Your phone might be sharing more than you think. While it's sleek and user-friendly, certain settings could be putting your privacy at risk.

Are you ready to take control and protect your personal information?


You might think your personal data is safe and sound, tucked away behind the secure walls of your iPhone.

However, certain settings could be quietly allowing third-party apps and websites to access and use your data, particularly for targeted advertising.

This isn't just a concern for the tech-savvy youth; it's a critical issue for everyone, especially those of us who value our privacy and have accumulated a lifetime of sensitive information.

The culprits: Safari's “Privacy Preserving Ad Measurement” and “Allow Apps to Request to Track”​

The first setting to scrutinize is nestled within Safari's advanced settings.

It's called “Privacy Preserving Ad Measurement,” and it might sound harmless, but it allows websites to gather data on the ads you view and interact with.

Apple assures users that this data is anonymized, but if you're uncomfortable with any data sharing, it's best to disable this feature.

The second setting is found under “Privacy and Security” and is labeled “Tracking.”

This feature lets apps track your activity across other companies' apps and websites for advertising purposes.

It's a gateway for third parties to build a profile on you, which can be used to target ads more effectively.

How to turn off these settings and fortify your privacy​

Let's walk through the steps to secure your data:

1. For Safari's “Privacy Preserving Ad Measurement”:

• Open the Settings app.
• Scroll down and tap “Safari.”
• Scroll to the bottom and select “Advanced.”
• Find and toggle off “Privacy Preserving Ad Measurement.”

2. For “Allow Apps to Request to Track”:

• Return to the main Settings menu.
• Scroll down and tap “Privacy and Security.”
• Select “Tracking.”
• Toggle off “Allow Apps to Request to Track.”
• Review the list of apps and ensure all are toggled off.

Watch privacy expert Chip Hallett below as he shares steps to disable the "Privacy Preserving Ad Measurement" in Safari and "Allow Apps to Request to Track" in settings for enhanced data privacy.

The new kid on the block: Apple Intelligence​

With the introduction of Apple Intelligence in the latest iPhone models, there's a new layer of complexity.

This AI system integrates deeply with your device, accessing data from your apps to provide a personalized experience

While Apple claims that this data is not stored and remains encrypted, it's understandable to be cautious.

To limit Apple Intelligence's access:

1. Open Settings and go to “Apple Intelligence & Siri.”
2. Turn off “Learn from this App,” “Suggest App,” and “Suggest Notifications.”
3. For Health and Fitness apps, disable Apple Intelligence access to protect your health data.

Why this matters to you​

In an era where data breaches are all too common, taking proactive steps to protect your personal information is crucial.

As we embrace technology's conveniences, we must also be vigilant about the potential risks.

By adjusting these settings, you're not just securing your data; you're taking a stand for your privacy.

Don't wait until it's too late. Review your iPhone settings today and make the necessary changes. Encourage your friends and family to do the same.

After all, privacy is a right that we must actively protect.
Have you adjusted your iPhone settings for better privacy? Do you have other tips for safeguarding personal information on smartphones? Share your insights and questions in the comments below.