Shopper discovers hidden message near Dollar Tree’s Coca-Cola display—what you need to know now!
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Veronica E.
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While running errands, a shopper at Dollar Tree made a discovery that’s been sparking quite the conversation.
What seemed like a simple sign near the Coca-Cola display has raised eyebrows, and now, it’s got people talking.
The three words, "Don’t forget the ICE," have left many wondering what the real meaning behind them could be. Is it just an innocent reminder, or is there something more at play?
In the aisles of the store, content creator Juju (@jujubluebear) caught the moment on camera, and soon after, the video took off, racking up over 250,000 views.
What seemed like an innocent sign caught her attention because it could be interpreted as a subtle nod to something more controversial—Immigration and Customs Enforcement, or ICE.

Her reaction was swift and candid, calling out Coca-Cola and Dollar Tree for what she perceived to be a hidden message.
But as the video began to gain traction, people started questioning the context. Was it really a political statement, or is there more to the story?
The situation isn’t just about a sign—it's happening against the backdrop of ongoing debates and boycotts related to big corporations like Coca-Cola.
Over the past year, there has been growing criticism of companies, including some large brands, for their perceived ties to anti-immigrant sentiments and policies.
Coca-Cola, a company long known for promoting unity, has faced boycotts, though these have mostly been based on unsubstantiated rumors.
The most notable claim? That Coca-Cola had allegedly fired Latino workers in Texas and reported them to ICE—a story that hasn’t been proven true. In fact, news outlets have not corroborated these claims, and Coca-Cola’s official filings reveal no such actions.

As for the sign at Dollar Tree, some people see it as a reminder of the ongoing immigration debate, while others suggest it’s just an everyday message that’s been in place for years.
A Dollar Tree employee even mentioned that these signs often appear near other products, like Pepsi, and not just Coca-Cola.
Here at The GrayVine, we believe it’s essential to approach this situation with an open mind. While rumors can spread quickly, it’s important to focus on the facts and be cautious before jumping to conclusions.
This story serves as a reminder to all of us to be thoughtful in our interpretations, especially in today’s world, where things aren’t always as they seem.
Disclaimer: Here’s the video that started the conversation—please be advised that it includes the use of strong language.
Source: TikTok / jujubluebear.
We’d love to hear your thoughts. Have you ever come across something that sparked unexpected reactions or misunderstandings? How do you navigate situations like these and distinguish between what’s real and what’s just online noise? Share your thoughts in the comments below!
Also read:
Pepsi’s latest move could end Coca-Cola’s dominance: Discover the new flavor that’s here to stay!
Are Your Grandchildren at Risk? Big Food Companies Sued for Pushing Addictive, Health-Damaging Snacks
What seemed like a simple sign near the Coca-Cola display has raised eyebrows, and now, it’s got people talking.
The three words, "Don’t forget the ICE," have left many wondering what the real meaning behind them could be. Is it just an innocent reminder, or is there something more at play?
In the aisles of the store, content creator Juju (@jujubluebear) caught the moment on camera, and soon after, the video took off, racking up over 250,000 views.
What seemed like an innocent sign caught her attention because it could be interpreted as a subtle nod to something more controversial—Immigration and Customs Enforcement, or ICE.

Is Coca-Cola's sign sparking more than just a thirst for refreshment? Image Source: Pexels / Olena Bohovyk.
Her reaction was swift and candid, calling out Coca-Cola and Dollar Tree for what she perceived to be a hidden message.
But as the video began to gain traction, people started questioning the context. Was it really a political statement, or is there more to the story?
The situation isn’t just about a sign—it's happening against the backdrop of ongoing debates and boycotts related to big corporations like Coca-Cola.
Over the past year, there has been growing criticism of companies, including some large brands, for their perceived ties to anti-immigrant sentiments and policies.
Coca-Cola, a company long known for promoting unity, has faced boycotts, though these have mostly been based on unsubstantiated rumors.
The most notable claim? That Coca-Cola had allegedly fired Latino workers in Texas and reported them to ICE—a story that hasn’t been proven true. In fact, news outlets have not corroborated these claims, and Coca-Cola’s official filings reveal no such actions.

Could this simple sign at Dollar Tree be more than just a reminder to grab ice? The "Don't forget the ICE" message has sparked a heated debate online. Image Source: TikTok / jujubluebear.
As for the sign at Dollar Tree, some people see it as a reminder of the ongoing immigration debate, while others suggest it’s just an everyday message that’s been in place for years.
A Dollar Tree employee even mentioned that these signs often appear near other products, like Pepsi, and not just Coca-Cola.
Here at The GrayVine, we believe it’s essential to approach this situation with an open mind. While rumors can spread quickly, it’s important to focus on the facts and be cautious before jumping to conclusions.
This story serves as a reminder to all of us to be thoughtful in our interpretations, especially in today’s world, where things aren’t always as they seem.
Disclaimer: Here’s the video that started the conversation—please be advised that it includes the use of strong language.
Source: TikTok / jujubluebear.
Key Takeaways
- Coca-Cola faces boycott accusations and claims of racism and anti-immigrant actions, although these are currently unsubstantiated rumours.
- A video on social media shows a shopper interpreting a "Don’t forget the ICE" sign as potentially referring to Immigration and Customs Enforcement rather than literal ice.
- Coca-Cola's alleged association with ICE and firing of Latino workers lacks evidence, with no concrete details in SEC filings or recent press releases.
- Some internet users speculate about the intention behind the sign placement, while others defend the store, stating the sign has been there for a long time to promote the sale of ice bags.
We’d love to hear your thoughts. Have you ever come across something that sparked unexpected reactions or misunderstandings? How do you navigate situations like these and distinguish between what’s real and what’s just online noise? Share your thoughts in the comments below!
Also read:
Pepsi’s latest move could end Coca-Cola’s dominance: Discover the new flavor that’s here to stay!
Are Your Grandchildren at Risk? Big Food Companies Sued for Pushing Addictive, Health-Damaging Snacks