Applebee’s & IHOP’s secret deal—and 15 more restaurants are in!
By
Aubrey Razon
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Get ready for a dining experience like no other! Applebee’s and IHOP have teamed up for a bold new venture that’s shaking up the food scene.
Could this first-of-its-kind location be the start of something huge?
Get ready to mark your calendars and set your GPS for a culinary adventure like no other!
In a move that's stirring up the American dining scene, Applebee's and IHOP have unveiled a mouthwatering collaboration that's sure to tantalize taste buds across the nation.
Dine Brands Global Inc., the powerhouse parent company behind these beloved eateries, has just cut the ribbon on the first “dual-branded” location in the heart of Seguin, Texas, a stone's throw from the vibrant streets of San Antonio.
This groundbreaking venture, brought to life in partnership with the Ramzi Hakim Group, is more than just a merger of menus—it's a fusion of flavors and atmospheres that promises a dining experience unlike any other.
Imagine this: you step into a building where the comforting, familiar vibe of Applebee's cozies up right next to the bright, cheerful essence of IHOP.
It's a tale of two culinary worlds under one roof, and it's all happening now.
The GrayVine is here to give you the inside scoop on what this means for your next family outing or catch-up with old friends.
Let's dive into the delectable details of this innovative dining concept.
As you approach this dual-branded destination, you'll be greeted by the iconic signs of both Applebee's and IHOP, each beckoning with their signature logos and color patterns.
Step inside, and you'll find yourself in a space that's been cleverly divided into two distinct dining areas.
On one side, the warm embrace of Applebee's awaits, while the other side shines with IHOP's sunny disposition.

The only shared spaces? The host stand and the restrooms.
Even the kitchen and back-of-house operations have been seamlessly integrated for peak efficiency.
John Payton, CEO of Dine Brands, encapsulates the vision perfectly: “For decades, Applebee's and IHOP have been places where friends gather, families celebrate, and careers begin.”
“Now, with our dual-branded restaurant, we are combining the strengths of both brands to create a unique and innovative dining experience that offers choice, variety, and value to guests,” he added.
But let's talk about what really matters—the food!
The menu at this dual-branded delight is a smorgasbord of options that fans of both Applebee's and IHOP have come to adore.
From IHOP's world-famous pancakes and breakfast offerings to Applebee's crowd-pleasing boneless wings, burgers, and appetizers, there's something for everyone, any time of day.
And for those craving something truly special, there are exclusive menu items that you won't find at any standalone location.
Sink your teeth into the Buffalo Chicken Omelette or savor the Ultimate Breakfast Burger—these tantalizing creations are only available at this unique dining spot.
While this may be the first dual-branded location in the United States, the concept has already taken flight internationally, with 13 such establishments in Canada, Honduras, Mexico, and the Middle East.
But don't worry, America—there's plenty more on the way.
Dine Brands Global has announced that at least 14 additional dual-branded restaurants are set to open in the US by the end of 2026, with a mix of brand-new constructions and revamped single-branded locations.
The excitement doesn't stop there.
Payton revealed in a recent earnings call that the company expects at least 12 of these innovative eateries to be up and running by the end of this year.
And the numbers don't lie—these dual-branded locations are raking in 1.5 to two times the sales of their standalone counterparts.
It's a recipe for success that Dine Brands Global is eager to replicate, especially in light of the recent sales dips for both Applebee's and IHOP.
Remember, this is just the beginning. With more dual-branded restaurants on the horizon, the future of casual dining looks brighter—and tastier—than ever.
Get ready to embrace the blend of comfort and cheer that only Applebee's and IHOP, together, can bring to the table.
So, whether you're a pancake aficionado or a burger enthusiast, prepare to indulge in a dining experience that's double the fun!
Share your thoughts with us—will you be visiting this dual-branded location? Do you have a favorite dish from either Applebee's or IHOP that you'd love to see on the exclusive menu? Let's chat in the comments below and keep the conversation going.
Could this first-of-its-kind location be the start of something huge?
Get ready to mark your calendars and set your GPS for a culinary adventure like no other!
In a move that's stirring up the American dining scene, Applebee's and IHOP have unveiled a mouthwatering collaboration that's sure to tantalize taste buds across the nation.
Dine Brands Global Inc., the powerhouse parent company behind these beloved eateries, has just cut the ribbon on the first “dual-branded” location in the heart of Seguin, Texas, a stone's throw from the vibrant streets of San Antonio.
This groundbreaking venture, brought to life in partnership with the Ramzi Hakim Group, is more than just a merger of menus—it's a fusion of flavors and atmospheres that promises a dining experience unlike any other.
Imagine this: you step into a building where the comforting, familiar vibe of Applebee's cozies up right next to the bright, cheerful essence of IHOP.
It's a tale of two culinary worlds under one roof, and it's all happening now.
The GrayVine is here to give you the inside scoop on what this means for your next family outing or catch-up with old friends.
Let's dive into the delectable details of this innovative dining concept.
As you approach this dual-branded destination, you'll be greeted by the iconic signs of both Applebee's and IHOP, each beckoning with their signature logos and color patterns.
Step inside, and you'll find yourself in a space that's been cleverly divided into two distinct dining areas.
On one side, the warm embrace of Applebee's awaits, while the other side shines with IHOP's sunny disposition.

At least 14 more dual-branded restaurants are planned to open in the United States. Image source: Businesswire.
The only shared spaces? The host stand and the restrooms.
Even the kitchen and back-of-house operations have been seamlessly integrated for peak efficiency.
John Payton, CEO of Dine Brands, encapsulates the vision perfectly: “For decades, Applebee's and IHOP have been places where friends gather, families celebrate, and careers begin.”
“Now, with our dual-branded restaurant, we are combining the strengths of both brands to create a unique and innovative dining experience that offers choice, variety, and value to guests,” he added.
But let's talk about what really matters—the food!
The menu at this dual-branded delight is a smorgasbord of options that fans of both Applebee's and IHOP have come to adore.
From IHOP's world-famous pancakes and breakfast offerings to Applebee's crowd-pleasing boneless wings, burgers, and appetizers, there's something for everyone, any time of day.
And for those craving something truly special, there are exclusive menu items that you won't find at any standalone location.
Sink your teeth into the Buffalo Chicken Omelette or savor the Ultimate Breakfast Burger—these tantalizing creations are only available at this unique dining spot.
While this may be the first dual-branded location in the United States, the concept has already taken flight internationally, with 13 such establishments in Canada, Honduras, Mexico, and the Middle East.
But don't worry, America—there's plenty more on the way.
Dine Brands Global has announced that at least 14 additional dual-branded restaurants are set to open in the US by the end of 2026, with a mix of brand-new constructions and revamped single-branded locations.
The excitement doesn't stop there.
Payton revealed in a recent earnings call that the company expects at least 12 of these innovative eateries to be up and running by the end of this year.
And the numbers don't lie—these dual-branded locations are raking in 1.5 to two times the sales of their standalone counterparts.
It's a recipe for success that Dine Brands Global is eager to replicate, especially in light of the recent sales dips for both Applebee's and IHOP.
Remember, this is just the beginning. With more dual-branded restaurants on the horizon, the future of casual dining looks brighter—and tastier—than ever.
Get ready to embrace the blend of comfort and cheer that only Applebee's and IHOP, together, can bring to the table.
So, whether you're a pancake aficionado or a burger enthusiast, prepare to indulge in a dining experience that's double the fun!
Key Takeaways
- Dine Brands Global Inc. has opened the first dual-branded Applebee's and IHOP location in Seguin, Texas.
- The new establishment offers distinct dining areas for each brand along with a combination of menu items from both Applebee's and IHOP, including exclusive items not available at their standalone locations.
- At least 14 more dual-branded restaurants are planned to open in the United States by the end of 2026, with the expectation of sales being significantly higher than single-brand locations.
- International markets already host 13 dual-branded locations, and the company sees this expansion as a strategy to boost sales following a recent dip in revenue.