Heads up! Dollar General is rolling out huge changes in 2025—will they be good or bad?

The retail industry is constantly evolving, and one major discount chain is making strategic adjustments.

Dollar General is taking steps to strengthen its position in a shifting economic landscape.

With plans in motion, the company is making moves that could impact shoppers across the country.



Dollar General has announced plans to open 725 new locations by the end of 2025.

While this expansion signals growth, the company has also confirmed that 141 stores will be shutting down permanently.

This strategy reflects Dollar General’s efforts to strengthen its presence while adjusting to economic challenges.


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Dollar General plans to open 725 new stores in 2025. Image source: Cam Ballard / Unsplash


Dollar General will end 2025 with approximately 600 additional locations compared to the start of the year. However, part of this restructuring involves closing 141 underperforming stores.

The breakdown includes:
  • 96 traditional Dollar General locations
  • 45 Popshelf stores, reducing Popshelf’s footprint by 22%
Todd Vasos, Dollar General’s chief executive officer, explained that the closures are less than one percent of the company's total store base. "As we look to build on the substantial progress we made on our Back to Basics work in fiscal 2024, we believe this review was appropriate to further strengthen the foundation of our business.”

"While the number of closings represents less than one percent of our overall store base, we believe this decision better positions us to serve our customers and communities,” he added.

He also emphasized that these strategic moves will better position Dollar General to serve its customers and communities.

"Given the already stressed financial condition of our core customer, we are closely monitoring these and any other potential economic headwinds, including any changes to government entitlement programs. Importantly, we remain focused on doing everything we can to deliver the value our customers want and need.”



Dollar General’s latest financial report highlights both growth and setbacks.
  • Net income dropped 52.4% in the fourth quarter, falling to $191.2 million
  • Net sales increased by 5%, reaching $40.6 billion for the year
  • Same-store sales saw a modest 1.4% increase year over year
Looking ahead, the company expects:
  • Net sales growth of 3.4% to 4.4%
  • Same-store sales increase between 1.2% and 2.2%

Source: @USAMarketBuzz / YouTube​

Popshelf, a more premium concept introduced by Dollar General in late 2020, faces a significant reduction in store count.

Despite these closures, the company remains confident in the brand’s potential. Plans are in place to boost Popshelf’s performance through:
  • Brand partnerships
  • An enhanced in-store experience
Dollar General is also focusing on refining in-store operations by:
  • Reducing inventory and stock-keeping units (SKUs)
  • Streamlining ordering processes with a new distribution center


The broader retail market is facing significant shifts.

Experts predict that 45,000 brick-and-mortar stores could close in the next five years.

The retail categories most at risk include: clothing, consumer electronics, books, and home furnishings.

However, some major retailers are thriving, including Walmart, Costco, Home Depot, and Target.



The rise of Amazon and other online retailers has put pressure on traditional discount chains.

Dollar General is responding by expanding its delivery services. The retailer has partnered with DoorDash to offer deliveries from 16,000+ stores.

A pilot program for same-day delivery is already running in 400 locations and plans are in place to expand same-day delivery to 10,000 stores.
Key Takeaways
  • Dollar General plans to open 725 new stores in 2025, despite also planning to close 141 stores.
  • The retailer’s closure plans include 96 traditional stores and 45 Popshelf locations, which will decrease Popshelf's retail footprint by 22%.
  • Dollar General's chief executive officer, Todd Vasos, emphasised the company's focus on delivering value to customers amidst economic challenges and the monitoring of potential economic headwinds.
  • Despite a mixed financial report, Dollar General has an ambitious growth strategy, including a partnership with DoorDash for delivery services and a pilot program for same-day delivery, aiming for a total of nearly 26,000 stores by year-end.
Have you noticed a Dollar General opening or closing near you? How will these changes affect your shopping habits? Share your thoughts in the comments and let us know what you think!

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