A well-known activewear store is wrapping up operations in Hoboken, and locals have just a few weeks left to grab everything at a steep discount before it disappears for good.

After 11 years in business, Athleta’s Hoboken location will officially shut its doors on July 24, 2025. It’s a rare opportunity for fans of the brand to stock up before the lights go out for the last time.

Until then, shoppers can get 30% off all merchandise in-store, from their signature leggings to performance outerwear and accessories.



Athleta, which began in 1998, carved out a loyal following by offering stylish, performance-driven athleticwear made specifically for women and girls.

Its reputation caught the attention of Gap Inc., which acquired the brand in 2008 to strengthen its portfolio alongside Old Navy and Banana Republic.

Since then, Athleta has been a mainstay in the athleisure space, offering high-quality designs that blend fashion with function.

The Hoboken shop became a community favorite, often praised for its welcoming staff and dependable gear.


The news of the closure didn’t sit well with longtime customers, many of whom voiced their disappointment on social media.

One shopper commented, “Omggg noooo !! That’s my store and the team are amazing, this is really sad.” Another wrote, “What a shame to read the news—I would pick that over Abercrombie any day.”

While some blamed rising city rents for the closure, others cited the brand’s pricing as a factor, with one user bluntly stating, “Way Way way overpriced items..”

The shutdown follows another recent loss for Athleta fans—the Morristown location also closed earlier this year.



Analysts say the Hoboken exit is part of a broader trend that could see up to 45,000 retail locations disappear across the US within five years.

Stores selling clothing, electronics, sporting goods, and home furnishings are expected to be the most impacted.

Despite these losses, some major retailers—like Costco, Target, and Walmart—are expected to thrive, signaling a shift in what consumers want and where they want to shop.

Athleta’s closure is just one in a string of changes reshaping Hoboken’s retail scene. Orale Mexican Kitchen, a local favorite just two miles away, is also shuttering after twelve years due to the end of its lease.



The Hoboken site will close on July 1, though its Jersey City and Morristown branches will stay open. One local summed up the frustration with a simple post: “We need a shame bell for this town. Incredibly disappointing.”

If you’re thinking about visiting before the final day, it’s smart to go sooner rather than later. The most popular sizes and styles are likely to sell out fast as word spreads and shelves empty.

The end of a local store can feel more personal than a corporate announcement—it’s about more than shopping, it’s about the memories built along the way.

For many in Hoboken, Athleta wasn’t just a retail stop; it was a part of their routine, whether that meant buying a hoodie for winter runs or picking up gifts for loved ones.



As the landscape shifts, shoppers are left deciding where—and how—they want to support businesses moving forward.

The convenience of online may win in speed, but it rarely replaces the personal touch of a familiar storefront.

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How do you feel about Athleta closing its Hoboken location? Are you planning to take advantage of the closing sale? Do you prefer shopping in person, or has online become your go-to? Drop your thoughts in the comments—and let us know what your town needs more of now that another store is gone.