Costco’s revamped gooey treat has shoppers divided—is it a letdown?
By
Aubrey Razon
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Costco is known for its fan-favorite treats that keep shoppers coming back for more. One beloved pastry has made its holiday return, but something seems different this time.
Fans are buzzing with questions—has this sweet indulgence lost its magic?
Costco's bakery section is akin to a wonderland for those with a sweet tooth, and the return of the Gooey Cinnamon Rolls has been met with a mix of excitement and trepidation.
These rolls, known for their decadent cream cheese icing and soft, warm centers, have been a hit for holiday gatherings and cozy mornings alike.
The six-count package, complete with a convenient aluminum tin and clear plastic lid, is designed for ease of warming, whether you're a fan of the microwave method or prefer the traditional oven-baked approach.

At $12.99 for the six-count, the Gooey Cinnamon Rolls are positioned as a premium offering, especially when compared to the previous 12-count of smaller rolls that once graced the shelves at a modest $6.99.
This price hike to roughly $2.17 per roll has raised eyebrows, particularly when juxtaposed with the likes of Cinnabon, where a single larger roll comes in at $5.49.
The question on everyone's lips: Are these Costco treats still worth their weight in cinnamon and sugar?
The fervor surrounding the Gooey Cinnamon Rolls is palpable, with some Costco members hailing them as “the greatest cinnamon rolls in existence” and the “best part of the year.”
Yet, not all feedback has been sugar-coated.
Whispers of a recipe change have led to a divide among the Costco faithful, with some lamenting a “disappointing” experience and a “dry” taste that has left them longing for the rolls of yesteryear.
Source: @currentlycostco/Instagram
As the debate over the quality of the Gooey Cinnamon Rolls unfolds, it's worth noting that enjoying these treats is a privilege reserved for Costco members.
With strict guidelines in place, including rules against sharing membership cards and a guest policy that limits purchasing power to members only, securing these rolls is an exclusive affair.
Whether you're a Gold Star member or an Executive cardholder, the allure of exclusive bakery items is part of the Costco charm.
While the Gooey Cinnamon Rolls may be stealing the spotlight, they're not the only bakery item vying for attention.
The Pumpkin Cheesecake, with its sweet graham cracker crust and rich pumpkin flavor, has also made a triumphant return, much to the delight of seasonal dessert aficionados.
So, where does this leave us, the Costco connoisseurs and seekers of the ultimate gooey treat?
It seems the Gooey Cinnamon Rolls, despite their controversial recipe change, continue to hold a special place in the hearts (and carts) of many.
Whether they truly are the “greatest in existence” or have fallen from grace, one thing is certain: the power of a Costco bakery item to ignite passion and debate is unmatched.
Have you tried the latest iteration of Costco's Gooey Cinnamon Rolls? Do they live up to the hype, or have you too noticed a change in their gooey goodness? Share your thoughts and experiences in the comments below!
Fans are buzzing with questions—has this sweet indulgence lost its magic?
Costco's bakery section is akin to a wonderland for those with a sweet tooth, and the return of the Gooey Cinnamon Rolls has been met with a mix of excitement and trepidation.
These rolls, known for their decadent cream cheese icing and soft, warm centers, have been a hit for holiday gatherings and cozy mornings alike.
The six-count package, complete with a convenient aluminum tin and clear plastic lid, is designed for ease of warming, whether you're a fan of the microwave method or prefer the traditional oven-baked approach.

Costco has reintroduced their popular Gooey Cinnamon Rolls to the bakery section. Image source: Natalie/costcuisine.
At $12.99 for the six-count, the Gooey Cinnamon Rolls are positioned as a premium offering, especially when compared to the previous 12-count of smaller rolls that once graced the shelves at a modest $6.99.
This price hike to roughly $2.17 per roll has raised eyebrows, particularly when juxtaposed with the likes of Cinnabon, where a single larger roll comes in at $5.49.
The question on everyone's lips: Are these Costco treats still worth their weight in cinnamon and sugar?
The fervor surrounding the Gooey Cinnamon Rolls is palpable, with some Costco members hailing them as “the greatest cinnamon rolls in existence” and the “best part of the year.”
Yet, not all feedback has been sugar-coated.
Whispers of a recipe change have led to a divide among the Costco faithful, with some lamenting a “disappointing” experience and a “dry” taste that has left them longing for the rolls of yesteryear.
Source: @currentlycostco/Instagram
As the debate over the quality of the Gooey Cinnamon Rolls unfolds, it's worth noting that enjoying these treats is a privilege reserved for Costco members.
With strict guidelines in place, including rules against sharing membership cards and a guest policy that limits purchasing power to members only, securing these rolls is an exclusive affair.
Whether you're a Gold Star member or an Executive cardholder, the allure of exclusive bakery items is part of the Costco charm.
While the Gooey Cinnamon Rolls may be stealing the spotlight, they're not the only bakery item vying for attention.
The Pumpkin Cheesecake, with its sweet graham cracker crust and rich pumpkin flavor, has also made a triumphant return, much to the delight of seasonal dessert aficionados.
So, where does this leave us, the Costco connoisseurs and seekers of the ultimate gooey treat?
It seems the Gooey Cinnamon Rolls, despite their controversial recipe change, continue to hold a special place in the hearts (and carts) of many.
Whether they truly are the “greatest in existence” or have fallen from grace, one thing is certain: the power of a Costco bakery item to ignite passion and debate is unmatched.
Key Takeaways
- Costco has reintroduced their popular Gooey Cinnamon Rolls to the bakery section in select locations.
- The Gooey Cinnamon Rolls are sold in a six-count pack with ample cream cheese icing, and the packaging includes reheating instructions.
- The cinnamon rolls are priced at $12.99 for the pack, and they are a seasonal item, suggesting they may not be available for long.
- Customers have offered mixed reviews, with some hailing them as the best cinnamon rolls while others feel the recipe has changed and the rolls are now less appealing.