If you’ve ever stood in the beauty aisle, squinting at tiny print and wondering if any of these miracle creams or powders are suitable for you, you’re not alone.​

The truth is, most makeup brands are still chasing the 20-something crowd, leaving those of us with a little more life experience (and, let’s be honest, a few more laugh lines) feeling like we’re on the outside looking in. But what if there was a brand that not only understood mature skin, but celebrated it?

Enter Laura Geller Beauty*—a name that’s been quietly revolutionizing the beauty world for nearly three decades.



Laura Geller herself is no stranger to the world of makeup. Before launching her own makeup line in 1997, she was a sought-after makeup artist on Manhattan’s Upper East Side, working with women who wanted to look polished, not painted.



Fast forward to today, and Laura Geller Beauty* is still a staple on QVC, Amazon, and beauty counters across the country. But what really sets this brand apart is its unwavering commitment to mature skin.

Their mission statement says it all: 'Makeup for Mature Skin.' And they mean it.

Every product, from foundation to blush*, is formulated with the unique needs of women over 40 in mind. Even their models reflect this ethos—no teenagers in sight.



A Game-Changer for Mature Skin

Let’s face it: as we age, our skin changes. What worked in our 30s (or even our 40s) might not cut it anymore. We need products that hydrate, smooth, and enhance—without settling into fine lines or making us look like we’re wearing a mask. Laura Geller gets this.

Their formulas are dermatologist-approved*, and some even carry the National Psoriasis Foundation and National Rosacea Society seals of approval. That’s not marketing fluff; it’s a real commitment to skin health.

But don’t just take our word for it. The brand’s Baked Balance-n-Brighten Foundation* is a cult favorite for a reason.

Baked for 24 hours and then hand-finished in Italy (yes, really!), this foundation* is lightweight, buildable, and gives a natural, radiant finish that never looks cakey. It’s the kind of product that makes you look like you, just a little more rested and a lot more luminous.





Laura Geller Staples for Mature Skin

Ready to refresh your makeup bag? Here are the top three Laura Geller products our editors—and legions of loyal fans—recommend:

1. Baked Balance-n-Brighten Color Correcting Foundation*: This is the product Laura herself recommends to everyone, and for good reason. It evens out your complexion, covers redness and discoloration, and leaves your skin looking smooth and radiant. The best part? It’s so easy to use. It’s also gentle enough for sensitive skin, making it a great choice for anyone dealing with rosacea or psoriasis.

2. Spackle Skin Perfecting Primer*: If you’ve ever wondered how to keep your makeup from sliding off by lunchtime, this is your answer. The Spackle Primer* is a multi-award winner (including scoring a 2024 Beauty Award) and a favorite among customers for its hydrating, smoothing formula. It creates the perfect canvas for foundation, blurs imperfections, and helps your makeup last all day. Plus, it’s packed with skin-loving ingredients that keep your complexion looking fresh and dewy.


3. The Best of the Best Baked Palette*: Who says you need a dozen products to create a polished look? This all-in-one palette* includes two highlighters (one subtle, one glowy), a universally flattering blush, three versatile eyeshadows, and a bronzer that gives you that just-back-from-vacation glow. It’s perfect for travel, touch-ups, or those mornings when you want to look put-together in five minutes flat. Every shade is wearable and flattering—no duds here!



Bonus Picks: Editor-Approved Extras

- Angled Blush Brush*: This brush is perfectly shaped for sculpting and blending blush, bronzer, or highlighter. It’s a small detail that makes a big difference in your routine.

- Jelly Balm Hydrating Lip Colour*: Hydrating, shiny, and never sticky, this balm is packed with vitamin E and squalane to keep your lips soft and smooth. It’s the perfect finishing touch for any look.

- Brow Pencil & Gel Duo*: Sparse brows? This two-in-one product fills, shapes, and sets your brows in seconds—without looking overdone.




Tips for Updating Your Makeup Routine

- Less is More: Focus on products that enhance your features, not cover them up.

- Hydration is Key: Look for formulas with moisturizing ingredients like hyaluronic acid, squalane, and vitamin E.

- Embrace Creams and Baked Powders: These textures are great on mature skin and give a natural, radiant finish.

- Don’t Forget Your Brows: Fuller brows can take years off your face—just keep them soft and natural.


Ready for Your New Set?

Take this 1-minute quiz to discover your ideal kit.*

At The GrayVine, we believe beauty is ageless. Whether you’re a Laura Geller devotee or just starting to explore makeup for mature skin, remember: the best look is the one that makes you feel like your best self.

Explore the full Laura Geller range at your leisure here.*

Have you tried Laura Geller Beauty? Do you have a favorite product or a tip to share? We’d love to hear your thoughts! Share your experiences in the comments below.

*Please note that this is a sponsored article. Any links marked with an asterisk (*) may earn us a small commission if clicked—at no additional cost to you. These commissions assist in covering the costs of running The GrayVine. Thank you for your continued support!