This $7 ALDI item looks just like Williams Sonoma’s $60 version
By
Veronica E.
- Replies 0
If you’ve ever been caught in a family debate over who gets the crispy corner brownie, you know how serious this battle can get.
The corner piece has that magic mix of chewy, crunchy, and fudgy goodness that makes it the most prized part of the pan.
Scientists call it the Maillard reaction—the process that creates those deep, toasty flavors when heat meets sugar and protein.
It’s why our brains crave that golden crunch, even if it leads to a little sneaky “trimming” before serving.
But now, there’s a way to make sure everyone gets a corner without the kitchen drama.

The Crofton Endless Edge Baking Pan from ALDI is designed so every single brownie has a corner edge.
At just $6.99, this clever baking tool promises to put an end to family squabbles by giving each slice the coveted chewy-crispy balance.
Instead of fighting over four corners, everyone at the table can enjoy one!
High-end kitchen retailer Williams Sonoma sells a similar version, the Goldtouch Pro Ultimate Brownie Pan, for $59.95.
That’s nearly nine times the price of ALDI’s pan.
With ALDI’s budget-friendly alternative, you’re getting the same concept and functionality without the luxury price tag—proof that sometimes the best kitchen tools don’t have to break the bank.
Most likely made from durable carbon steel, ALDI’s pan distributes heat evenly and can withstand oven temperatures up to 450°F.
Removable silicone inserts make it simple to clean—no scrubbing or soaking required.
Just pop them out, rinse, and you’re ready for the next batch.
It’s a practical touch that home bakers of all ages can appreciate.

The unique design of the Endless Edge Pan creates four neat rows of brownies, each with its own crispy edge.
But it doesn’t stop at brownies—you can use it for blondies, savory slices, or other treats that benefit from an evenly baked crust.
It’s a versatile pan that makes baking fun and fair for everyone.

At $6.99, this ALDI Special Buy is a steal.
For the cost of one Williams Sonoma pan, you could pick up several from ALDI and still have money left over for ingredients.
Since ALDI Special Buys often sell out quickly, this is one deal you’ll want to grab before it disappears from shelves.
Brownie lovers know the corner piece is always the most coveted, and with ALDI’s Endless Edge Pan, everyone gets a fair share.
At just $7, it’s a smart, budget-friendly way to upgrade your baking routine without splurging on high-end cookware.
Whether you’re baking for family, friends, or just yourself, this pan proves that sometimes the simplest solutions bring the sweetest results!
Read next: A pro baker’s top 4 Whole Foods desserts you NEED to try (and 6 to avoid!)
With ALDI’s baking pan, everyone can enjoy a crispy-edged brownie without the arguments. Have you tried this pan yet—or do you still prefer the gooey middle? Share your thoughts and favorite recipes in the comments—we’d love to hear how you make your brownies special!
The corner piece has that magic mix of chewy, crunchy, and fudgy goodness that makes it the most prized part of the pan.
Scientists call it the Maillard reaction—the process that creates those deep, toasty flavors when heat meets sugar and protein.
It’s why our brains crave that golden crunch, even if it leads to a little sneaky “trimming” before serving.
But now, there’s a way to make sure everyone gets a corner without the kitchen drama.

ALDI shoppers are excited about this affordable find that makes every slice a winner. Image Source: YouTube / The Wall Street Journal.
The pan that settles the brownie debate
The Crofton Endless Edge Baking Pan from ALDI is designed so every single brownie has a corner edge.
At just $6.99, this clever baking tool promises to put an end to family squabbles by giving each slice the coveted chewy-crispy balance.
Instead of fighting over four corners, everyone at the table can enjoy one!
Also read: Remember when quality didn’t break the bank? ALDI does, with this $5 designer dupe
A pricey dupe for less
High-end kitchen retailer Williams Sonoma sells a similar version, the Goldtouch Pro Ultimate Brownie Pan, for $59.95.
That’s nearly nine times the price of ALDI’s pan.
With ALDI’s budget-friendly alternative, you’re getting the same concept and functionality without the luxury price tag—proof that sometimes the best kitchen tools don’t have to break the bank.
Also read: You won’t believe which sold-out Trader Joe’s favorite ALDI just brought back!
Built for baking and easy cleanup
Most likely made from durable carbon steel, ALDI’s pan distributes heat evenly and can withstand oven temperatures up to 450°F.
Removable silicone inserts make it simple to clean—no scrubbing or soaking required.
Just pop them out, rinse, and you’re ready for the next batch.
It’s a practical touch that home bakers of all ages can appreciate.

ALDI’s Crofton Endless Edge Baking Pan makes every brownie a corner piece for just $7. Image Source: ALDI.
Also read: This $20 ALDI serving tray looks just like Pottery Barn—and it comes with a secret bonus
More than just brownies
The unique design of the Endless Edge Pan creates four neat rows of brownies, each with its own crispy edge.
But it doesn’t stop at brownies—you can use it for blondies, savory slices, or other treats that benefit from an evenly baked crust.
It’s a versatile pan that makes baking fun and fair for everyone.

Williams Sonoma’s Goldtouch Pro Ultimate Brownie Pan retails for $59.95—nearly nine times the price of ALDI’s dupe. Image Source: Williams Sonoma.
Also read: Don’t miss this week’s new ALDI Finds—Score wireless earbuds & more from just $2.99!
Value you can’t ignore
At $6.99, this ALDI Special Buy is a steal.
For the cost of one Williams Sonoma pan, you could pick up several from ALDI and still have money left over for ingredients.
Since ALDI Special Buys often sell out quickly, this is one deal you’ll want to grab before it disappears from shelves.
Also read: Fudgy Beet Brownies
Tips for the perfect brownies
- Use quality chocolate for deeper flavor.
- Fold ingredients gently to keep the batter fudgy.
- Let brownies cool before slicing for clean edges.
- Try add-ins like walnuts, berries, or peanut butter for variety.
Brownie lovers know the corner piece is always the most coveted, and with ALDI’s Endless Edge Pan, everyone gets a fair share.
At just $7, it’s a smart, budget-friendly way to upgrade your baking routine without splurging on high-end cookware.
Whether you’re baking for family, friends, or just yourself, this pan proves that sometimes the simplest solutions bring the sweetest results!
Read next: A pro baker’s top 4 Whole Foods desserts you NEED to try (and 6 to avoid!)
Key Takeaways
- ALDI’s Crofton Endless Edge Baking Pan sells for $6.99, offering a nearly identical design to the $59.95 Williams Sonoma Goldtouch Pro Ultimate Brownie Pan.
- The pan’s layout ensures every slice has a crispy edge, solving the common family fight over corner pieces.
- Made from carbon steel with removable silicone inserts, it’s durable, easy to clean, and heat resistant up to 450°F.
- Shoppers are calling it a must-have bargain that delivers both savings and perfectly baked brownies every time.
With ALDI’s baking pan, everyone can enjoy a crispy-edged brownie without the arguments. Have you tried this pan yet—or do you still prefer the gooey middle? Share your thoughts and favorite recipes in the comments—we’d love to hear how you make your brownies special!