As we step into the new year, many are setting financial goals to secure their future. With the growing gig economy, side hustles have become a popular way to supplement income, especially for retirees.

Could one of these side hustles be the perfect opportunity to boost your finances?


In 2025, the side hustle isn't just a trend; it's a way of life.

Google Trends shows us that interest in side hustles spikes at the beginning of each year, and recent studies, like the one conducted by Hostinger, shed light on the most in-demand gigs across the US.

The findings?

Virtual assistant and delivery driver roles are at the top of the list, with e-commerce ventures not far behind.


In Georgia, the virtual assistant role is particularly popular, offering an enticing average base salary of $26.76 per hour.

Meanwhile, Massachusetts residents are hitting the road as delivery drivers, a job that can range from long-haul trucking to local package drop-offs.

These roles not only provide a decent income but also the flexibility to work around personal schedules, which is invaluable for those of us who value our freedom and independence.


E-commerce has opened doors for many aspiring entrepreneurs, and states like Alaska, Wyoming, and Vermont are leading the charge.

Residents are turning to the internet to learn how to start dropshipping businesses or make money on platforms like Etsy.

The digital marketplace has become a fertile ground for those with a knack for sales and a passion for unique products.

Based on Hostinger's research, here are the side hustles that are making waves this year:

1. Virtual Assistant
2. Delivery Driver
3. E-commerce
4. Creative Writing
5. Online Surveys
6. Dog Walking
7. Tutoring
8. Pet Sitting
9. Rideshare Driving
10. Renting Out Your Car or Home

The modern worker is no stranger to the side hustle, with over half of Americans (54%) using them to supplement their primary income.

On average, side hustlers work 11-16 hours per week and bring in an additional $891 a month—an increase from previous years.

This extra cash can make a significant difference, whether it's covering healthcare costs, indulging in hobbies, or padding savings accounts.


Yet, despite the extra income, 44% of Americans still report feeling “financially insecure.”

Hostinger's study also highlights the states with the greatest interest in side hustles:

1. Delaware
2. Rhode Island
3. New Hampshire
4. Wyoming
5. Vermont
6. Colorado
7. Alaska
8. Georgia
9. New York
10. Connecticut

Aurimas Gudavičius, Head of SEO at Hostinger, notes that, “Side hustles have really grown in popularity in the US since 2016, with a clear spike in interest during the pandemic.”

“The challenging economy, coupled with job insecurity fears, remote work flexibility, and the desire for extra income are all reasons why we won’t see this ‘trend’ slowing down any time soon; in 2025, we can expect even more interest in the top ten side hustles we’ve highlighted,” Gudavičius added.

As we look ahead in 2025, the side hustle landscape is expected to grow even more.

For those of us in the over-60s community, this presents an exciting opportunity to leverage our lifetime of skills and experience into profitable and fulfilling ventures.

Whether you're a retiree looking to stay active, someone planning for retirement, or simply seeking to diversify your income streams, side hustles offer a flexible and rewarding path.

Consider your talents and interests, and explore the side hustles that resonate with you.

Remember, a side hustle can be more than just a financial boost—it can be a source of joy, a way to connect with others, and a path to personal growth
Have you embarked on a side hustle journey? What has your experience been like? Do you have tips for those looking to start their own side gig? Share your stories and advice in the comments below.