Cookies on websites: What they really do—and how your choices affect your privacy
By
Veronica E.
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It’s a familiar moment for anyone who’s spent time online lately: you visit a website and a pop-up appears asking whether you want to "accept all cookies" or "reject all."
Maybe you click accept just to move on, or reject them out of caution—but do you know what those options actually mean?
For many older adults, these pop-ups feel like yet another confusing part of the internet.
But understanding cookies—and how to control them—can help you make informed choices and feel more confident about your online privacy.
In the online world, cookies are small text files that websites store on your device (like your computer, tablet, or phone).
Their job is to remember things about your visit—such as your login, preferred settings, or items you’ve added to a shopping cart.
Not all cookies are bad. Some are useful and even necessary.
But others track your activity across websites, gathering information for advertising or analytics

There are two main types of cookies:
The increase in cookie pop-ups isn’t just a trend—it’s the result of privacy laws.
In 2018, the European Union’s General Data Protection Regulation (GDPR) went into effect.
It requires websites to ask permission before using most types of cookies—especially those not essential to how the website functions.
Even though this law was passed in Europe, many websites around the world follow it to avoid legal issues.
That’s why US websites often show the same cookie banners.
Tip: Your selection is usually saved in what’s called a “consent cookie,” so you may not see the pop-up again on that site for several months. But you can usually change your preferences at any time by clicking a “cookie settings” link at the bottom of the page.
Here’s what those pop-ups are really offering:
There’s no one-size-fits-all answer. It depends on your comfort level with privacy versus convenience.
If you want more say over how cookies work on your device, here are a few steps you can take:
Cookies themselves aren’t harmful, but the data they collect can be used to build a detailed picture of your habits.
In some cases, this data is sold to advertisers.
In rare cases, it could be exposed in a data breach.
Cookie pop-ups might feel annoying, but they give you more control over your online privacy than ever before.
The next time one appears, take a moment to consider your options.
You don’t have to accept everything, and you don’t have to reject it all either.
Choose what feels right for you!
Read next: Would you dare solve this chilling “numbers clue?” New homeowners uncover an eerie warning hidden in their house
Do you usually accept, reject, or customize your cookie settings when those pop-ups appear? Have you noticed any differences in how websites function based on your choice? And do you use any tools or browser extensions to help manage your online privacy? Share your thoughts—we’d love to hear how you’re navigating the world of digital consent!
Maybe you click accept just to move on, or reject them out of caution—but do you know what those options actually mean?
For many older adults, these pop-ups feel like yet another confusing part of the internet.
But understanding cookies—and how to control them—can help you make informed choices and feel more confident about your online privacy.
In the online world, cookies are small text files that websites store on your device (like your computer, tablet, or phone).
Their job is to remember things about your visit—such as your login, preferred settings, or items you’ve added to a shopping cart.
Not all cookies are bad. Some are useful and even necessary.
But others track your activity across websites, gathering information for advertising or analytics

Cookie consent pop-ups have become a common part of browsing the internet, prompting users to make choices about their data and privacy. Image Source: YouTube / Techquickie.
There are two main types of cookies:
- Session cookies: These are temporary. They disappear when you close your browser and are often used for things like keeping you logged in during a visit.
- Persistent cookies: These stay on your device for longer—sometimes days, sometimes years—and remember information like your login details or preferences.
Why do websites keep asking you about cookies?
The increase in cookie pop-ups isn’t just a trend—it’s the result of privacy laws.
In 2018, the European Union’s General Data Protection Regulation (GDPR) went into effect.
It requires websites to ask permission before using most types of cookies—especially those not essential to how the website functions.
Even though this law was passed in Europe, many websites around the world follow it to avoid legal issues.
That’s why US websites often show the same cookie banners.
Also read: A terrifying turn: What happened when this mom cut off the Wi-Fi
What happens when you choose “accept all” or “reject all”?
- Accept All: You’re giving the website permission to use all types of cookies—those needed to run the site, as well as those used for analytics, preferences, and targeted ads. This creates a more personalized experience, but it also allows more of your data to be collected and possibly shared with other companies.
- Reject All: Only essential cookies are allowed. You’ll still be able to access the website, but some features might not work as smoothly. For example, you may have to re-enter login information, and you’ll see more generic ads.
Tip: Your selection is usually saved in what’s called a “consent cookie,” so you may not see the pop-up again on that site for several months. But you can usually change your preferences at any time by clicking a “cookie settings” link at the bottom of the page.
The main types of cookies—explained simply
Here’s what those pop-ups are really offering:
- Essential cookies: These are required for the site to work—like keeping your shopping cart or managing secure logins. You can’t turn these off.
- Functional cookies: These remember your preferences, such as your chosen language or region.
- Analytics cookies: These help websites understand how visitors use the site, like which pages are most popular. Some of this data may be anonymized, but not always.
- Advertising cookies: These are usually placed by third parties (like ad networks) to track you across multiple websites. They’re used to show you ads based on your interests and browsing history.
Also read: This 76-year-old grandma is pregnant and the internet is losing its mind! Learn her unbelievable story
Should you accept or reject cookies?
There’s no one-size-fits-all answer. It depends on your comfort level with privacy versus convenience.
- Prefer privacy? Reject all non-essential cookies. You’ll limit data collection, but may miss out on features like auto-login or personalized content.
- Prefer convenience? Accepting more cookies can improve your browsing experience—but understand that more of your data will be tracked and possibly shared.
- Looking for balance? Many websites let you choose which types of cookies to allow. For example, you might accept functional cookies but turn off advertising and analytics cookies.
How to take control of your cookie settings
If you want more say over how cookies work on your device, here are a few steps you can take:
- Review your preferences: Most websites offer a link to adjust your cookie settings—usually at the bottom of the page.
- Clear your cookies: You can delete stored cookies in your browser’s settings. Just note that this will log you out of most sites and reset your saved preferences.
- Use privacy-focused tools: Browsers like Firefox and Brave, or extensions like DuckDuckGo, offer built-in tools to block trackers and manage cookies.
- Try Global Privacy Control (GPC): This new feature allows your browser to send a signal to websites about your privacy preferences. It’s still being adopted but is gaining traction.
Also read: Turn back time: Disable this phone feature and look 10 years younger instantly!
Is your data safe?
Cookies themselves aren’t harmful, but the data they collect can be used to build a detailed picture of your habits.
In some cases, this data is sold to advertisers.
In rare cases, it could be exposed in a data breach.
Cookie pop-ups might feel annoying, but they give you more control over your online privacy than ever before.
The next time one appears, take a moment to consider your options.
You don’t have to accept everything, and you don’t have to reject it all either.
Choose what feels right for you!
Read next: Would you dare solve this chilling “numbers clue?” New homeowners uncover an eerie warning hidden in their house
Key Takeaways
- Cookies are small files websites store on your device to remember things like logins, preferences, or activity. Some improve your experience; others track your behavior for advertising.
- Choosing "accept all" allows all types of cookies, including for marketing and analytics. "Reject all" limits cookies to only those needed to make the site work.
- Cookie pop-ups are required by privacy laws like the EU's GDPR, which give users more control over how their data is collected and used.
- You can manage cookie settings on most websites and browsers. Privacy tools like Global Privacy Control (GPC) and extensions can also help reduce tracking, though not all websites support them yet.
Do you usually accept, reject, or customize your cookie settings when those pop-ups appear? Have you noticed any differences in how websites function based on your choice? And do you use any tools or browser extensions to help manage your online privacy? Share your thoughts—we’d love to hear how you’re navigating the world of digital consent!