Big savings are on the horizon! This discount giant is rolling out 50 new stores—will one open near you?
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Attention, bargain hunters!
A well-loved discount retailer, known for keeping prices lower than the competition, is ramping up its expansion.
With a goal to open 150 new stores by the end of 2025, the first wave of 50 locations is launching sooner than you think.
“We expect to open approximately 50 new stores in the first quarter and sales are expected to be between flat and positive 2%,” said Chapman, the company's CFO.
This follows the launch of 22 additional stores at the end of the fourth quarter in 2024.
While the exact dates and locations of the remaining 100 stores remain under wraps, the retailer is on track to push its total store count closer to 2,000 across the country.
Also read: Sip in style: The $5 must-have from Five Below you need now!
"Our vision is to be the destination for kids from elementary through high school and beyond, as well as mom and dad," CEO Park shared.
By focusing on young shoppers, the company hopes to build lifelong brand loyalty, ensuring customers continue to shop there as they grow.
Also read: Shopper finds frozen shrimp for just $1.25 at Dollar Tree—could they really be from Whole Foods? Find out now!
Park also stressed the importance of offering "fresh and relevant" items with "extreme value" at $5 and below, along with a selection of products priced slightly higher.
“Our priority is to keep prices low and our offering accessible to ensure we maintain the trust and loyalty of our customers and attract new customers to the brand,” he added.
Some shoppers have even taken to social media to claim that this retailer is now "cheaper than Dollar Tree," a major competitor in the discount market.
For instance, Dollar General is planning to open new stores by the end of 2025. However, as part of its strategic shift, it is also shutting down underperforming locations.
Are you excited about the new store openings? Have you noticed any changes at your favorite discount retailers? Share your thoughts in the comments below!
Read next: Exciting news for shoppers! Find out if a brand new Costco is opening near you this week!
A well-loved discount retailer, known for keeping prices lower than the competition, is ramping up its expansion.
With a goal to open 150 new stores by the end of 2025, the first wave of 50 locations is launching sooner than you think.
50 new stores coming soon
Five Below’s rapid expansion is already underway, with at least 50 stores set to open by the end of the first fiscal quarter on March 31, 2025.“We expect to open approximately 50 new stores in the first quarter and sales are expected to be between flat and positive 2%,” said Chapman, the company's CFO.
This follows the launch of 22 additional stores at the end of the fourth quarter in 2024.
While the exact dates and locations of the remaining 100 stores remain under wraps, the retailer is on track to push its total store count closer to 2,000 across the country.
Also read: Sip in style: The $5 must-have from Five Below you need now!
A pricing model that keeps customers coming back
With inflation and rising costs affecting households everywhere, this retailer’s commitment to low prices is a breath of fresh air."Our vision is to be the destination for kids from elementary through high school and beyond, as well as mom and dad," CEO Park shared.
By focusing on young shoppers, the company hopes to build lifelong brand loyalty, ensuring customers continue to shop there as they grow.
Also read: Shopper finds frozen shrimp for just $1.25 at Dollar Tree—could they really be from Whole Foods? Find out now!
Park also stressed the importance of offering "fresh and relevant" items with "extreme value" at $5 and below, along with a selection of products priced slightly higher.
“Our priority is to keep prices low and our offering accessible to ensure we maintain the trust and loyalty of our customers and attract new customers to the brand,” he added.
Some shoppers have even taken to social media to claim that this retailer is now "cheaper than Dollar Tree," a major competitor in the discount market.
Competing in the discount retail space
This retailer isn’t the only one making big moves. Other budget-friendly chains are also rolling out expansion plans.For instance, Dollar General is planning to open new stores by the end of 2025. However, as part of its strategic shift, it is also shutting down underperforming locations.
Checkout changes and customer experience
As part of Five Below’s growth strategy, they also made updates to its checkout experience. However, not all customers have been thrilled with the changes, with some complaining about "awkward positioning" at self-checkout stations.
Read next: Exciting news for shoppers! Find out if a brand new Costco is opening near you this week!
