Black Friday deals are everywhere! These 7 retailer tips can help you unlock huge savings

Black Friday often brings images of crowded stores, long lines, and deals so good they feel like bragging rights. But the shopping frenzy has changed—what once was a single-day event has expanded into weeks of online sales and early specials.

Retailers now start rolling out discounts before Halloween is even over, making it harder to know when to strike. With so many deals and marketing tactics, savvy shoppers need a plan to separate real bargains from hype.

The new Black Friday: it’s a season, not just a day​

Let’s start with the big shift: Black Friday is no longer a single day of frenzied shopping. According to the National Retail Federation, Americans are planning to spend an average of $890.49 per person on gifts, food, and festive decor this year—just a hair below last year’s record. And with total holiday sales expected to top $1 trillion, retailers are pulling out all the stops to get your attention.

But here’s the twist: the deals are spread out over weeks, even months. Thanks to Amazon Prime sales in October and other early-bird events, a third of shoppers now say they’re hunting for Black Friday deals before November even begins. The upshot? If you’re waiting for the Friday after Thanksgiving to start shopping, you might already be missing out.

Also read: Seniors, keep your holidays bright (and your budget intact) with these 5 insider tips!

1. Shop early, shop smart​

Retailers are rolling out deals earlier than ever, but not all discounts are created equal. Some stores offer deep markdowns on select items, while others keep prices steady on popular products. The key is to start your research early. Make a list of what you want, track prices, and don’t be afraid to pounce if you see a genuine bargain.

2. Compare prices before you buy​

Gone are the days when you had to drive from store to store to check prices. Now, a few clicks can save you hundreds. Use price comparison websites and browser extensions (like Smarty or Honey) to see if you’re really getting the best deal. And don’t forget to check the return policy—many retailers have quietly dropped their price-match guarantees, so you’ll want to be sure you can return or exchange if you find a better price later.

3. Avoid the “redzone” trap​

Ashley Feinstein Gerstley, a shopping strategist for Rakuten, warns about the “Holiday Shopping Redzone”—that dangerous period in early December when procrastination meets panic. Inventory gets low, shipping windows close, and it’s all too easy to overspend just to cross names off your list. The solution? Plan ahead and shop early, so you’re not stuck paying top dollar for whatever’s left.

4. Stack your discounts for maximum savings​

Why settle for one discount when you can have two (or three)? Sign up for retailer emails or follow them on social media for early access to deals. Combine those offers with cash-back programs, credit card rewards, and browser coupons. It might take a few extra steps, but the savings can really add up.

Also read: Smart holiday shopping: 6 clever ways seniors can beat the holiday inflation

5. Pause before you purchase​

Impulse buys are the enemy of a healthy holiday budget. Before you click “add to cart,” ask yourself: Do I really need this? Is this the best price I’ve seen? Sometimes, just taking a moment to think can save you from buyer’s remorse—and a dent in your wallet.

6. Shop local and save​

Looking for something unique? Consider shopping local or supporting US-based makers on platforms like Etsy. Not only will you avoid import tariffs and shipping delays, but you’ll also find one-of-a-kind gifts that show you care. Plus, you’re supporting small businesses in your community—a win-win!

7. Track price drops like a pro​

Big-ticket items can fluctuate in price throughout the season. Use browser tools to set alerts for price drops on items you’re eyeing. If you see a significant dip, that’s your cue to buy. And if you’re shopping in-store, don’t be shy about asking if they’ll honor an online price.

Also read: Unlock hidden savings: 9 smart gift card tricks you’ll wish you knew sooner (perfect for the holidays!)

Extra tips for the savvy shopper​

• Set a budget (and stick to it): It’s easy to get swept up in the excitement, but a clear budget will help you avoid overspending.
• Beware of “doorbusters”: Some deals are designed to get you in the door, but quantities are limited. If you miss out, don’t feel pressured to buy something else just to justify the trip.
• Check shipping deadlines: With more people shopping online, shipping delays are common. Order early to ensure your gifts arrive on time.
• Unsubscribe after the holidays: Once the season is over, clean up your inbox by unsubscribing from retailer emails. Your future self will thank you.

Read next:

• Don’t fall for this price trick: Experts reveal how retailers are secretly ripping you off before Black Friday
• Best Black Friday/Cyber Monday Deals 2025
• Don’t miss these early Black Friday deals hiding at Home Depot—what should you grab first?

Key Takeaways

• Shoppers are planning to spend big this holiday season, with average budgets reaching $890.49 per person, though this is slightly down from last year.
• Black Friday has shifted from a single shopping day to an extended season, with early sales starting as soon as October and more retailers offering ongoing discounts.
• Savvy shoppers are advised to compare prices, check return policies, and keep an eye on promotions, especially as some retailers have removed price match guarantees this year.
• Money-saving tips include pausing before impulse buys, using tools to track price drops, stacking rewards with retailer promotions, shopping locally to avoid tariffs, and starting early to dodge the “Holiday Shopping Redzone” in December.

What’s your best Black Friday score? Do you have a tried-and-true shopping strategy, or a cautionary tale about a deal that wasn’t all it seemed? Share your tips, tricks, and stories in the comments below.