From local favorite to nationwide shelves—the journey of a 100-year-old peanut butter brand
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Some foods feel less like groceries and more like family traditions, carried from generation to generation without ever losing their place.
For many in New England, one particular peanut butter brand has held that spot for a century. Known for its simple recipe and dependable taste, it has been the quiet star of countless school lunches and late-night snacks.
Now, after a hundred years, it is stepping outside its hometown roots and moving onto shelves across America.
Teddie Peanut Butter first launched in 1925, when Armenian immigrant Michael Hintlian shifted from selling candy to peanut butter during the Great Depression.
Families who could no longer afford sweets leaned on hearty staples, and the brand quickly earned its place at the table.
Unlike many national competitors, Teddie stayed focused on a minimal-ingredient recipe that highlighted quality over additives.
For New England families, that jar became as essential as maple syrup or baked beans, an unshakable part of the pantry.

The company is celebrating its 100th year by making Teddie peanut butter available nationwide for the first time.
The Boston Globe recently shared the news on Instagram, and the response showed just how deeply the brand resonates with those who grew up with it.
One fan commented, "I’m going to be moving to Jersey and was panicking! So excited," while another said, "Recently moved from Somerville to Central IL after eating Teddy for a decade plus. I almost cried when I found it at Jewel Osco!"
For New Englanders now scattered across the country, the expansion feels like a piece of home catching up to them.
Also read: Cracker Barrel’s recent move sparks a shakeup—and the return of a nostalgic candy
Still, not every reaction came without concern, as some longtime loyalists worried about changes to the beloved recipe.
"Enjoy your success, but please don’t change your product! I eat it every day and love it just the way it is. Glass jars are perfect too!" one commenter urged.
CEO Jamie Hitland addressed those fears directly, saying, "It’s not expansion for the sake of expansion. We’re very sensitive to diluting the brand." He added, "The trick is how do we expand without losing the quality we obsess over."
Fans who want to try or return to Teddie have multiple options, as the company currently offers four varieties in both smooth and chunky styles.
Also read: These cozy Costco finds are perfect for fall—but they won’t stay on shelves for long
From the classic fluffernutter sandwich to peanut butter cookies, its uses are as wide as its reputation.
It even took home Best Natural Crunchy Peanut Butter in a past taste test, confirming what locals already knew.
With jars now popping up in states like California, Florida, Illinois, and New York, the century-old favorite is finally getting its national stage.
Read next: Chick-fil-A has a little September morning treat waiting for you
Have you ever tried Teddie Peanut Butter, or do you stick to bigger national brands? Would you be willing to switch if you saw this classic jar in your local store? Share your thoughts in the comments and let us know if you plan to give this 100-year-old favorite a try.
For many in New England, one particular peanut butter brand has held that spot for a century. Known for its simple recipe and dependable taste, it has been the quiet star of countless school lunches and late-night snacks.
Now, after a hundred years, it is stepping outside its hometown roots and moving onto shelves across America.
Teddie Peanut Butter first launched in 1925, when Armenian immigrant Michael Hintlian shifted from selling candy to peanut butter during the Great Depression.
Families who could no longer afford sweets leaned on hearty staples, and the brand quickly earned its place at the table.
Unlike many national competitors, Teddie stayed focused on a minimal-ingredient recipe that highlighted quality over additives.
For New England families, that jar became as essential as maple syrup or baked beans, an unshakable part of the pantry.

From local favorite to nationwide shelves—the journey of a 100-year-old peanut butter brand. Image source: bostonglobe / Instagram
The company is celebrating its 100th year by making Teddie peanut butter available nationwide for the first time.
The Boston Globe recently shared the news on Instagram, and the response showed just how deeply the brand resonates with those who grew up with it.
One fan commented, "I’m going to be moving to Jersey and was panicking! So excited," while another said, "Recently moved from Somerville to Central IL after eating Teddy for a decade plus. I almost cried when I found it at Jewel Osco!"
For New Englanders now scattered across the country, the expansion feels like a piece of home catching up to them.
Also read: Cracker Barrel’s recent move sparks a shakeup—and the return of a nostalgic candy
Still, not every reaction came without concern, as some longtime loyalists worried about changes to the beloved recipe.
"Enjoy your success, but please don’t change your product! I eat it every day and love it just the way it is. Glass jars are perfect too!" one commenter urged.
CEO Jamie Hitland addressed those fears directly, saying, "It’s not expansion for the sake of expansion. We’re very sensitive to diluting the brand." He added, "The trick is how do we expand without losing the quality we obsess over."
Fans who want to try or return to Teddie have multiple options, as the company currently offers four varieties in both smooth and chunky styles.
Also read: These cozy Costco finds are perfect for fall—but they won’t stay on shelves for long
From the classic fluffernutter sandwich to peanut butter cookies, its uses are as wide as its reputation.
It even took home Best Natural Crunchy Peanut Butter in a past taste test, confirming what locals already knew.
With jars now popping up in states like California, Florida, Illinois, and New York, the century-old favorite is finally getting its national stage.
Read next: Chick-fil-A has a little September morning treat waiting for you
Key Takeaways
- Teddie Peanut Butter, a New England staple since 1925, is going nationwide after a century as a regional brand.
- Fans expressed excitement across social media, sharing stories of relief at finding the peanut butter far from home.
- Some longtime supporters voiced concern over potential recipe changes, but the CEO promised quality will not be sacrificed.
- With multiple smooth and chunky varieties already available, Teddie is beginning to appear in stores across the US.