Could you get a free year of Target Circle 360? Here’s how to find out
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If you shop at Target regularly, now might be the perfect time to check your inbox—or your Target account.
The company is quietly offering a free one-year membership to its Target Circle 360 program, a paid service designed to rival Amazon Prime and Walmart+.
Not everyone will qualify, but for those who do, the savings could be significant.
The offer is reportedly tied to recent spending habits, with select loyalty members being rewarded for meeting certain purchase thresholds.
Here’s what you need to know about eligibility, benefits, and how to make the most of a free year if you’re selected.
Launched in 2024, Target Circle 360 is the retailer’s premium subscription program, offering a mix of delivery perks and member-only savings.
It typically costs $99 per year, but the current promotion allows some users to access it for free.
Here’s what’s included:
The program is geared toward frequent Target shoppers or those who value home delivery for household essentials and groceries.
Target is extending the offer to a select group of its free Target Circle loyalty members.
Eligibility appears to be based on purchases made between August 10 and September 27, with shoppers needing to spend around $200 on select items during that period.
While Target hasn’t shared the exact list of qualifying items, many shoppers speculate that back-to-school supplies, Halloween goods, and early holiday purchases count toward the threshold.
Important reminders:
The offer comes at a time when Target, like many major retailers, is working to boost engagement amid slower sales.
With a new CEO, Michael Fiddelke, stepping in, the company is leaning into loyalty incentives to keep shoppers returning.
Retail expert Anne Mezzenga, a former Target marketing leader, noted that this promotion could help reintroduce Target into customers’ regular routines.
The hope is that once users experience the convenience, they’ll stick with the service long term—even after the free trial ends.
While all three memberships offer delivery perks, their value depends on what you need most:
Target’s membership may lack the entertainment perks of its competitors, but it could be a strong option for those focused on shopping and delivery benefits.
Like most promotions, there are a few fine-print details worth keeping in mind:
If you’re interested but don’t want to be charged later, it’s smart to set a reminder to cancel if you decide it’s not for you after the free year.
To find out if you're eligible:
If you qualify, here are some ways to maximize your Circle 360 trial:
Whether you’re a longtime Target shopper or just exploring your membership options, this limited-time offer could be worth a closer look.
Just don’t forget to check your eligibility—and set a reminder before the auto-renewal kicks in next year.
Read next: Your next Target run may look a little different—here’s why shoppers are speaking out
Have you received the offer yet—or do you think you might qualify? Whether you’re already a fan of Target or just curious to see how Circle 360 compares to Amazon or Walmart+, we’d love to hear your experience. Is this something you’d pay for once the free trial ends, or are you waiting to be convinced?
The company is quietly offering a free one-year membership to its Target Circle 360 program, a paid service designed to rival Amazon Prime and Walmart+.
Not everyone will qualify, but for those who do, the savings could be significant.
The offer is reportedly tied to recent spending habits, with select loyalty members being rewarded for meeting certain purchase thresholds.
Here’s what you need to know about eligibility, benefits, and how to make the most of a free year if you’re selected.
A free year of Target Circle 360 offers delivery perks and exclusive savings for qualifying shoppers. Image Source: YouTube / @GMA.
What is Target Circle 360?
Launched in 2024, Target Circle 360 is the retailer’s premium subscription program, offering a mix of delivery perks and member-only savings.
It typically costs $99 per year, but the current promotion allows some users to access it for free.
Here’s what’s included:
- Free same-day delivery from Target stores on thousands of items
- Access to Shipt for delivery from stores like CVS, Petco, Kroger, and Lowe’s
- Exclusive Circle 360-only discounts
- Free two-day shipping on most Target.com orders
- An extended return window beyond standard policies
The program is geared toward frequent Target shoppers or those who value home delivery for household essentials and groceries.
Also read: Target is ending price matching with Amazon and Walmart—what that means for shoppers
Who is eligible for the free offer?
Target is extending the offer to a select group of its free Target Circle loyalty members.
Eligibility appears to be based on purchases made between August 10 and September 27, with shoppers needing to spend around $200 on select items during that period.
While Target hasn’t shared the exact list of qualifying items, many shoppers speculate that back-to-school supplies, Halloween goods, and early holiday purchases count toward the threshold.
Important reminders:
- Current Circle 360 subscribers aren’t eligible.
- After the free year, memberships will auto-renew at the regular $99/year price unless canceled.
- Not all shoppers will receive the offer—it may depend on your spending patterns or location.
Also read: Target issues massive product recall on recently sold household item—Here’s what to know.
Why is Target offering this now?
The offer comes at a time when Target, like many major retailers, is working to boost engagement amid slower sales.
With a new CEO, Michael Fiddelke, stepping in, the company is leaning into loyalty incentives to keep shoppers returning.
Retail expert Anne Mezzenga, a former Target marketing leader, noted that this promotion could help reintroduce Target into customers’ regular routines.
The hope is that once users experience the convenience, they’ll stick with the service long term—even after the free trial ends.
One shopper shared a screenshot of the offer in her Target app. Image Source: Instagram / mrs_mcarthur2013.
Also read: Boycott begins at Target amid concerns over rising checkout costs
How does it compare to Amazon Prime and Walmart+?
While all three memberships offer delivery perks, their value depends on what you need most:
- Amazon Prime ($139/year): Free two-day and same-day shipping, streaming via Prime Video and Prime Music, Grubhub+ access, and exclusive Prime deals.
- Walmart+ ($98/year): Free shipping and grocery delivery, fuel discounts, mobile scan & go, and Peacock streaming.
- Target Circle 360 ($99/year): Focused on retail convenience—offering same-day delivery via Shipt, two-day shipping from Target.com, exclusive deals, and return flexibility.
Target’s membership may lack the entertainment perks of its competitors, but it could be a strong option for those focused on shopping and delivery benefits.
Also read: Shoppers get 10% off groceries as Walmart joins Target and Whole Foods in new perk
What to watch out for
Like most promotions, there are a few fine-print details worth keeping in mind:
- The offer will auto-renew at $99 unless you cancel in time.
- Eligibility is limited and not fully transparent—some shoppers may be excluded.
- Unlike other retail memberships, there are no included streaming services or food discounts.
If you’re interested but don’t want to be charged later, it’s smart to set a reminder to cancel if you decide it’s not for you after the free year.
Also read: Grocery landscape shifting: Major new player expanding fast with lower prices than Walmart and Target
How to check if you qualify
To find out if you're eligible:
- Check your email for a personalized offer from Target.
- Log into your Target account and look for banners or notifications.
- Review your purchase history since August 10 to see if you’ve spent at least $200.
- Visit or call your local Target—store employees may have more details.
Also read: Are you secretly paying these hidden fees every time you shop at Walmart, Target, or Costco?
How to make the most of the free year
If you qualify, here are some ways to maximize your Circle 360 trial:
- Use same-day delivery regularly to compare time savings with in-store trips.
- Take advantage of Shipt to order from non-Target partner stores.
- Track how much you’re saving on delivery and exclusive discounts.
- Share feedback with Target—especially if you’d like to see streaming or additional perks added.
Whether you’re a longtime Target shopper or just exploring your membership options, this limited-time offer could be worth a closer look.
Just don’t forget to check your eligibility—and set a reminder before the auto-renewal kicks in next year.
Read next: Your next Target run may look a little different—here’s why shoppers are speaking out
Have you received the offer yet—or do you think you might qualify? Whether you’re already a fan of Target or just curious to see how Circle 360 compares to Amazon or Walmart+, we’d love to hear your experience. Is this something you’d pay for once the free trial ends, or are you waiting to be convinced?
