This new $12.99 chocolate bar is turning heads—could it be the next big treat to try?
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A new chocolate bar is making waves—and it’s not your everyday candy aisle find.
Inspired by a Middle Eastern favorite, this chocolate bar has captured the attention of sweet tooths across the country, thanks to its rich flavor, generous size, and popularity online.
With a price tag of $12.99, it’s being called a serious contender to the Trader Joe’s version that kicked off the trend in the US.
So what’s behind the hype?
And is it worth the splurge?
The chocolate bar craze started in late 2023 when a social media video featuring the original “Can’t Get Knafeh of It” bar from Fix Dessert Chocolatier in Dubai gained widespread attention.
The combination of creamy pistachio, crispy pastry layers, and smooth milk chocolate sparked curiosity worldwide.
But the original was tough to get—and pricey.
Some sellers charged up to $30 for a single bar online.
That’s when Trader Joe’s stepped in with a $3.99 version, making the flavor profile more accessible.
For a while, it was the go-to option for curious snackers!
Source: TikTok / @mariavehera257
Now, supermarket chain Lidl is launching its own take on the trend, available starting June 13 for $12.99 each—or two for $20 while supplies last.
What sets Lidl’s version apart?
It’s being advertised as twice the size of Trader Joe’s bar and features a rich filling of pistachio cream and kadayif, a crispy shredded pastry similar to what you’d find in baklava.
According to Lidl, it’s coated in creamy milk chocolate and made to resemble the Dubai original.
Here’s a quick side-by-side:
Source: Facebook / CupofTJ
Fans say it’s not just the chocolate—it’s the experience.
The pistachio-kadayif combo offers something new and different, especially for those who enjoy classic desserts like baklava or knafeh.
Social media has helped drive the trend, with posts, videos, and reviews filling up social media feeds.
Even major chains have jumped on board.
In some areas, Starbucks has launched a limited-edition Dubai Chocolate Bar Matcha Latte to join the fun.
If you enjoy rich, layered flavors and want to try something different, Lidl’s bar might be a worthwhile treat.
It’s large enough to slice and share or enjoy over a few days—and it brings a taste of international dessert culture right to your kitchen.
Whether you're a longtime chocolate lover or just curious about the buzz, Lidl’s take on the Dubai-inspired bar is a fun way to try something new.
With bold flavors, a generous size, and a touch of global flair, it’s more than just a sweet treat—it’s a conversation starter.
If you spot it in stores, grab one while you can and let us know what you think!
Read next: Don’t throw out your chocolate boxes—gardeners are loving this surprising trick!
Are you loyal to Trader Joe’s? Curious about Lidl’s version? Maybe you’ve even ordered the original from overseas or tried making your own at home. Let us know in the comments: Is this a passing fad, or your new favorite indulgence?
Inspired by a Middle Eastern favorite, this chocolate bar has captured the attention of sweet tooths across the country, thanks to its rich flavor, generous size, and popularity online.
With a price tag of $12.99, it’s being called a serious contender to the Trader Joe’s version that kicked off the trend in the US.
So what’s behind the hype?
And is it worth the splurge?
Lidl’s new Dubai-inspired chocolate bar is making a splash with its rich filling, oversized format, and Middle Eastern dessert flair. Image Source: Pexels / Pixabay.
A sweet sensation goes global
The chocolate bar craze started in late 2023 when a social media video featuring the original “Can’t Get Knafeh of It” bar from Fix Dessert Chocolatier in Dubai gained widespread attention.
The combination of creamy pistachio, crispy pastry layers, and smooth milk chocolate sparked curiosity worldwide.
But the original was tough to get—and pricey.
Some sellers charged up to $30 for a single bar online.
That’s when Trader Joe’s stepped in with a $3.99 version, making the flavor profile more accessible.
For a while, it was the go-to option for curious snackers!
Source: TikTok / @mariavehera257
Also read: New $4 Dubai-style chocolate bar quietly lands at Trader Joe’s
A bigger bar enters the ring
Now, supermarket chain Lidl is launching its own take on the trend, available starting June 13 for $12.99 each—or two for $20 while supplies last.
What sets Lidl’s version apart?
It’s being advertised as twice the size of Trader Joe’s bar and features a rich filling of pistachio cream and kadayif, a crispy shredded pastry similar to what you’d find in baklava.
According to Lidl, it’s coated in creamy milk chocolate and made to resemble the Dubai original.
Also read: This iconic chocolate brand just gave your favorite childhood treat a luxurious makeover
How the bars compare
Here’s a quick side-by-side:
- Trader Joe’s version: Affordable and widely loved, but smaller and milder in flavor.
- Lidl’s bar: Bigger, bolder, and filled with layers of texture. At $12.99, it’s pricier—but designed for sharing or savoring slowly.
- Other retailers: Some high-end shops still sell imported versions for $20–$30, but availability and consistency vary.
Source: Facebook / CupofTJ
Also read: Ben & Jerry’s Chocolate Ice Cream
Why the buzz?
Fans say it’s not just the chocolate—it’s the experience.
The pistachio-kadayif combo offers something new and different, especially for those who enjoy classic desserts like baklava or knafeh.
Social media has helped drive the trend, with posts, videos, and reviews filling up social media feeds.
Even major chains have jumped on board.
In some areas, Starbucks has launched a limited-edition Dubai Chocolate Bar Matcha Latte to join the fun.
Lidl’s Dubai-inspired chocolate bar features layers of pistachio cream and crispy pastry, offering a rich take on a popular global treat. Image Source: Facebook / Lidl US.
Also read: Revealed: The shocking winner of our ALDI chocolate taste test!
Is it worth the $12.99?
If you enjoy rich, layered flavors and want to try something different, Lidl’s bar might be a worthwhile treat.
It’s large enough to slice and share or enjoy over a few days—and it brings a taste of international dessert culture right to your kitchen.
Ways to enjoy it
- Share with guests: Serve it in slices at a get-together or as a fun dessert.
- Pair with tea or coffee: The sweetness plays well with something warm and slightly bitter.
- Wrap it up as a gift: It’s a unique present for chocolate lovers and foodies alike.
Whether you're a longtime chocolate lover or just curious about the buzz, Lidl’s take on the Dubai-inspired bar is a fun way to try something new.
With bold flavors, a generous size, and a touch of global flair, it’s more than just a sweet treat—it’s a conversation starter.
If you spot it in stores, grab one while you can and let us know what you think!
Read next: Don’t throw out your chocolate boxes—gardeners are loving this surprising trick!
Are you loyal to Trader Joe’s? Curious about Lidl’s version? Maybe you’ve even ordered the original from overseas or tried making your own at home. Let us know in the comments: Is this a passing fad, or your new favorite indulgence?
