are rushing to grab this summer find—have you seen it yet?
How to enter
To participate, fans must go to AldiQuarterClub.com and submit their entry by August 29 at 11:59 p.m. ET.
Entrants will need to answer questions about their ALDI experience and demonstrate why they deserve a spot in the Quarter Club.
Creativity and passion count—entries are judged on both!
Also read: Say goodbye to your favorite ALDI finds? Here's how you can help save the aisle before it’s gone
Why ALDI inspires such loyalty
ALDI has built a strong fanbase thanks to its no-frills approach to grocery shopping and consistent low prices.
According to a MarketForce study, 71% of shoppers cited affordability as the top reason they shop at ALDI.
The chain keeps costs low with streamlined operations:
- Minimal staffing
- Simple store layouts
- The well-known cart deposit system that encourages cart returns
Most of ALDI’s products are store brands, which often match or outperform national brands in blind taste tests—all while keeping prices down.
Also read: You won’t believe which sold-out Trader Joe’s favorite ALDI just brought back!
Community, savings, and a little fun
For many shoppers, ALDI is more than a grocery store—it’s a community.
From recipe swaps to tips on the best ALDI Finds, the brand has built a culture of sharing and resourcefulness.
As Dave Rinaldo, Chief Operating Officer of ALDI US, explained: “Our fans are a key part in fueling ALDI’s growth—and they’re a huge, special part of the ALDI story. Their passion goes well beyond grocery shopping; it’s a way of life.”
The Quarter Club is designed to reflect that spirit.

ALDI invites superfans to join the exclusive Quarter Club and compete for free groceries, custom merch, and nationwide bragging rights—all by showing their love for the brand. Image Source: aldiquarterclub.com.
Also read: 11 limited-time ALDI finds to grab this August before they’re gone
New to ALDI? Here are a few pro tips
If you’re thinking about entering—or just want to shop smarter—here are a few helpful reminders:
- Bring a quarter: It’s required for the shopping cart, and you’ll get it back when you return it.
- Bring your own bags: ALDI doesn’t bag groceries for you, which helps keep costs low.
- Check out the ALDI Finds aisle: This section rotates weekly and includes seasonal items, kitchen tools, snacks, and more.
- Try the store brands: Many loyal shoppers say ALDI’s in-house brands offer great value and quality.
Whether you're a longtime fan or just learning about ALDI for the first time, this contest is a fun way to celebrate grocery shopping done differently.
Best of luck to all who enter!
Read next: 7 ALDI finds with big price drops this week
Key Takeaways
- ALDI’s new Quarter Club promotion will award 25 winners a year’s worth of groceries in the form of $1,700 in gift cards.
- Contestants must enter at AldiQuarterClub.com by August 29 and answer questions to showcase their ALDI fandom.
- Winners will also receive ALDI merchandise, an exclusive jacket, an event invitation, and potential social media features.
- ALDI’s budget-friendly model, which includes store brands, minimal staffing, and the cart deposit system, has earned it a devoted customer base.
Are you planning to enter the Quarter Club contest? Do you have a favorite ALDI hack, product, or shopping story? We’d love to hear about it—share your ALDI experiences in the comments below and inspire others to join in the fun.