Get ready to indulge in an iconic British sensation hitting American stores soon!
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Prepare your taste buds for a delightful journey across the Atlantic, as an iconic British treat is set to make its grand debut in the United States.
This beloved candy, a staple in the UK since its introduction in 1992, will soon be gracing the shelves of Target stores nationwide, starting March 30.
This is a momentous occasion for Anglophiles and candy connoisseurs alike, as they will finally be able to savor a piece of British confectionery history without booking a flight.
Percy Pig Gummy Candy has not only been a fan favorite in the UK for over three decades but has also become a cultural phenomenon.
It’s so loved that a recipe change in 2019 led to a backlash that caused them to revert to the original recipe.
With its charming mascot and a delightful mix of raspberry, strawberry, cherry, and grape flavors, Percy Pig has captured the hearts of Brits with its unique combination of foam and jelly textures.
Now, American consumers will have the chance to experience the joy and deliciousness that has made Percy Pig the bestselling sweet line at Marks & Spencer (M&S).
“We're thrilled to bring Percy Pig sweets to the US and introduce him as a character to a whole new audience,” said Sharry Cramond, the food marketing director at M&S.
“He's more than a confectionery character; he's a national treasure, and now we can't wait for American fans to experience the joy and deliciousness that Percy brings.”
The six-ounce bags of Percy Pig Gummy Candy will be available for $3.99 each, offering a sweet treat that promises to bring fun, nostalgia, and happiness to fans of all ages.
The original Percy Pig sweet is a testament to the enduring appeal of quality confectionery.
Kathryn Turner, Head of Product Development at M&S, highlighted the candy's iconic status, noting, “The fact that he remains just as popular today as M&S's bestselling sweet line, is a testament to everything that makes the sweet so special.”
With more than 20 million Percy Pig bags sold in the last year alone, the gummy has become a part of British pop culture, even earning a spot on British Vogue's 2008 “Hot List.”
The Percy Pig family has expanded over the years, introducing new characters like Penny, Percy's “love of his life,” and branching out into clothing, household items, beauty products, and even stuffed animals.
Source: @jenwhite / Youtube.
In keeping with the times, Percy Pig Gummy Candy became vegan-friendly in 2022, broadening its appeal to an even wider audience.
The brand's innovative spirit was further demonstrated through successful collaborations, such as the Percy-tinted vegan lip oil with Dr. PAW PAW, which won “Best Beauty Collab” at the 2024 Beauty Awards.
Source: Capital FM / Youtube.
The candy's international allure was highlighted when pop sensation Olivia Rodrigo went viral after trying Percy Pig Gummy Candy during a break from her Guts World Tour in February 2024.
Her endorsement as an “amazing” candy has only added to the anticipation of its US launch.
Take a trip down the memory lane: Candy Cigarettes in the ‘80s
As we eagerly await the arrival of Percy Pig Gummy Candy in America, we invite you to share in the excitement.
Whether you're a longtime fan who's been importing these treats for years or a curious newcomer ready to discover what the fuss is all about, this is a sweet event not to be missed.
You might be interested: 3 Supplements a Pharmacist Urges You to Avoid — This Health Trend Could Endanger You!
Are you familiar with Percy Pig, or will this be your first taste? Do you have other international treats you'd love to see in American stores? Share your candy cravings and stories in the comments below!
This beloved candy, a staple in the UK since its introduction in 1992, will soon be gracing the shelves of Target stores nationwide, starting March 30.
This is a momentous occasion for Anglophiles and candy connoisseurs alike, as they will finally be able to savor a piece of British confectionery history without booking a flight.
Percy Pig Gummy Candy has not only been a fan favorite in the UK for over three decades but has also become a cultural phenomenon.
It’s so loved that a recipe change in 2019 led to a backlash that caused them to revert to the original recipe.
With its charming mascot and a delightful mix of raspberry, strawberry, cherry, and grape flavors, Percy Pig has captured the hearts of Brits with its unique combination of foam and jelly textures.
Now, American consumers will have the chance to experience the joy and deliciousness that has made Percy Pig the bestselling sweet line at Marks & Spencer (M&S).
Marks & Spencer is launching its iconic Percy Pig Gummy Candy in the United States, available at Target stores from March 30. Image source: M&S / Youtube.
“We're thrilled to bring Percy Pig sweets to the US and introduce him as a character to a whole new audience,” said Sharry Cramond, the food marketing director at M&S.
“He's more than a confectionery character; he's a national treasure, and now we can't wait for American fans to experience the joy and deliciousness that Percy brings.”
The six-ounce bags of Percy Pig Gummy Candy will be available for $3.99 each, offering a sweet treat that promises to bring fun, nostalgia, and happiness to fans of all ages.
The original Percy Pig sweet is a testament to the enduring appeal of quality confectionery.
Kathryn Turner, Head of Product Development at M&S, highlighted the candy's iconic status, noting, “The fact that he remains just as popular today as M&S's bestselling sweet line, is a testament to everything that makes the sweet so special.”
Percy Pig treats have been a popular British candy since their introduction in 1992, with over 20 million bags sold last year. Image source: JunkFoodTasterDotCom / Youtube.
With more than 20 million Percy Pig bags sold in the last year alone, the gummy has become a part of British pop culture, even earning a spot on British Vogue's 2008 “Hot List.”
The Percy Pig family has expanded over the years, introducing new characters like Penny, Percy's “love of his life,” and branching out into clothing, household items, beauty products, and even stuffed animals.
Source: @jenwhite / Youtube.
In keeping with the times, Percy Pig Gummy Candy became vegan-friendly in 2022, broadening its appeal to an even wider audience.
The brand's innovative spirit was further demonstrated through successful collaborations, such as the Percy-tinted vegan lip oil with Dr. PAW PAW, which won “Best Beauty Collab” at the 2024 Beauty Awards.
Source: Capital FM / Youtube.
The candy's international allure was highlighted when pop sensation Olivia Rodrigo went viral after trying Percy Pig Gummy Candy during a break from her Guts World Tour in February 2024.
Her endorsement as an “amazing” candy has only added to the anticipation of its US launch.
Take a trip down the memory lane: Candy Cigarettes in the ‘80s
As we eagerly await the arrival of Percy Pig Gummy Candy in America, we invite you to share in the excitement.
Whether you're a longtime fan who's been importing these treats for years or a curious newcomer ready to discover what the fuss is all about, this is a sweet event not to be missed.
You might be interested: 3 Supplements a Pharmacist Urges You to Avoid — This Health Trend Could Endanger You!
Are you familiar with Percy Pig, or will this be your first taste? Do you have other international treats you'd love to see in American stores? Share your candy cravings and stories in the comments below!
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