It’s not over yet: Retail favorite makes a quiet comeback
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It turns out you might want to dig through that junk drawer after all.
Bed Bath & Beyond—once a go-to destination for everything from college dorm gear to wedding registries—is staging a quiet but intriguing comeback.
After declaring bankruptcy in 2023 and shutting down stores across the country, many thought the brand was gone for good.
But a new store is opening soon, with a fresh name, a new strategy, and a nod to longtime shoppers who held onto their signature blue coupons.
And yes, those coupons might still be good—at least if you’re near the first store.
The return of a retail favorite
On August 8, a brand-new “Bed Bath & Beyond Home” store is set to open in Nashville, Tennessee.
This marks the first physical store revival since the company shut down its national retail footprint in 2023.
The new location comes courtesy of a partnership between Beyond Inc. (which acquired Bed Bath & Beyond’s intellectual property last year) and The Brand House Collective, formerly Kirkland’s Inc.
The new name, layout, and design are meant to reflect a modern take on home shopping—focused on how families live, gather, and decorate today.
Also read: Is Chipotle going bankrupt? Here’s the truth behind the rumors
Why bring it back now?
Despite its downfall, Bed Bath & Beyond never fully disappeared.
After Overstock acquired the brand’s IP in June 2023, the site relaunched as an online-only home goods store under the same name.
But many shoppers missed the tactile experience of walking through wide aisles, flipping through shower curtains, and stacking up towels with a 20% off coupon in hand.
Recognizing the loyalty that still exists, Beyond Inc. and The Brand House Collective are reintroducing the brand with both nostalgia and convenience in mind.
Also read: A beloved pantry brand files for bankruptcy—what it means for your grocery shelf
Yes, those coupons still count—really
In a move that’s already catching attention, the new Nashville store will honor legacy Bed Bath & Beyond coupons.
That means the classic blue-and-white paper coupons you’ve been holding onto since before the bankruptcy can actually be used again.
And to sweeten the deal, the first 25 customers to make a purchase on opening day will receive a queen-size 10-inch memory foam mattress (valued at $226.99) absolutely free.
It’s a bold way to welcome back old shoppers—and potentially create new ones.
Also read: From the brink to a bounce back? Troubled brand hints at what’s next
What’s next for the brand
For now, only one store is confirmed, but executives have hinted that this is just the beginning.
If the Nashville location performs well, more stores could follow in other cities.
Meanwhile, Bed Bath & Beyond continues to operate its online storefront and has expanded its presence through a partnership with The Container Store.
Select Bed Bath & Beyond products are now available in Container Store locations, backed by a $40 million investment from Beyond Inc.
The relaunch of Bed Bath & Beyond Home brings a blend of the old and new: legacy coupons meet modern retail strategy.
You can still shop online, but those near Nashville get the added bonus of in-person browsing—and possibly free gifts.
As the brand tests the waters of brick-and-mortar retail again, loyal shoppers may have a second chance to enjoy the familiar brand in a new format.
Read next: These six At Home stores are closing—and shoppers can score up to 30% off before they go
Are you excited to see Bed Bath & Beyond make a comeback? Have you saved any old coupons—and will you use them if more stores open near you? Let us know your thoughts, favorite finds, or hopes for the new in-store experience!
Bed Bath & Beyond—once a go-to destination for everything from college dorm gear to wedding registries—is staging a quiet but intriguing comeback.
After declaring bankruptcy in 2023 and shutting down stores across the country, many thought the brand was gone for good.
But a new store is opening soon, with a fresh name, a new strategy, and a nod to longtime shoppers who held onto their signature blue coupons.
And yes, those coupons might still be good—at least if you’re near the first store.
The new Bed Bath & Beyond Home store in Nashville brings back classic features with a modern twist. Image Source: Pexels / Jesper.
The return of a retail favorite
On August 8, a brand-new “Bed Bath & Beyond Home” store is set to open in Nashville, Tennessee.
This marks the first physical store revival since the company shut down its national retail footprint in 2023.
The new location comes courtesy of a partnership between Beyond Inc. (which acquired Bed Bath & Beyond’s intellectual property last year) and The Brand House Collective, formerly Kirkland’s Inc.
The new name, layout, and design are meant to reflect a modern take on home shopping—focused on how families live, gather, and decorate today.
Also read: Is Chipotle going bankrupt? Here’s the truth behind the rumors
Why bring it back now?
Despite its downfall, Bed Bath & Beyond never fully disappeared.
After Overstock acquired the brand’s IP in June 2023, the site relaunched as an online-only home goods store under the same name.
But many shoppers missed the tactile experience of walking through wide aisles, flipping through shower curtains, and stacking up towels with a 20% off coupon in hand.
Recognizing the loyalty that still exists, Beyond Inc. and The Brand House Collective are reintroducing the brand with both nostalgia and convenience in mind.
Also read: A beloved pantry brand files for bankruptcy—what it means for your grocery shelf
Yes, those coupons still count—really
In a move that’s already catching attention, the new Nashville store will honor legacy Bed Bath & Beyond coupons.
That means the classic blue-and-white paper coupons you’ve been holding onto since before the bankruptcy can actually be used again.
And to sweeten the deal, the first 25 customers to make a purchase on opening day will receive a queen-size 10-inch memory foam mattress (valued at $226.99) absolutely free.
It’s a bold way to welcome back old shoppers—and potentially create new ones.
Also read: From the brink to a bounce back? Troubled brand hints at what’s next
What’s next for the brand
For now, only one store is confirmed, but executives have hinted that this is just the beginning.
If the Nashville location performs well, more stores could follow in other cities.
Meanwhile, Bed Bath & Beyond continues to operate its online storefront and has expanded its presence through a partnership with The Container Store.
Select Bed Bath & Beyond products are now available in Container Store locations, backed by a $40 million investment from Beyond Inc.
A familiar name returns—shoppers are getting a second chance to save at the newly reimagined Bed Bath & Beyond Home. Image Source: YouTube / NBC News.
The relaunch of Bed Bath & Beyond Home brings a blend of the old and new: legacy coupons meet modern retail strategy.
You can still shop online, but those near Nashville get the added bonus of in-person browsing—and possibly free gifts.
As the brand tests the waters of brick-and-mortar retail again, loyal shoppers may have a second chance to enjoy the familiar brand in a new format.
Read next: These six At Home stores are closing—and shoppers can score up to 30% off before they go
Are you excited to see Bed Bath & Beyond make a comeback? Have you saved any old coupons—and will you use them if more stores open near you? Let us know your thoughts, favorite finds, or hopes for the new in-store experience!
