The new Costco snack that’s got everyone talking—have you seen it yet?
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Every once in a while, a new treat shows up on store shelves and quietly builds a devoted following—not through flashy ads, but through word of mouth.
That’s exactly what’s happening at Costco right now, where a new chocolate snack is quickly becoming a favorite among shoppers.
If you enjoy a sweet bite with your afternoon coffee—or just love discovering new snacks before they go mainstream—this is one you’ll want to know about.
Costco has introduced a snack that blends two beloved flavors: cookie butter and dark chocolate.
The new Jelina Chocolatier Premium Dark Chocolate Cookie Butter Cups put a rich, spiced twist on the familiar peanut butter cup—and shoppers are buzzing.
These indulgent cups are filled with speculoos cookie butter, a spread made from crushed spiced cookies (think cinnamon and caramel), then wrapped in smooth, premium dark chocolate.
The result is a snack that feels nostalgic yet upscale, familiar yet fresh.
Currently, they’re only available at select Costco locations in Texas, but if early reactions are any indication, that might change soon.
Unlike standard chocolate cups, these are handcrafted in small batches by Galerie au Chocolat, a Canadian chocolatier known for ethically sourced ingredients.
Each bag contains over 21 ounces (nearly 600 grams), and they’re priced at just $3.20—an excellent value for a treat that feels a little luxurious.
The filling has a slightly crunchy texture and warm, spiced flavor, balanced by the richness of the dark chocolate.
It’s a pairing that’s both cozy and indulgent.
Although the snack is still regionally limited, feedback from shoppers has been enthusiastic.
Some describe it as “delicious,” “irresistible,” and even “dangerously good.”
With so many positive reviews, there’s growing hope for a nationwide rollout.
Source: Instagram / costcobuys.
For now, these cookie butter cups are only being sold in Texas, but Costco often expands successful regional items—especially when there’s strong customer demand.
With cookie butter growing in popularity and dark chocolate always a favorite, there’s reason to believe these might soon appear in other areas.
Costco has been expanding its lineup of imported snacks and gourmet sweets, and this one seems to fit right in.
If cookie butter is new to you, you’re not alone.
Made from crushed speculoos biscuits (a spiced cookie popular in Europe), it has a smooth, spreadable texture and a flavor that’s warm, slightly sweet, and gently spiced with cinnamon, nutmeg, and ginger.
It’s become a cult favorite in recent years—showing up in ice creams, spreads, baked goods, and now, chocolate cups.
If you don’t live near a Texas Costco, there are still ways to enjoy something similar.
Biscoff spread (a type of cookie butter) is available in many US grocery stores and online.
You can even try making your own cookie butter cups at home by melting dark chocolate and spooning in a bit of cookie spread before chilling.
It’s a fun treat and might hold you over until the real thing comes to your area!
Here at The GrayVine, we love seeing new snacks hit the shelves—especially when they bring something different to the table.
These cookie butter cups check a lot of boxes: rich, nostalgic, great value, and a fun conversation-starter for anyone who enjoys a sweet indulgence now and then!
Read next: Shoppers outraged: The price of this beloved Costco Bakery item has skyrocketed!
Have you tried cookie butter before? Would you pick up a bag of these if they came to your local Costco? We’d love to hear your thoughts in the comments below!
That’s exactly what’s happening at Costco right now, where a new chocolate snack is quickly becoming a favorite among shoppers.
If you enjoy a sweet bite with your afternoon coffee—or just love discovering new snacks before they go mainstream—this is one you’ll want to know about.
Costco has introduced a snack that blends two beloved flavors: cookie butter and dark chocolate.
The new Jelina Chocolatier Premium Dark Chocolate Cookie Butter Cups put a rich, spiced twist on the familiar peanut butter cup—and shoppers are buzzing.
Costco shoppers in Texas are getting an early taste of a new sweet treat that’s gaining attention nationwide. Image Source: YouTube / TODAY.
These indulgent cups are filled with speculoos cookie butter, a spread made from crushed spiced cookies (think cinnamon and caramel), then wrapped in smooth, premium dark chocolate.
The result is a snack that feels nostalgic yet upscale, familiar yet fresh.
Currently, they’re only available at select Costco locations in Texas, but if early reactions are any indication, that might change soon.
What makes them stand out?
Unlike standard chocolate cups, these are handcrafted in small batches by Galerie au Chocolat, a Canadian chocolatier known for ethically sourced ingredients.
Each bag contains over 21 ounces (nearly 600 grams), and they’re priced at just $3.20—an excellent value for a treat that feels a little luxurious.
The filling has a slightly crunchy texture and warm, spiced flavor, balanced by the richness of the dark chocolate.
It’s a pairing that’s both cozy and indulgent.
Also read: Costco insiders expose a hidden policy that's driving shoppers mad–See why!
Shoppers are spreading the word
Although the snack is still regionally limited, feedback from shoppers has been enthusiastic.
Some describe it as “delicious,” “irresistible,” and even “dangerously good.”
With so many positive reviews, there’s growing hope for a nationwide rollout.
Source: Instagram / costcobuys.
Also read: Spring has sprung—and so has this Costco must-try!
Will it expand to more stores?
For now, these cookie butter cups are only being sold in Texas, but Costco often expands successful regional items—especially when there’s strong customer demand.
With cookie butter growing in popularity and dark chocolate always a favorite, there’s reason to believe these might soon appear in other areas.
Costco has been expanding its lineup of imported snacks and gourmet sweets, and this one seems to fit right in.
What is cookie butter?
If cookie butter is new to you, you’re not alone.
Made from crushed speculoos biscuits (a spiced cookie popular in Europe), it has a smooth, spreadable texture and a flavor that’s warm, slightly sweet, and gently spiced with cinnamon, nutmeg, and ginger.
It’s become a cult favorite in recent years—showing up in ice creams, spreads, baked goods, and now, chocolate cups.
Also read: A price mistake or hidden deal? Costco shoppers can’t believe their luck!
Can’t get to Texas? Here’s what to try instead
If you don’t live near a Texas Costco, there are still ways to enjoy something similar.
Biscoff spread (a type of cookie butter) is available in many US grocery stores and online.
You can even try making your own cookie butter cups at home by melting dark chocolate and spooning in a bit of cookie spread before chilling.
It’s a fun treat and might hold you over until the real thing comes to your area!
Here at The GrayVine, we love seeing new snacks hit the shelves—especially when they bring something different to the table.
These cookie butter cups check a lot of boxes: rich, nostalgic, great value, and a fun conversation-starter for anyone who enjoys a sweet indulgence now and then!
Read next: Shoppers outraged: The price of this beloved Costco Bakery item has skyrocketed!
Have you tried cookie butter before? Would you pick up a bag of these if they came to your local Costco? We’d love to hear your thoughts in the comments below!
