Reese’s fans are obsessed—is this the sweetest surprise yet?
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2025 is bringing some seriously sweet surprises for dessert lovers. A new collaboration is already creating a buzz, promising to take indulgence to the next level.
Could this be the treat everyone will be craving?
For those with a penchant for the sweet and savory, a new partnership has emerged that's set to redefine indulgence.
Rita’s Italian Ice & Frozen Custard, a beloved name in frozen treats, has joined forces with Reese's, the iconic chocolate peanut butter cup brand, to create a dessert that's causing quite the stir among candy aficionados.
Introducing the PB & Toffee Concrete, the latest masterpiece in Rita's Concrete collection, and a treat that's already making waves on social media.
The buzz began with a tantalizing post from social media user @markie_devo, and since then, the excitement has only grown.
This delectable concoction promises a symphony of flavors that's sure to captivate anyone with a love for the classic combination of peanut butter and chocolate.
The PB & Toffee Concrete is a harmonious blend of Rita's creamy Vanilla Frozen Custard, swirled with Reese’s Peanut Butter Sauce, and crowned with a generous sprinkle of almond toffee crunch.
It's a textural delight that offers a satisfying crunch against the backdrop of velvety custard—a treat that Rita’s proudly describes as a “delightful fusion of smooth sweetness and savory crunch.”
But wait, there's more!
For those who've already fallen for the Reese’s Peanut Butter Mudslide Concrete, fear not.
This fan-favorite remains a staple on the menu, featuring a rich mix of Rita’s Vanilla Frozen Custard, Reese’s Peanut Butter Cups, Reese’s Peanut Butter sauce, and a swirl of Hershey’s hot fudge.
Together, these two desserts form an irresistible duo that celebrates the timeless love affair between peanut butter and chocolate.
Madalyn Weintraub, Senior Director of Marketing at Rita’s Italian Ice & Frozen Custard, shares the enthusiasm of Reese's fans everywhere.
“Our fans have made the REESE’S Peanut Butter Mudslide Concrete a top treat choice at Rita’s shops,” she says.
“We’re thrilled to expand our REESE’S lineup with the new PB & Toffee Concrete, and continue offering our guests fresh, fun new recipes, toppings, and flavors to create irresistible and unique frozen treats.”
Rita’s dedication to freshness is evident in their daily on-site preparation of Italian Ice, with a rotating selection of over 80 flavors.
Beyond the Italian Ice, the menu boasts frozen custard, signature Gelati, frozen coffee, milkshakes, and more, ensuring there's something for every palate.
For the loyal Rita's customers and newcomers alike, the Rita’s ice app offers a sweet deal—rewards on purchases and a free small ice, custard, or Gelati after the first purchase.
To dive into the details of the new Reese’s PB & Toffee Concrete, or to explore the full range of flavors, visit your local Rita’s restaurant or check out their website at http://www.ritasice.com/.
So, dear readers of The GrayVine, is this latest collaboration calling your name?
Will the PB & Toffee Concrete be the next must-have on your dessert list?
Whether you're a die-hard Reese's fan or simply in search of your next frozen treat fix, it seems Rita’s Italian Ice & Frozen Custard has once again found a way to sweeten our days.
Have you tried the new PB & Toffee Concrete? What's your all-time favorite Rita's flavor? Let's discuss the sweet side of life in the comments below. And remember, life is short—why not make it sweet?
Could this be the treat everyone will be craving?
For those with a penchant for the sweet and savory, a new partnership has emerged that's set to redefine indulgence.
Rita’s Italian Ice & Frozen Custard, a beloved name in frozen treats, has joined forces with Reese's, the iconic chocolate peanut butter cup brand, to create a dessert that's causing quite the stir among candy aficionados.
Rita's Italian Ice & Frozen Custard has collaborated with Reese's to create a new treat. Image source: hersheyland.
Introducing the PB & Toffee Concrete, the latest masterpiece in Rita's Concrete collection, and a treat that's already making waves on social media.
The buzz began with a tantalizing post from social media user @markie_devo, and since then, the excitement has only grown.
This delectable concoction promises a symphony of flavors that's sure to captivate anyone with a love for the classic combination of peanut butter and chocolate.
The PB & Toffee Concrete is a harmonious blend of Rita's creamy Vanilla Frozen Custard, swirled with Reese’s Peanut Butter Sauce, and crowned with a generous sprinkle of almond toffee crunch.
It's a textural delight that offers a satisfying crunch against the backdrop of velvety custard—a treat that Rita’s proudly describes as a “delightful fusion of smooth sweetness and savory crunch.”
But wait, there's more!
For those who've already fallen for the Reese’s Peanut Butter Mudslide Concrete, fear not.
This fan-favorite remains a staple on the menu, featuring a rich mix of Rita’s Vanilla Frozen Custard, Reese’s Peanut Butter Cups, Reese’s Peanut Butter sauce, and a swirl of Hershey’s hot fudge.
Together, these two desserts form an irresistible duo that celebrates the timeless love affair between peanut butter and chocolate.
Madalyn Weintraub, Senior Director of Marketing at Rita’s Italian Ice & Frozen Custard, shares the enthusiasm of Reese's fans everywhere.
“Our fans have made the REESE’S Peanut Butter Mudslide Concrete a top treat choice at Rita’s shops,” she says.
“We’re thrilled to expand our REESE’S lineup with the new PB & Toffee Concrete, and continue offering our guests fresh, fun new recipes, toppings, and flavors to create irresistible and unique frozen treats.”
Rita’s dedication to freshness is evident in their daily on-site preparation of Italian Ice, with a rotating selection of over 80 flavors.
Beyond the Italian Ice, the menu boasts frozen custard, signature Gelati, frozen coffee, milkshakes, and more, ensuring there's something for every palate.
For the loyal Rita's customers and newcomers alike, the Rita’s ice app offers a sweet deal—rewards on purchases and a free small ice, custard, or Gelati after the first purchase.
To dive into the details of the new Reese’s PB & Toffee Concrete, or to explore the full range of flavors, visit your local Rita’s restaurant or check out their website at http://www.ritasice.com/.
So, dear readers of The GrayVine, is this latest collaboration calling your name?
Will the PB & Toffee Concrete be the next must-have on your dessert list?
Whether you're a die-hard Reese's fan or simply in search of your next frozen treat fix, it seems Rita’s Italian Ice & Frozen Custard has once again found a way to sweeten our days.
