Special Uber deals roll out to celebrate a new music release
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Uber and Uber Eats are rolling out new themed discounts and promotions this fall, giving riders and diners extra ways to celebrate.
The timing coincides with the release of The Life of a Showgirl, Taylor Swift's highly anticipated new album debuting on Friday, October 3.
While the offers were designed with fans in mind, the perks are open to anyone looking to take advantage of the limited-time deals.
From orange-colored treats to discounted rides, the offers give fans fun ways to enjoy the moment.
Even if you’re not a die-hard fan, these deals could be a chance to connect with younger family members who are.
Taylor’s new album is being linked with a bright orange aesthetic, and Uber Eats is leaning into the theme.
Through Sunday, October 5 at 12:01 a.m. ET, customers can find a curated “orange era essentials” collection in the Uber Eats app.
The selection includes snacks, drinks, and beauty items, all available at 12% off.
It’s a playful nod to the album’s launch—and a way to add something colorful to your listening party, family gathering, or simply an ordinary day.
If you’re heading out to a party, event, or even a movie night, Uber is also offering a transportation perk.
Between Thursday, October 2 at 8:00 p.m. ET and Sunday, October 5 at 12:01 a.m. ET, riders can use the code SHOWBIZ to get $12 off one Uber Comfort ride.
Uber Comfort vehicles are newer and more spacious, providing a bit more room and comfort.
Whether you’re traveling solo or sharing with friends, this promotion is a way to arrive in style without overspending.
Uber and Uber Eats note that additional promotions may appear throughout the week.
Fans are encouraged to keep an eye on their apps for temporary offers, bonus discounts, or other themed tie-ins celebrating the album launch.
Taylor Swift’s projects consistently attract attention from fans of all ages.
For companies like Uber, linking promotions to her music builds excitement and community around the release.
For listeners, the deals are a lighthearted way to join in—even if just by ordering snacks or catching a discounted ride.
For many GrayVine readers, Taylor Swift’s music is most familiar through children or grandchildren.
These promotions could be a fun way to bridge generations—whether by hosting a small listening party, sharing stories tied to music, or simply enjoying snacks and conversation together.
Read next:
Are you planning to take advantage of Uber’s Swiftie deals? Will you be checking out Taylor Swift’s The Life of a Showgirl when it drops? Or do you have a favorite memory tied to her music that you’d like to share?
We’d love to hear your thoughts and experiences in the comments below.
The timing coincides with the release of The Life of a Showgirl, Taylor Swift's highly anticipated new album debuting on Friday, October 3.
While the offers were designed with fans in mind, the perks are open to anyone looking to take advantage of the limited-time deals.
From orange-colored treats to discounted rides, the offers give fans fun ways to enjoy the moment.
Even if you’re not a die-hard fan, these deals could be a chance to connect with younger family members who are.
Uber and Uber Eats are joining the celebration for Taylor Swift’s latest album with themed deals and discounts. Image Source: X / The Taylor Swift Updates ©.
Uber Eats offers 12% off “orange era” picks
Taylor’s new album is being linked with a bright orange aesthetic, and Uber Eats is leaning into the theme.
Through Sunday, October 5 at 12:01 a.m. ET, customers can find a curated “orange era essentials” collection in the Uber Eats app.
The selection includes snacks, drinks, and beauty items, all available at 12% off.
It’s a playful nod to the album’s launch—and a way to add something colorful to your listening party, family gathering, or simply an ordinary day.
Also read: From J.Lo to Janet: Highlights from a memorable 2025 American Music Awards
$12 off Uber Comfort rides
If you’re heading out to a party, event, or even a movie night, Uber is also offering a transportation perk.
Between Thursday, October 2 at 8:00 p.m. ET and Sunday, October 5 at 12:01 a.m. ET, riders can use the code SHOWBIZ to get $12 off one Uber Comfort ride.
Uber Comfort vehicles are newer and more spacious, providing a bit more room and comfort.
Whether you’re traveling solo or sharing with friends, this promotion is a way to arrive in style without overspending.
Also read: A $12 Uber ride turned into a life-changing friendship between a 92-year-old and a young mom
More in-app surprises
Uber and Uber Eats note that additional promotions may appear throughout the week.
Fans are encouraged to keep an eye on their apps for temporary offers, bonus discounts, or other themed tie-ins celebrating the album launch.
Also read: “Absolutely gutted”: Uber Eats mix-up sends order 9,600 miles away to another country
Why the promotions matter
Taylor Swift’s projects consistently attract attention from fans of all ages.
For companies like Uber, linking promotions to her music builds excitement and community around the release.
For listeners, the deals are a lighthearted way to join in—even if just by ordering snacks or catching a discounted ride.
Also read: A new grocery delivery option could help stretch your budget
Tips for making the most of the deals
- Order early: Browse the “orange era” collection on Uber Eats before popular items sell out.
- Share the ride: Split an Uber Comfort with friends or family for a cost-effective outing.
- Check often: Stay alert for pop-up offers in the Uber and Uber Eats apps.
Also read: Uber’s new ride option could change your commute—and save you money
A connection across generations
For many GrayVine readers, Taylor Swift’s music is most familiar through children or grandchildren.
These promotions could be a fun way to bridge generations—whether by hosting a small listening party, sharing stories tied to music, or simply enjoying snacks and conversation together.
Read next:
- Uber for safety? There’s an app for that. No, seriously.
- A new ride option is helping seniors stay connected—here’s how to use it
- What really happens to your delivery before it gets to your door?
Are you planning to take advantage of Uber’s Swiftie deals? Will you be checking out Taylor Swift’s The Life of a Showgirl when it drops? Or do you have a favorite memory tied to her music that you’d like to share?
We’d love to hear your thoughts and experiences in the comments below.
