If you grew up in the ’60s—or raised kids or grandkids who did—there’s a good chance you remember Smucker’s Goober: that iconic striped jar blending peanut butter and jelly in one convenient container.

First hitting shelves in 1968, it quickly became a lunchbox favorite, loved for its fun look and no-fuss sandwich prep.

For decades, Goober has stuck with its tried-and-true combinations of peanut butter with grape or strawberry jelly.

But now, after more than 50 years, Smucker’s is giving this classic pantry staple a brand-new twist that has longtime fans asking, “Why didn’t they do this sooner?”

Introducing: Goober Honey.

That’s right—creamy peanut butter swirled with smooth honey spread, all in one jar.

It’s a match that many have made at home for years, but now Smucker’s is offering the convenience (and nostalgia) in their iconic Goober packaging.

It’s a fresh take on a classic that still feels right at home!

Smucker’s is putting a sweet new spin on a classic favorite with its latest Goober flavor—perfect for sandwiches, snacks, and a little nostalgic fun. Image Source: Pexels / Polina Tankilevitch.

A sweet combo that has fans buzzing

The new flavor was announced on social media, and it didn’t take long for the buzz to build.

One excited fan wrote, “Wow, you’d think this would’ve been out ages ago!”

Another added, “I’m def in—my fave PB sammiches are PB and honey .”

According to Smucker’s, Goober Honey is “the ultimate combo made with creamy peanut butter and a sweet honey spread.”

The company suggests spreading it on sandwiches, crackers, or even mixing it into oatmeal.

Also read: Reese’s fans are obsessed—is this the sweetest surprise yet?

Easy to spot, just in time for back-to-school

The new flavor will come in a familiar 18-ounce glass jar with a bright yellow and orange striped lid, making it easy to find on shelves.

While Smucker’s hasn’t officially confirmed the release date, food blogger Markie_devo—known for early product scoops—says you can expect it in stores by August, just in time for back-to-school season.

Also read: Is this $6 Walmart dessert the perfect treat you've been missing out on?

Smucker’s isn’t stopping there

Goober Honey isn’t the only recent launch.

Smucker’s has also rolled out two new fruit-flavored candies, part of a continued push to bring fresh ideas to its classic lineup.

But there’s no question—this peanut butter and honey combo is stealing the spotlight.

Source: Instagram / jmsmuckerco​

Whether you’re feeling nostalgic or just love a good peanut butter pairing, Goober Honey is a sweet new reason to revisit a classic.

Keep an eye out at your local store—and don’t forget to share if you spot it first!

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Key Takeaways

• Smucker’s has announced a new Goober Honey flavor, combining creamy peanut butter and sweet honey spread, to join its classic Goober range.
• Fans on social media are excited by the launch, with many surprised it hasn’t come out sooner and calling it a delicious-sounding addition.
• The product will be sold in an 18-ounce glass jar with a distinctive yellow and orange striped lid, and is expected to hit Australian shelves by August, just in time for the back-to-school period.
• This honey spread follows closely on the heels of Smucker’s other recent launches, including two new fruit-flavored candies, showing the brand’s ongoing innovation.

Will Goober Honey be your new go-to spread? Or are you sticking with the original flavors? Let us know in the comments—and don’t forget to share where you spot it!

 

[Arkie98]

I will be looking for the peanut butter with honey