Chipotle’s fan-favorite carne asada returns, along with some tempting bonuses
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Sometimes the best surprises are the ones that show up right before a big season of gatherings and celebrations.
When a familiar flavor returns, it can stir up cravings and memories that remind people why it became so popular in the first place.
This time, a bold and savory option is making its way back to menus, and customers are already lining up to get a taste. The return also comes with a fresh incentive that ties perfectly into the spirit of fall traditions.
Starting September 4, Chipotle is reintroducing carne asada to restaurants across the US and Canada for a limited time.
This marks the fourth time the item has been brought back since its debut in 2019, showing just how much demand it generates each time.
The dish features marinated grilled steak seasoned with cumin, coriander, garlic, and oregano, finished with lime and cilantro.
According to the chain, its signature flavor and tender texture keep customers asking for more whenever it disappears.
Chris Brandt, Chipotle’s president and chief brand officer, described the return by saying: “Our Carne Asada is an elevated, chef-driven recipe that attracts new guests, reignites our Chipotle Rewards members and excites our restaurant teams.”
He added that “the protein’s rich flavor profile is the perfect pairing for any gameday whether you’re watching marquee matchups from home or tailgating at the stadium.”
The company has consistently tied the item’s availability to major events that bring people together. For many, it’s become a seasonal highlight as much as it is a menu choice.
For those looking to customize, Chipotle’s vice president of culinary Nevielle Panthaky recommends pairing the carne asada burrito with white rice, black beans, roasted chili-corn salsa, fresh tomato salsa, and cheese.
“The roasted chili-corn salsa adds a beautiful pop of sweetness, while the tomato salsa brings a burst of freshness that pairs perfectly with the savory and tangy notes of our juicy, tender Carne Asada,” Panthaky said.
Also read: Chipotle trivia game returns with more prizes and a longer play period
He emphasized that the combination highlights the balance of flavors and textures. Fans will likely experiment with their own combinations, but the carne asada is designed to stand out in any order.
Adding even more excitement, Chipotle is offering a Buy-One-Get-One-Free entrée deal on September 15 for customers who wear a college football jersey after 5 p.m. local time.
The promotion allows up to five free items per check, provided each is paired with an entrée of equal or greater value, and only the jersey-wearer can redeem the deal in person.
The company says this ties into its efforts to create gameday traditions while rewarding loyal fans. The timing ensures that both college football fans and casual diners can enjoy a generous discount.
Chipotle has also found a way to extend its reach into virtual stadiums by partnering with EA Sports College Football 26. In the game’s “Road to Glory” mode, players can sign a name, image, and likeness sponsorship deal with Chipotle.
Also read: Cheap And Healthy Burrito Bowl That Anyone Can Make
Doing so provides in-game skill points and stat boosts, while also spotlighting the return of carne asada. It’s another way the company is blending food culture, sports culture, and gaming culture in one campaign.
Whether it’s the rich flavor, the customization potential, or the new promotions, Chipotle is giving fans multiple reasons to stop by this fall.
The carne asada comeback is more than just a menu item—it’s a marketing push that taps into food, sports, and entertainment all at once.
The limited-time nature of the offer also adds a sense of urgency, making customers eager to grab it before it disappears again. With carne asada’s proven track record, the move feels like a winning play for both the brand and its diners.
Read next: Is your next Chipotle order coming by drone? Here’s what you need to know about this surprising delivery upgrade
Will you be trying Chipotle’s carne asada during its return, and are you planning to take advantage of the BOGO deal this month? Share your thoughts in the comments and let others know if this limited-time item lives up to its reputation.
When a familiar flavor returns, it can stir up cravings and memories that remind people why it became so popular in the first place.
This time, a bold and savory option is making its way back to menus, and customers are already lining up to get a taste. The return also comes with a fresh incentive that ties perfectly into the spirit of fall traditions.
Starting September 4, Chipotle is reintroducing carne asada to restaurants across the US and Canada for a limited time.
This marks the fourth time the item has been brought back since its debut in 2019, showing just how much demand it generates each time.
The dish features marinated grilled steak seasoned with cumin, coriander, garlic, and oregano, finished with lime and cilantro.
According to the chain, its signature flavor and tender texture keep customers asking for more whenever it disappears.
Chipotle’s fan-favorite carne asada returns, along with some tempting bonuses. Image source: appshunter.io / Unsplash
Chris Brandt, Chipotle’s president and chief brand officer, described the return by saying: “Our Carne Asada is an elevated, chef-driven recipe that attracts new guests, reignites our Chipotle Rewards members and excites our restaurant teams.”
He added that “the protein’s rich flavor profile is the perfect pairing for any gameday whether you’re watching marquee matchups from home or tailgating at the stadium.”
The company has consistently tied the item’s availability to major events that bring people together. For many, it’s become a seasonal highlight as much as it is a menu choice.
For those looking to customize, Chipotle’s vice president of culinary Nevielle Panthaky recommends pairing the carne asada burrito with white rice, black beans, roasted chili-corn salsa, fresh tomato salsa, and cheese.
“The roasted chili-corn salsa adds a beautiful pop of sweetness, while the tomato salsa brings a burst of freshness that pairs perfectly with the savory and tangy notes of our juicy, tender Carne Asada,” Panthaky said.
Also read: Chipotle trivia game returns with more prizes and a longer play period
He emphasized that the combination highlights the balance of flavors and textures. Fans will likely experiment with their own combinations, but the carne asada is designed to stand out in any order.
Adding even more excitement, Chipotle is offering a Buy-One-Get-One-Free entrée deal on September 15 for customers who wear a college football jersey after 5 p.m. local time.
The promotion allows up to five free items per check, provided each is paired with an entrée of equal or greater value, and only the jersey-wearer can redeem the deal in person.
The company says this ties into its efforts to create gameday traditions while rewarding loyal fans. The timing ensures that both college football fans and casual diners can enjoy a generous discount.
Chipotle has also found a way to extend its reach into virtual stadiums by partnering with EA Sports College Football 26. In the game’s “Road to Glory” mode, players can sign a name, image, and likeness sponsorship deal with Chipotle.
Also read: Cheap And Healthy Burrito Bowl That Anyone Can Make
Doing so provides in-game skill points and stat boosts, while also spotlighting the return of carne asada. It’s another way the company is blending food culture, sports culture, and gaming culture in one campaign.
Whether it’s the rich flavor, the customization potential, or the new promotions, Chipotle is giving fans multiple reasons to stop by this fall.
The carne asada comeback is more than just a menu item—it’s a marketing push that taps into food, sports, and entertainment all at once.
The limited-time nature of the offer also adds a sense of urgency, making customers eager to grab it before it disappears again. With carne asada’s proven track record, the move feels like a winning play for both the brand and its diners.
Read next: Is your next Chipotle order coming by drone? Here’s what you need to know about this surprising delivery upgrade
