The travel industry is shifting focus to a new trend: "Sleep Tourism," where rest and rejuvenation take center stage.

This growing movement is reshaping vacations and wellness, offering a fresh approach to relaxation.

The GrayVine explores how this trend is changing how we prioritize self-care, especially in our golden years.

The rise of “Sleep Tourism”​

Gone are the days when vacations were solely about sightseeing and adventure.

In 2025, “Sleep Tourism” has emerged as one of the most significant travel trends, catering to a growing number of individuals who prioritize quality sleep as much as, if not more than, daytime activities.

This shift in focus is a response to the increasing awareness of the health benefits of sleep and the desire to break free from the cycle of stress and sleep deprivation that plagues modern life.

Why sleep is now a vacation priority​

The Centers for Disease Control and Prevention (CDC) reports that a staggering 36.8% of Americans are not getting enough sleep.

This lack of rest is often linked to heightened stress levels, which in turn can further disrupt sleep patterns.

It's a vicious cycle that many hope to break by indulging in a sleep-focused getaway.

The goal is simple: return from vacation feeling truly refreshed and with a renewed sleep routine.

The evolution of sleep-focused amenities​

In response to this growing demand, the hospitality industry has been quick to adapt.

Hotels and resorts are now offering specialized amenities designed to enhance the sleep experience.

Hilton's Power Down amenities, for example, include high-quality mattresses, temperature control bedding, and sound-absorbing technology.

Pillow Menus, offering a variety of pillow types to suit individual preferences, are becoming a standard feature in many establishments.

Resorts are also curating sleep-centered experiences.

Imagine drifting off in a hammock cocoon during the “SWAY Sleep Therapy” at the Conrad Hotel in Bali, or unwinding with a “Soak & Slumber” package at Castle Hot Springs in Arizona, complete with a sleep kit to promote restorative slumber.

These experiences are not just about luxury; they're about creating an environment conducive to deep, restful sleep.

Creating your own sleep staycation​

Not everyone can jet off to exotic locations for a sleep retreat, but that doesn't mean you can't create your own oasis of tranquility at home.

Start by transforming your bedroom into a sleep sanctuary, akin to a luxury hotel room.

Invest in high-quality sheets, soundproof your space, and find the perfect mattress and pillow for your needs.

Next, carve out time for a sleep-focused staycation.

Take a few days off work or plan a long weekend with the sole purpose of improving your sleep.

Mimic the activities found at sleep resorts, such as evening yoga, sound baths, or spa treatments.

The key is to step out of your routine and create an atmosphere that feels like a genuine escape from the everyday.


For our community at The GrayVine, the concept of sleep tourism resonates on a deeper level.

As we age, the quality of our sleep can often diminish, making restful nights even more precious.

Sleep tourism offers a proactive approach to enhancing our sleep quality, which in turn can improve overall health and well-being.

Moreover, this trend encourages us to prioritize self-care and to recognize the value of slowing down.

It's a reminder that sometimes, the best adventure is the journey towards a healthier, more rested self.
Have you considered a sleep-focused vacation, or have you already experienced one? What are your tips for creating the ultimate sleep sanctuary at home? Share your thoughts and insights with our community in the comments below!