Is Your Target Membership Worth It? How One 'Rude' Employee's Refusal to Help Exposed a Bigger Issue!

In an age where convenience is key, membership programs promise to make our lives easier. Target, a retail giant, has embraced this trend with its Target Circle 360 membership. But what happens when the promise of convenience is overshadowed by poor service and unmet expectations?

This is the story of one Target shopper who, after a disappointing experience, is questioning the value of her paid membership—and raising concerns for others in the process.


A frustrated Target customer took to social media after a disappointing experience with the store’s delivery service.

She had paid for the benefit of same-day delivery, a perk of her Target Circle 360 membership, only to find her order missing two days later.



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Target’s membership program faces backlash as customers report delivery delays and poor service. Image Source: Target Corporation.


When she tried to resolve the issue, she was met with what she described as a rude response from a Target representative, who refused to help her.

While the details of the exchange are unclear, the impact was clear: a loyal customer felt let down by the service she had paid for.


Target’s Response and the Lingering Questions​

Target responded swiftly, offering a public apology and promising to investigate the situation. They urged the customer to share her order details privately, which is a typical step in customer service to resolve individual issues.

However, the outcome of this case remains unclear, as neither party has provided an update.


Source: @sendmemyangel / X

The Bigger Picture: Membership Woes​

Unfortunately, this isn’t an isolated incident. Other Target Circle 360 members have shared similar complaints about delayed orders and unhelpful customer service.

Many are beginning to feel like the membership program isn’t living up to its promises, and these growing frustrations raise questions about the reliability of the service.


What is Target Circle 360?​

Launched in April, Target Circle 360 is the retailer’s first paid membership program, priced at $99 annually. Members get a range of benefits, including:

  • Unlimited, free same-day delivery on orders over $35
  • An extra 30 days to return items
  • Free two-day shipping on hundreds of thousands of items
  • A 5% discount in-store and online
  • Access to automatic deals and exclusive partner perks


The Promise vs. The Reality​

The appeal of Target Circle 360 is undeniable. Same-day delivery, extended return windows, and savings all make it seem like a smart investment.

However, when these core services fail to meet expectations, members are left questioning if the membership is worth the cost.


The Competition Heats Up​

Target isn’t alone in facing customer dissatisfaction over delivery services.

Walmart, another retail leader, has also seen complaints about missing items and problems with its substitution policies, prompting some shoppers to reconsider their loyalty.


As members of The GrayVine community, we know how important it is to make sure our money goes toward services that deliver real value.

When we invest in a membership, we expect a certain level of service and reliability. The recent experiences of Target shoppers serve as a reminder to stay vigilant and hold companies accountable when they don’t meet their promises.

What You Can Do​

If you’re a Target Circle 360 member—or are considering joining—here are a few ways to protect your investment:

  • Keep records of your orders and delivery expectations.
  • If you encounter issues, contact customer service promptly and keep track of your communications.
  • Share your experiences—good or bad—with the community to help others make informed decisions.

At the end of the day, we all deserve the value we’re promised when we invest in memberships and services.

Whether it’s Target Circle 360 or any other program, staying informed, being proactive, and sharing your experiences are key to ensuring that companies continue to meet our expectations.


As consumers, our voices matter, and by holding brands accountable, we can help improve the services that shape our everyday lives. Let’s continue to share, learn, and make smarter decisions together.

Key Takeaways

  • A shopper expressed strong dissatisfaction with Target’s customer service regarding a same-day delivery subscription.
  • Target responded to the customer’s complaint on social media and requested order details to investigate the issue.
  • Target Circle 360 is a paid membership program offering perks such as unlimited same-day delivery and additional discounts.
  • Other customers have also reported issues with the same-day delivery service and rude encounters with customer service representatives.

Have you encountered similar issues with Target or any other membership program? How did you handle the situation, and what advice would you offer fellow shoppers? Share your stories and tips in the comments below!
 

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