Feast for less: Walmart rolls out 5 holiday changes and a $4 Thanksgiving feast

Holiday shopping at Walmart is getting a festive facelift—and it’s not just about twinkling lights and early Black Friday deals.

This year, Walmart is rolling out five major changes that could seriously shake up how you prep, shop, and save for the season. From revamped store layouts to digital perks and budget-friendly bundles, the retailer is leaning into convenience and cost-cutting like never before.

But the real showstopper? A Thanksgiving meal for just $4. Believe it or not, it costs less than your favorite fancy coffee.

Whether you're a seasoned bargain hunter or just trying to stretch your holiday budget, these updates are worth a closer look. Let’s dig into what’s new, what’s exciting, and how you can make the most of it.

2025 Holiday overhaul: Smarter shopping, big-time savings​

Walmart’s leadership is doubling down on affordability and customer care this holiday season.

In a recent interview, CEO Doug McMillon praised shoppers for their sharp instincts and resilience, noting that they consistently prioritize value and quality in their purchases.

President and CEO of Walmart US, John Furner, emphasized the importance of supporting customers during this busy time of year.

“People want to celebrate in their own way without compromising on quality,” he shared. “Our goal is to make that possible—offering great value and making the season more accessible for everyone.”

From meal bundles to tech-driven shopping tools, Walmart’s strategy reflects a clear commitment: helping families enjoy the holidays without stretching their budgets.

1. The $4 Thanksgiving meal that’s turning heads

Walmart is bringing serious savings to the holiday table with its revamped Thanksgiving meal bundle—now priced at less than $4 per person. Designed to feed a party of 10, the basket includes over 20 essentials from trusted national and store brands.

Compared to last year, that’s a 25% price drop and roughly $14 in savings.

The lineup features all the holiday favorites:

• 13.5 lb. Butterball turkey at just $0.97 per pound—the lowest price seen since 2019
• Kinder’s crispy fried onions (4.5 oz.) for that classic crunch
• One can of Campbell’s Cream of Mushroom Soup (10.5 oz.)
• Stove Top Turkey Stuffing, twin pack (2 x 6 oz.)
• A dozen Great Value dinner rolls
• Fresh produce: 5 lb. of russet potatoes, 12 oz. of cranberries, and 2 lb. of baby carrots
• Canned veggies: three 15 oz. cans of corn and three 14.5 oz. cans of green beans (Great Value)
• Three boxes of Great Value Artisan Mac & Cheese (12 oz. each)
• Two packets of Great Value brown gravy mix (0.87 oz. each)
• Great Value pie crusts, evaporated milk (12 fl. oz.), and a 15 oz. can of 100% pure pumpkin for dessert

It’s a budget-friendly way to serve up tradition without the financial stress.

2. Stronger supply chains, steadier shelves

Walmart’s CEO, John Furner, emphasized the company’s focus on supply chain resilience.

With about two-thirds of its inventory made, grown, or assembled in the US, Walmart has managed to avoid many of the price spikes and shortages caused by global shipping delays and tariffs. This means more consistent pricing and fewer empty shelves, especially important during the holiday rush.

The Thanksgiving bundle itself is a mix of national brands and Walmart’s Great Value line, striking a balance between quality and affordability.

3. Turkey prices hold steady despite bird flu challenges

Despite bird flu outbreaks that have disrupted poultry supplies across the US, Walmart is keeping turkey prices low—just 97 cents per pound, matching 2019 levels.

That’s a big win for shoppers hoping to stick to tradition without overspending. It also shows how retailers can absorb some of the pressure to keep holiday staples within reach.

Even if turkey isn’t the centerpiece in your part of the world, the principle stands: smart sourcing and pricing can help preserve seasonal rituals.

Also read: Smart holiday shopping: 6 clever ways seniors can beat the holiday inflation.

4. Rollbacks galore: 7,000+ holiday discounts

Walmart’s signature rollbacks are expanding this season, with around 7,000 items currently discounted—up 1,000 from earlier in the year.

The deals go beyond groceries, covering electronics, home goods, and gifts. One standout: a 50-inch Vizio TV for just $214. It’s part of Walmart’s push to help families upgrade their holiday experience without blowing the budget.

5. Smarter shopping with AI and virtual showrooms

Walmart is also stepping up its tech game, introducing AI-powered tools to help customers find deals, plan parties, and navigate stores more efficiently.

Online shoppers can explore 3D showrooms for a more immersive experience—perfect for visualizing gifts, decor, and setups before making a purchase.

These upgrades are designed to save time and reduce stress, letting shoppers focus on what really matters: celebrating with loved ones.

Bonus: Winter essentials and home solutions​

Outside the usual retail giants, Walmart is spotlighting budget-friendly winter basics, like a cozy ”ultra plush” item priced at just $10.99, and practical home fixes for seasonal challenges.

Even in regions with gentler winters, it’s encouraging to see retailers leaning into comfort and convenience, offering small touches that make everyday life a little smoother.

Why this matters for your Christmas budget​

Major retailers across the US are responding to growing cost-of-living pressures by expanding discounts, private-label offerings, and digital savings tools—clear signs they recognize how inflation is reshaping consumer behavior.

In December 2024, 61% of American adults reported feeling stressed about grocery costs, a sharp rise from previous years. Yet there are signs of resilience.

Nearly 90% of US consumers have changed how they shop for groceries, opting for store brands, clipping digital coupons, and visiting multiple retailers each week to make their budgets go further.

Retailers are paying attention. Walmart’s strategy makes it clear: businesses that help consumers stretch their dollars earn lasting loyalty.

As the holiday season approaches, shoppers hold more power than ever, especially when they shop with intention and prioritize value.

Key Takeaways

• Walmart is offering a Thanksgiving meal bundle serving 10 people for under $4 per head, the best price since the program began, to help customers manage the rising cost of living.
• Despite higher turkey prices across the US, Walmart has committed to selling turkeys at the lowest price since 2019, at 97 cents per pound.
• The retailer has increased the number of products on price rollback to around 7,000 items, delivering savings on key products like TVs in preparation for the holiday season.
• Shoppers can expect new holiday shopping experiences at Walmart, including AI-powered tools to help find deals and products, plus innovative 3D showrooms for a more engaging and efficient shopping experience.

What strategies have you found most effective for managing your Christmas grocery budget? Have you tried shopping across multiple supermarkets or using money-saving apps? Share your experiences in the comments below—your tips might help other readers save hundreds this holiday season.