A beloved hot dog brand just turned up the heat with a bold new twist—something it’s never done before.

Long associated with summer cookouts and ballpark bites, this timeless favorite is getting a spicy upgrade that’s sure to spark curiosity.

Ready to see what all the sizzle is about?

Meet the Hot & Spicy Beef Franks—Nathan’s boldest flavor yet​

Nathan’s has just released a brand-new product: Hot & Spicy Beef Franks, now available nationwide just in time for grilling season.

These franks start with the same 100% beef base fans already love—but now come with a fiery twist. No by-products. No corn syrup. No artificial flavors. Just clean, savory heat packed into each bun-length bite.

Why now? A spicy twist on a century-old tradition​

Since 1916, Nathan’s has been a symbol of classic American flavor. But the brand is embracing what eaters are asking for in 2025: bolder, hotter, more adventurous food.

As Annabelle Gladfelter—brand manager at Smithfield Foods—explained, “Rich flavors have always been at the heart of Nathan’s Famous. With Hot & Spicy Beef Franks, we’re giving our fans an exciting new way to enjoy the signature taste they crave—with just the right amount of heat.”


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How to enjoy them—your favorite hot dog, now with a kick​

Nathan’s Hot & Spicy Beef Franks aren’t just for buns. They’re versatile, flavorful, and ideal for those who love a little heat in every bite. Here are a few ways to serve them:

• Spicy classic: Yellow mustard, diced onions, and pickle de gallo.
• Chicago-style heat: Load it with jalapeños, sport peppers, tomatoes, and celery salt.
• Sweet-and-spicy (“swicy”) style: Wrap in bacon, coat with brown sugar, and grill.
• Creative twist: Slice them into baked beans, corn dog batter, or chili.

Feeling daring? Wash it down with Tropicana’s Spicy Lemonade for the ultimate flavor face-off.

Where to find them—and why they matter​

Look for Nathan’s Famous Hot & Spicy Beef Franks in the refrigerated aisle of major retailers nationwide. Each pack comes with eight bun-length franks—perfect for sharing or stocking up for a summer of grilling.

This new launch isn’t just a flavor update—it’s a sign of how America’s favorite comfort foods are evolving. Spicy options are gaining ground, and Nathan’s is stepping up to meet the moment.


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Why it’s more than just a hot dog​

Hot dogs are more than just cookout staples. They’re nostalgic, comforting, and endlessly customizable.

But in today’s food culture, bold beats bland, and brands like Nathan’s know it. With the Hot & Spicy Beef Frank, they’re honoring their legacy while making space for the next generation of flavor-seekers.

If you grew up on Nathan’s, this is your sign to try something new—without leaving behind the taste you trust.

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Are you a hot dog purist or a spice lover? Will Nathan’s new spicy franks be on your grill this summer? What’s your go-to topping combo when the heat’s on? Share your thoughts, recipes, or reactions in the comments below. Let’s see how our GrayVine community is turning up the flavor this season.