Savvy shoppers know this Dollar General discount trick. Do you?

Attention, savvy seniors and frugal friends! Are you ready to uncover the secret treasure trove of discounts at Dollar General that most shoppers walk past without a second glance?

It's time to let you in on a little-known shopping hack that could have you walking out of the store with a cart full of bargains for mere pennies on the dollar.



The Penny List: Your Ticket to Extreme Savings
Dollar General, the beloved discount store chain, is not just a haven for everyday low prices— it's also home to the elusive “penny list.”

This weekly goldmine of deals features discontinued, seasonal, and clearance items marked down to just one cent. Yes, you read that right—one penny!

How do these deals come about, you ask? Well, they're often the result of insider tips from Dollar General employees and are circulated in deal-hunting forums and employee networks.

These lists are a bargain hunter's dream, offering up to 50 to 70 percent off already low prices.


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Dollar General offers secret discounts on items through their “penny list”, which reveals extreme markdowns to shoppers. Image source: Cam Ballard / Unsplash.



The Krazy Coupon Lady and The Freebie Guy are two popular online resources that publish these penny lists, sharing a plethora of discounted Dollar General items. Keep reading to find out where to find these two Dollar General veterans!

From frozen foods to calendars and hardware, these lists have it all. And while these websites are not officially affiliated with Dollar General, they've become go-to sources for those in the know.

The Art of the Penny Hunt
Here's the catch: Dollar General employees are typically instructed to remove penny items from the shelves.

However, if you're lucky enough to find one before it's pulled, they're obligated to sell it to you for that magical cent. It's like a scavenger hunt where the prize is practically free goods!



Beyond the Penny List
But wait, there's more! Dollar General also offers a variety of coupons and cash-back options online, tailored to your store location.

You can find discounts on household items, food, and personal care products, making your shopping experience even more affordable.


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Information on these exclusive deals is often sourced from insider tips and shared on various deal-hunting forums and websites like The Krazy Coupon Lady and The Freebie Guy. Image source: The Krazy Coupon Lady and The Freebie Guy.



The company's commitment to hassle-free and budget-friendly shopping has paid off, with a net sales increase of 5 percent last year, totaling a whopping $40.6 billion.

And while nearly 100 stores are set to close, Dollar General plans to open 575 new locations, continuing to spread the savings far and wide.

A Different Approach to Pricing
Dollar General's pricing strategy sets it apart from major competitors like Walmart.

Instead of focusing on the lowest price per item, they sell smaller quantities at lower prices.

Also read: Shocking apology from The Dollar General–Why are the shoppers outraged?



You'll also notice a significant presence of private brand goods on the shelves, which helps the company control manufacturing costs and keep prices down without paying for brand names.

CEO Todd Vasos has made it clear that affordability remains a top priority, especially given the economic challenges faced by many customers. “We are committed to providing the value they need and continue to feel very good about our everyday low-price position relative to comp competitors and other classes of trade.”

Dollar General's everyday low-price position is a cornerstone of their success, and they're committed to maintaining it, even in the face of tariffs and other market pressures.

Now that you're armed with this insider knowledge, it's time to put it to good use.

Before your next trip to Dollar General, check out the latest penny lists from The Krazy Coupon Lady or The Freebie Guy. Keep your eyes peeled for those hidden gems on the shelves, and don't forget to take advantage of online coupons and cash-back offers.

Read next: Heads up! Dollar General is rolling out huge changes in 2025—will they be good or bad?

Key Takeaways

  • Dollar General offers secret discounts on items through their “penny list”, which reveals extreme markdowns to shoppers.
  • Information on these exclusive deals is often sourced from insider tips and shared on various deal-hunting forums and websites like The Krazy Coupon Lady and The Freebie Guy.
  • The discount chain has an online presence offering coupons and cash back options, and has reported a significant increase in net sales.
  • Dollar General differentiates itself from competitors with its pricing strategy that focuses on selling smaller quantities of products and a larger presence of private brand goods to keep costs low.

Do you have any success stories or any additional tips you have for finding the best deals at Dollar General? Share them in the comments below!
 

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News, deals, games, and bargains for Americans over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, The GrayVine is all about helping you make your money go further.

The GrayVine

The GrayVine searches for the best deals, discounts, and bargains for over 60's. From everyday expenses like groceries and eating out, to electronics, fashion and travel, we're all about helping you make your money go further.
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