As the holiday lights begin to glow and the winter rhythm settles in, there’s a familiar magic in the air, one that gently reminds us that, even in the busiest months, you deserve a little sparkle of your own.

And what better way to mark the season than with a beautiful piece of jewelry that feels as special and lasting as the memories you’re creating?

If you’ve been dreaming of treating yourself (or someone special) to something truly timeless, Effy Jewelry* has just unveiled a holiday offer that’s as dazzling as the celebrations ahead.

Trust us: this is the season to sparkle.

A gift worth giving… and keeping​

There are gifts you buy, and then there are pieces you keep forever.

Jewelry carries its own kind of magic. A pair of earrings can become a confidence boost before a big day. A necklace can carry a memory. A ring can tell the story of the people you love and the milestones you’ve lived through.

Known for their craftsmanship, bold design, and extraordinary gemstones, Effy creates jewelry meant to be lived in, loved, and passed down through generations.* From elegant diamonds to vibrant colored gems, each piece is handcrafted with care and intention.


What makes Effy so loved by longtime jewelry collectors:

• Thoughtful design: Each piece is imagined by artisans who blend classic elegance with modern detail.
• Heirloom-quality craftsmanship: Effy uses responsibly sourced stones and carefully set metals designed to last for years.
• Everyday wearability: These aren’t pieces you lock in a box; they’re meant to be worn and enjoyed.
• Accessible luxury: High-quality materials without the intimidating price tag.

It’s the kind of jewelry that feels luxurious yet personal, an investment in beauty you get to appreciate every day.

A holiday offer that truly sparkles​

For a limited time, Effy features one of its most irresistible Black Friday offers yet:

BUY a 2-carat pair of Lab Grown Diamond Stud Earrings for $1,295 and receive a 1-carat pair FREE.*​

Choose between 14k white or yellow gold*. Either way, you’re getting timeless elegance in the tone you love most.

It’s perfect for…

Treating yourself to a luxurious everyday diamond

Gifting a daughter, granddaughter, or dear friend

Sharing a “twin sparkle” moment with someone special

Starting (or continuing) your own heirloom tradition


Diamonds are the ultimate timeless accessory*. They’re polished enough for an evening out, yet simple enough for everyday wear.

And because these studs are lab-grown, you get the same brilliance as traditional stones, but at a fraction of the cost and with a lighter environmental footprint. It’s a win for your wallet and the planet!

Two pairs of stunning diamond studs, wrapped in Effy’s signature craftsmanship, for the price of one? Now, that’s what we call holiday magic.

More sparkle to discover​

While the diamond stud BOGO is the star of the show, Effy’s Online-Only Specials* is brimming with even more treasures.

From vibrant gemstone pendants and classic gold hoops to bold cocktail rings and delicate bracelets, there’s something for every taste and occasion.*


Love a bit of celebrity inspiration? Effy’s As Seen On collection* features pieces worn by some of your favorite stars on the red carpet:

1. Bouquet Two Tone Gold Diamond Ring* worn by Oprah Winfrey
2. 14K White Gold Diamond Halo Emerald Stud Earrings* worn by Idina Menzel
3. Brasillica 14K Yellow Gold Diamond and Emerald Ring* worn by Halle Berry
4. Classique 14K White Gold Diamond Bangle* worn by Malin Akerman
5. 14K White Gold Black and White Diamond Ring* worn by Demi Moore

Perhaps you'd like to shop by price? If you love jewelry that feels personal and expressive, you’re sure to find a piece that speaks to you or to someone you love:

Gifts for Her*​

• Under $1000*
• Under $2500*
• Under $5000*
• Luxe Gifts*

Gifts for Him*​

• Under $1000*
• Under $2500*
• Under $5000*
• Luxe Gifts*

With so many choices, finding the perfect piece (or two!) has never been easier.

Luxury Made Effortless​

Effy makes holiday shopping a breeze with complimentary FedEx shipping and returns on all US domestic orders*.

International shipping is also available*, with duties and taxes handled by the carrier for a smooth delivery experience.

Changed your mind? No worries! Effy offers free returns on eligible US online orders*, including a prepaid return label.

Plus, every piece comes with a 2-year limited warranty*, and you can upgrade to a limited lifetime warranty for an extra layer of peace of mind.

Caring for your Effy Jewelry​

Diamonds and gemstones have different care requirements. Here are simple tips on how to keep your pieces sparkling:

1. Diamonds*: Soak in warm water with mild dish soap, then gently brush with a soft toothbrush.
2. Rubies*, Sapphires* & Most Colored Gems*: Use lukewarm water and mild soap, and rinse gently.
3. Emeralds*: Avoid exposure to heat and moisture; gently wipe with a soft cloth.
4. Opals* & Pearls*: Wipe with a damp, soft cloth. These stones are delicate!
5. Gold* & Silver*: Clean with warm water, mild soap, and a soft brush, then dry with a lint-free cloth.

Effy also offers a handy Jewelry Cleaning Kit*, perfect for keeping your treasures polished on the go.

Your time to shine​

As we move into the season of giving, why not choose a gift that can be worn now, cherished for years, and passed down with love?
Whether you want to celebrate your journey, mark a new chapter, or surprise someone who brings joy into your life, Effy’s Black Friday offer is your moment to shine*.

After all, trends may come and go, but diamonds (and the memories they represent) are forever.

Explore Effy’s Black Friday offer and bring home two pairs of dazzling diamonds today. *​

Have you ever received a piece of jewelry that became a treasured keepsake? Or do you have a family heirloom with a special story to tell? We’d love to hear your sparkling stories in the comments below!

*Please note that this is a sponsored article. Any links marked with an asterisk (*) may earn us a small commission if clicked, at no additional cost to you. These commissions assist in covering the costs of running The GrayVine. Thank you for your continued support!*