Applebee’s all-you-can-eat deal just got pricier—here’s what’s changing and why it matters
By
Veronica E.
- Replies 2
There’s something comforting about a good sit-down meal—especially when the portions keep coming.
For many, Applebee’s All-You-Can-Eat deal has been a go-to option for casual, affordable dining.
But if you’ve been eyeing the menu recently, you may have noticed a change: the price has crept up again.
While it’s still a crowd-pleaser, the latest price bump has sparked conversation about rising costs—not just at Applebee’s, but across restaurants and retailers everywhere.
So, is the endless shrimp and riblets offer still worth it? And what’s driving the uptick?
Let’s break it down.

A classic deal gets more expensive
Applebee’s has brought back its familiar All-You-Can-Eat lineup, featuring bottomless servings of Chicken Tenders, Riblets, and Double Crunch Shrimp.
The catch? It’ll now cost you $15.99.
That’s up from $12.99 in 2022—and a far cry from the original $9.99 price tag.
While some diners are still happy to indulge, others have taken to social media to express frustration.
On social media, users in the fast food discussion threads called the price “ridiculous” for food they feel is “not cooked fresh.”
Whether that’s fair or not, it’s clear that customers are paying more attention to the value of what’s on their plate.
Also read: Forever no more? Stamp price hike ahead
Why costs are climbing across the board
Applebee’s isn’t the only one raising prices.
Businesses across the US are dealing with a combination of higher supply chain costs, global trade tensions, and inflation.
That means food, clothing, electronics—even everyday basics—are all getting more expensive.
Several key factors are at play:
Also read: What Walmart shoppers should know about expected price adjustments
Is the Applebee’s deal still worth it?
That depends on how you measure value.
At $15.99, the All-You-Can-Eat offer still holds up for diners with a healthy appetite.
If you’re likely to eat two or more full servings, it could be a fair deal.
But if you’re someone who prefers lighter meals or smaller portions, you might end up paying more than necessary.
Of course, value isn’t always about price.
For many folks, dining at Applebee’s is about enjoying a meal with family, catching up with friends, or just treating yourself to a night out.
The experience, the service, and the memories made over dinner can be just as important as the final bill.
Source: Reddit / ExpressCommunity5973
Also read: Fast food chain shocks with price hike—here’s why customers are fuming!
Tips for getting the most out of your visit
If you’re thinking of stopping by for bottomless tenders or shrimp, here are a few friendly tips:
Whether it’s your favorite fast-food spot or a sit-down restaurant like Applebee’s, rising prices are becoming the norm.
For those on a fixed income, even small increases can impact dining decisions.
But knowing what’s behind those costs—and how to make smart choices—can help you enjoy your meals without surprise.
At The GrayVine, we understand that dining out is more than a transaction—it’s about connection, comfort, and community.
And we’re here to help you stay informed as the landscape continues to shift!
Read next: Price alert! Chipotle's latest move could make your next burrito more expensive
Have you tried the new Applebee’s deal? Do you think it’s worth the price? Have you noticed similar price increases at your local spots? Share your experiences in the comments—we’d love to hear from you!
For many, Applebee’s All-You-Can-Eat deal has been a go-to option for casual, affordable dining.
But if you’ve been eyeing the menu recently, you may have noticed a change: the price has crept up again.
While it’s still a crowd-pleaser, the latest price bump has sparked conversation about rising costs—not just at Applebee’s, but across restaurants and retailers everywhere.
So, is the endless shrimp and riblets offer still worth it? And what’s driving the uptick?
Let’s break it down.

Customers weigh the value of Applebee’s All-You-Can-Eat offer as costs continue to rise. Image Source: YouTube / Business Insider.
A classic deal gets more expensive
Applebee’s has brought back its familiar All-You-Can-Eat lineup, featuring bottomless servings of Chicken Tenders, Riblets, and Double Crunch Shrimp.
The catch? It’ll now cost you $15.99.
That’s up from $12.99 in 2022—and a far cry from the original $9.99 price tag.
While some diners are still happy to indulge, others have taken to social media to express frustration.
On social media, users in the fast food discussion threads called the price “ridiculous” for food they feel is “not cooked fresh.”
Whether that’s fair or not, it’s clear that customers are paying more attention to the value of what’s on their plate.
Also read: Forever no more? Stamp price hike ahead
Why costs are climbing across the board
Applebee’s isn’t the only one raising prices.
Businesses across the US are dealing with a combination of higher supply chain costs, global trade tensions, and inflation.
That means food, clothing, electronics—even everyday basics—are all getting more expensive.
Several key factors are at play:
- Tariffs and trade disputes: Ongoing tariffs on goods from Europe and China have made it more expensive to import ingredients, electronics, and other materials.
- Retailers passing on costs: Companies like Nike, Adidas, Puma, and Walmart have already warned customers about rising prices. Electronics sellers, including Best Buy, have done the same.
- Higher operating costs: Transportation, wages, and food supplies all cost more today than they did a few years ago—meaning restaurants are adjusting accordingly.
Also read: What Walmart shoppers should know about expected price adjustments
Is the Applebee’s deal still worth it?
That depends on how you measure value.
At $15.99, the All-You-Can-Eat offer still holds up for diners with a healthy appetite.
If you’re likely to eat two or more full servings, it could be a fair deal.
But if you’re someone who prefers lighter meals or smaller portions, you might end up paying more than necessary.
Of course, value isn’t always about price.
For many folks, dining at Applebee’s is about enjoying a meal with family, catching up with friends, or just treating yourself to a night out.
The experience, the service, and the memories made over dinner can be just as important as the final bill.
Source: Reddit / ExpressCommunity5973
Also read: Fast food chain shocks with price hike—here’s why customers are fuming!
Tips for getting the most out of your visit
If you’re thinking of stopping by for bottomless tenders or shrimp, here are a few friendly tips:
- Go with an appetite – This is no time for a light snack!
- Watch the sides – Don’t fill up on fries or bread; save room for the main items.
- Dine with friends – Sharing the experience often makes it more fun and memorable.
- Ask about local specials – Some locations offer discounts or special perks.
Whether it’s your favorite fast-food spot or a sit-down restaurant like Applebee’s, rising prices are becoming the norm.
For those on a fixed income, even small increases can impact dining decisions.
But knowing what’s behind those costs—and how to make smart choices—can help you enjoy your meals without surprise.
At The GrayVine, we understand that dining out is more than a transaction—it’s about connection, comfort, and community.
And we’re here to help you stay informed as the landscape continues to shift!
Read next: Price alert! Chipotle's latest move could make your next burrito more expensive
Key Takeaways
- Applebee’s has raised the price of its All-You-Can-Eat deal to $15.99, up from $12.99 and $9.99 in prior years, prompting mixed reactions online.
- Some diners feel the food quality doesn’t match the new price, though others still enjoy the value and experience.
- Price increases at restaurants and retailers are being driven by inflation, trade tariffs, and higher costs for ingredients, labor, and transportation.
- Brands like Walmart, Nike, and Best Buy have also warned customers to expect higher prices across a range of goods.
Have you tried the new Applebee’s deal? Do you think it’s worth the price? Have you noticed similar price increases at your local spots? Share your experiences in the comments—we’d love to hear from you!