Chipotle launches family-style meal kit with $10 discount—here’s what’s inside
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When dinner needs to be quick, flexible, and satisfying for a group, Chipotle may have just made your life a little easier.
The fast-casual chain has introduced a new digital-only “Build-Your-Own Chipotle” family meal designed to serve four to six people with minimal stress.
Whether you’re feeding picky eaters, hosting a casual game night, or just tired of cooking, this kit comes with all the essentials for a custom, crowd-pleasing meal.
Plus, there’s a limited-time offer that knocks $10 off your order—just in time for the back-to-school rush.
Here’s what you need to know about the new option and how to take advantage of the savings.
A new family-style option for fast, flavorful meals
Ordering dinner for a group can quickly become complicated—especially if everyone wants something different.
Chipotle’s new offering solves that with a simple, pre-packaged meal kit available through its app or website.
Each “Build-Your-Own Chipotle” order is customizable and ready for pickup in as little as 15 minutes.
The kit includes:
It’s a convenient solution for families, small groups, or anyone who wants to enjoy Chipotle without the wait—or the debate over individual orders.
Also read: Chipotle launches a surprising giveaway tied to a fan-favorite topping
$10 off for a limited time
To sweeten the deal, Chipotle is offering $10 off your family meal when you use the promo code TRYBYOC at checkout.
This discount is available exclusively through digital orders placed on the app or website and will run through October 21—or until 500,000 redemptions are reached, whichever comes first.
With restaurant prices still climbing, this kind of value is likely to appeal to budget-conscious households looking for ways to make group meals easier and more affordable.
Also read: Chipotle trivia game returns with more prizes and a longer play period
Why now? The push for digital and group dining
This launch is part of Chipotle’s broader strategy to enhance digital ordering and reach families during busy seasons.
Chris Brandt, Chipotle’s president and chief brand officer, explained, “As students and families settle into the back-to-school routine, ‘Build-Your-Own Chipotle’ makes it easier than ever for parents, coaches, and hosts to serve food they can feel good about at a great value.”
The new meal kit complements Chipotle’s existing catering options and Group Order feature, both aimed at providing flexibility for gatherings.
This latest addition is ideal for when you don’t need a full catering spread but still want something that feeds a group.
Also read: Is Chipotle going bankrupt? Here’s the truth behind the rumors
Experts weigh in on the trend
Alex Beene, a financial literacy instructor at the University of Tennessee at Martin, told Newsweek, “We’ve seen an array of restaurants announce meal deals in recent weeks in an attempt to lure customers back through their doors who have opted to stay home and save money. However, Chipotle could be the most surprising of these; over the past decade, the company has been consistent in terms of growth and slowly and steadily raising prices, while being transparent about those increases.”
The move may be strategic not only in terms of value but also in positioning Chipotle as a go-to option for busy families amid broader industry shifts.
Also read: Chipotle fan finds gross surprise in burrito, causing uproar!
How it compares to catering
Chipotle’s standard catering packages are better suited for large parties and events, but the new family meal fills the gap for everyday group dining.
It offers generous portions without the price tag—or food volume—of a full catering order.
With the $10 promo in play, it’s also one of the more affordable meal kits currently available from a major chain.
Also read: Taco Bell surprises fans with two new menu items for just $3 each
Tips for getting the most out of your order
Whether you're feeding a family, hosting a casual get-together, or just want a stress-free dinner option, Chipotle’s new family meal kit brings flavor, flexibility, and a little savings to the table.
As more fast-casual chains adapt to changing needs and budgets, offerings like this one could help take the pressure off mealtime—one tortilla at a time
Read next: Exposed: The top fast food chains pumping your favorite meals with antibiotics - Is your favorite on the list?
If you’ve tested out the “Build-Your-Own Chipotle” kit, let us know what you thought! Share your favorite combos, creative uses for leftovers, or tips for stretching the meal. At The GrayVine, we love seeing how our readers bring convenience and creativity together at the table!
The fast-casual chain has introduced a new digital-only “Build-Your-Own Chipotle” family meal designed to serve four to six people with minimal stress.
Whether you’re feeding picky eaters, hosting a casual game night, or just tired of cooking, this kit comes with all the essentials for a custom, crowd-pleasing meal.
Plus, there’s a limited-time offer that knocks $10 off your order—just in time for the back-to-school rush.
Here’s what you need to know about the new option and how to take advantage of the savings.
A convenient and customizable way to feed the whole family—Chipotle’s new meal kit brings bold flavors to your table. Image Source: YouTube / NBC News.
A new family-style option for fast, flavorful meals
Ordering dinner for a group can quickly become complicated—especially if everyone wants something different.
Chipotle’s new offering solves that with a simple, pre-packaged meal kit available through its app or website.
Each “Build-Your-Own Chipotle” order is customizable and ready for pickup in as little as 15 minutes.
The kit includes:
- One protein (chicken, steak, barbacoa, carnitas, or sofritas)
- One rice (white or brown)
- One bean (black or pinto)
- One premium side (guacamole or queso blanco)
- Three toppings or salsas
- Shredded romaine and cheese
- Two large bags of chips
- Eight soft flour tortillas
- Utensils and bowls for six
It’s a convenient solution for families, small groups, or anyone who wants to enjoy Chipotle without the wait—or the debate over individual orders.
Also read: Chipotle launches a surprising giveaway tied to a fan-favorite topping
$10 off for a limited time
To sweeten the deal, Chipotle is offering $10 off your family meal when you use the promo code TRYBYOC at checkout.
This discount is available exclusively through digital orders placed on the app or website and will run through October 21—or until 500,000 redemptions are reached, whichever comes first.
With restaurant prices still climbing, this kind of value is likely to appeal to budget-conscious households looking for ways to make group meals easier and more affordable.
Also read: Chipotle trivia game returns with more prizes and a longer play period
Why now? The push for digital and group dining
This launch is part of Chipotle’s broader strategy to enhance digital ordering and reach families during busy seasons.
Chris Brandt, Chipotle’s president and chief brand officer, explained, “As students and families settle into the back-to-school routine, ‘Build-Your-Own Chipotle’ makes it easier than ever for parents, coaches, and hosts to serve food they can feel good about at a great value.”
The new meal kit complements Chipotle’s existing catering options and Group Order feature, both aimed at providing flexibility for gatherings.
This latest addition is ideal for when you don’t need a full catering spread but still want something that feeds a group.
Chipotle’s new Build-Your-Own meal kit offers all the essentials for a fresh, flavorful feast at home—perfect for sharing with family or friends. Image Source: Chipotle.
Also read: Is Chipotle going bankrupt? Here’s the truth behind the rumors
Experts weigh in on the trend
Alex Beene, a financial literacy instructor at the University of Tennessee at Martin, told Newsweek, “We’ve seen an array of restaurants announce meal deals in recent weeks in an attempt to lure customers back through their doors who have opted to stay home and save money. However, Chipotle could be the most surprising of these; over the past decade, the company has been consistent in terms of growth and slowly and steadily raising prices, while being transparent about those increases.”
The move may be strategic not only in terms of value but also in positioning Chipotle as a go-to option for busy families amid broader industry shifts.
Also read: Chipotle fan finds gross surprise in burrito, causing uproar!
How it compares to catering
Chipotle’s standard catering packages are better suited for large parties and events, but the new family meal fills the gap for everyday group dining.
It offers generous portions without the price tag—or food volume—of a full catering order.
With the $10 promo in play, it’s also one of the more affordable meal kits currently available from a major chain.
Also read: Taco Bell surprises fans with two new menu items for just $3 each
Tips for getting the most out of your order
- Mix it up: Encourage everyone to build something different—tacos, burrito bowls, nachos—there’s no wrong answer.
- Make it last: Any leftover ingredients can be easily repurposed for lunch the next day.
- Easy entertaining: The kit is great for movie nights, casual gatherings, or even team dinners after a game.
Whether you're feeding a family, hosting a casual get-together, or just want a stress-free dinner option, Chipotle’s new family meal kit brings flavor, flexibility, and a little savings to the table.
As more fast-casual chains adapt to changing needs and budgets, offerings like this one could help take the pressure off mealtime—one tortilla at a time
Read next: Exposed: The top fast food chains pumping your favorite meals with antibiotics - Is your favorite on the list?
If you’ve tested out the “Build-Your-Own Chipotle” kit, let us know what you thought! Share your favorite combos, creative uses for leftovers, or tips for stretching the meal. At The GrayVine, we love seeing how our readers bring convenience and creativity together at the table!
