Switching from Southwest to Frontier? Here’s how to snag your free checked bag!
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Air travel is changing once again, and for many Southwest Airlines loyalists, the latest update might feel like a bit of turbulence.
For over five decades, Southwest stood out with its signature “bags fly free” policy—a rare perk in an industry known for extra fees.
But with a major policy shift on the horizon, many travelers are rethinking their loyalty.
If you’re feeling unsure about what’s next, you’re not alone.
The good news?
Another airline is stepping in with a tempting offer that could make the transition a little smoother!
Frontier Airlines, known for its budget-friendly fares, is rolling out a new promotion aimed at travelers disappointed by Southwest’s changes.
Their "Your New Love" campaign is designed to welcome those looking for a fresh start with an airline that’s ready to show some appreciation.
This limited-time offer includes more than just a free checked bag. Frontier is also offering a free carry-on, complimentary seat selection, and even free flight changes—perks that could make a big difference for budget-conscious travelers.
As CEO Barry Biffle put it, Frontier "has always had heart," and this promotion is their way of proving it.
If you’re considering making the switch, here’s what you need to know:
Could this be the beginning of a new era for the airline?
Southwest’s decision to change its baggage policy marks a major shift for the airline, which has long been recognized for allowing two free checked bags per passenger.
Starting May 28, only the airline’s most elite Rapid Rewards A-List Preferred members and Business Select passengers will still enjoy two free checked bags.
Some other travelers will qualify for one free checked bag, while everyone else will now have to pay—a move that’s left many loyal customers disappointed.
For Frontier, this is a key moment to attract new customers and show that budget airlines can still offer valuable perks.
The "Your New Love" campaign is more than just a deal—it’s a message that Frontier is listening to travelers and ready to meet their needs.
As airlines adjust to shifting consumer expectations, promotions like this could become more common.
Travelers are increasingly looking for simplicity, affordability, and flexibility when choosing an airline, and Frontier is betting that this offer will strike the right balance.
Read next: Applebee’s & IHOP’s secret deal—and 15 more restaurants are in!
Are you thinking about switching from Southwest to Frontier? Does this promotion make a difference in your decision? Do you think airlines should offer more perks like this? Share your thoughts in the comments—we’d love to hear your take on this airline shake-up!
For over five decades, Southwest stood out with its signature “bags fly free” policy—a rare perk in an industry known for extra fees.
But with a major policy shift on the horizon, many travelers are rethinking their loyalty.
If you’re feeling unsure about what’s next, you’re not alone.
The good news?
Another airline is stepping in with a tempting offer that could make the transition a little smoother!
With Southwest changing its baggage policy, could Frontier be the better choice for your next trip? Image Source: YouTube / 11Alive.
Frontier’s "Your New Love" Campaign: A Fresh Start for Travelers
Frontier Airlines, known for its budget-friendly fares, is rolling out a new promotion aimed at travelers disappointed by Southwest’s changes.
Their "Your New Love" campaign is designed to welcome those looking for a fresh start with an airline that’s ready to show some appreciation.
This limited-time offer includes more than just a free checked bag. Frontier is also offering a free carry-on, complimentary seat selection, and even free flight changes—perks that could make a big difference for budget-conscious travelers.
As CEO Barry Biffle put it, Frontier "has always had heart," and this promotion is their way of proving it.
The Details of the Deal
If you’re considering making the switch, here’s what you need to know:
- The offer applies to flights departing from May 28 through August 18—the same day Southwest’s new bag fees take effect.
- To unlock these perks, you must book by March 24 and use the promo code FREEBAG at checkout.
Could this be the beginning of a new era for the airline?
Also read: Unlock unlimited travel in 2025 with Frontier’s “All You Can Fly” pass!
Southwest’s New Baggage Policy
Southwest’s decision to change its baggage policy marks a major shift for the airline, which has long been recognized for allowing two free checked bags per passenger.
Starting May 28, only the airline’s most elite Rapid Rewards A-List Preferred members and Business Select passengers will still enjoy two free checked bags.
Some other travelers will qualify for one free checked bag, while everyone else will now have to pay—a move that’s left many loyal customers disappointed.
Also read: Say goodbye to a beloved perk: How Southwest’s shocking policy change will affect your wallet
Will Frontier Win Over Southwest Flyers?
For Frontier, this is a key moment to attract new customers and show that budget airlines can still offer valuable perks.
The "Your New Love" campaign is more than just a deal—it’s a message that Frontier is listening to travelers and ready to meet their needs.
As airlines adjust to shifting consumer expectations, promotions like this could become more common.
Travelers are increasingly looking for simplicity, affordability, and flexibility when choosing an airline, and Frontier is betting that this offer will strike the right balance.
Read next: Applebee’s & IHOP’s secret deal—and 15 more restaurants are in!
Are you thinking about switching from Southwest to Frontier? Does this promotion make a difference in your decision? Do you think airlines should offer more perks like this? Share your thoughts in the comments—we’d love to hear your take on this airline shake-up!
