Celebrate your special day with free treats at these 5 grocery stores
By
Veronica E.
- Replies 4
If you're someone who enjoys celebrating with more than just cake and candles, your neighborhood grocery store might have a sweet surprise for you.
From ice cream giveaways to fresh-baked cookies and even discount codes, several major grocery chains are helping shoppers feel special on their birthday—or all month long.
Most of these birthday perks are tied to store loyalty programs, but the good news is they’re free to join.
That means with a little planning, you could enjoy multiple treats just for turning another year older.
Let’s take a closer look at five stores that are offering birthday rewards you won’t want to miss.

Publix: A sweet treat to mark your day
If you're a Club Publix member, you’re eligible for a complimentary birthday freebie—but only if your birth date is entered at least 10 days in advance.
Rewards vary by location but typically include your choice of a free gallon of ice cream, frozen yogurt, or a bar cake.
You can redeem your gift in-store on your actual birthday.
Be sure to double-check your account details ahead of time so you don’t miss out on your celebratory dessert!
Target: 5% off a future purchase
With a Target Circle account, you’ll get 5% off a future purchase during your birthday month.
The discount becomes active on your birthday and remains valid for 30 days.
To access it, make sure your birth date is entered in your Target Circle profile.
You’ll find the birthday offer in the "wallet" tab of the Target app. (Note: this perk is available with the free Target Circle program—not the paid Circle 360 membership.)
Also read: Help me make someone's birthday extra special!
Lidl: A free bakery item with European flair
Lidl’s free myLidl rewards app offers a cheerful birthday surprise: a complimentary baked good.
Once you’ve signed up and added your birth date, you’ll receive a birthday notification in the app—or you can go to the "rewards and coupons" section to claim your treat.
Eligible items typically include a chocolate chunk cookie, oatmeal raisin cookie, cronut, or a white chocolate bar.
The coupon is valid through the end of your birthday month.
Source: Instagram / erikabrinley
Albertsons: $10 to spend your way
Albertsons for U members receive a birthday offer worth up to $10, sent at the beginning of their birthday month.
The coupon is good all month long and can be used on any in-store or online purchase.
To qualify, you must enter your birth date in your profile and have made at least one purchase within the past 12 months.
Membership is free and available through the Albertsons website or app.
Also read: $200 fairy-themed disaster! Is your granddaughter's birthday cake doomed?
The Fresh Market: A free slice of ultimate birthday cake
Members of The Fresh Market’s Ultimate Loyalty Experience can celebrate with a complimentary slice of their signature “ultimate birthday cake”—a frosted funfetti treat.
To receive the offer, enter your birth date during registration and visit the store during your birthday month.
Just show your birthday email or the offer from the “my wallet” section of your account to a bakery staff member.
Gluten-free cake is available by request, but all redemptions must be made in person.
Source: TikTok / lovelyicecreamsocial
Also read: “10/10” treat? Sam’s Club shoppers rave about new bakery favorite
Don’t let these birthday perks go to waste
Signing up for loyalty programs may take a few minutes, but the payoff is worth it—especially when it comes to celebrating your big day.
Most of these perks are valid throughout your birthday month, giving you plenty of time to space them out and enjoy.
Check your apps and emails around your birthday to make sure nothing slips through the cracks.
And don’t forget—you can combine some of these with senior discount days for even more savings!
Read next: Walmart just dropped hidden ‘flash deals’ online—some items are up to 80% off
Have you ever claimed a birthday freebie at your local store? Let us know your favorite—and feel free to share this with someone celebrating soon!
From ice cream giveaways to fresh-baked cookies and even discount codes, several major grocery chains are helping shoppers feel special on their birthday—or all month long.
Most of these birthday perks are tied to store loyalty programs, but the good news is they’re free to join.
That means with a little planning, you could enjoy multiple treats just for turning another year older.
Let’s take a closer look at five stores that are offering birthday rewards you won’t want to miss.

Many grocery stores offer birthday freebies that add a little extra sweetness to your special day. Image Source: Pexels / Ylanite Koppens.
Publix: A sweet treat to mark your day
If you're a Club Publix member, you’re eligible for a complimentary birthday freebie—but only if your birth date is entered at least 10 days in advance.
Rewards vary by location but typically include your choice of a free gallon of ice cream, frozen yogurt, or a bar cake.
You can redeem your gift in-store on your actual birthday.
Be sure to double-check your account details ahead of time so you don’t miss out on your celebratory dessert!
Target: 5% off a future purchase
With a Target Circle account, you’ll get 5% off a future purchase during your birthday month.
The discount becomes active on your birthday and remains valid for 30 days.
To access it, make sure your birth date is entered in your Target Circle profile.
You’ll find the birthday offer in the "wallet" tab of the Target app. (Note: this perk is available with the free Target Circle program—not the paid Circle 360 membership.)
Also read: Help me make someone's birthday extra special!
Lidl: A free bakery item with European flair
Lidl’s free myLidl rewards app offers a cheerful birthday surprise: a complimentary baked good.
Once you’ve signed up and added your birth date, you’ll receive a birthday notification in the app—or you can go to the "rewards and coupons" section to claim your treat.
Eligible items typically include a chocolate chunk cookie, oatmeal raisin cookie, cronut, or a white chocolate bar.
The coupon is valid through the end of your birthday month.
Source: Instagram / erikabrinley
Albertsons: $10 to spend your way
Albertsons for U members receive a birthday offer worth up to $10, sent at the beginning of their birthday month.
The coupon is good all month long and can be used on any in-store or online purchase.
To qualify, you must enter your birth date in your profile and have made at least one purchase within the past 12 months.
Membership is free and available through the Albertsons website or app.
Also read: $200 fairy-themed disaster! Is your granddaughter's birthday cake doomed?
The Fresh Market: A free slice of ultimate birthday cake
Members of The Fresh Market’s Ultimate Loyalty Experience can celebrate with a complimentary slice of their signature “ultimate birthday cake”—a frosted funfetti treat.
To receive the offer, enter your birth date during registration and visit the store during your birthday month.
Just show your birthday email or the offer from the “my wallet” section of your account to a bakery staff member.
Gluten-free cake is available by request, but all redemptions must be made in person.
Source: TikTok / lovelyicecreamsocial
Also read: “10/10” treat? Sam’s Club shoppers rave about new bakery favorite
Don’t let these birthday perks go to waste
Signing up for loyalty programs may take a few minutes, but the payoff is worth it—especially when it comes to celebrating your big day.
Most of these perks are valid throughout your birthday month, giving you plenty of time to space them out and enjoy.
Check your apps and emails around your birthday to make sure nothing slips through the cracks.
And don’t forget—you can combine some of these with senior discount days for even more savings!
Read next: Walmart just dropped hidden ‘flash deals’ online—some items are up to 80% off
Key Takeaways
- Publix, Target, Lidl, Albertsons, and The Fresh Market all offer birthday perks for loyalty members.
- Rewards include free ice cream, bakery items, discount coupons, and store credit worth up to $10.
- Most programs require you to enter your birth date in advance and be a registered loyalty member.
- Many offers are valid for the entire birthday month, not just the birthday itself.
Have you ever claimed a birthday freebie at your local store? Let us know your favorite—and feel free to share this with someone celebrating soon!