Verizon is phasing out popular customer discounts—here’s what to know
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Longtime Verizon customers may soon see their phone bills rise, and not just by a few dollars.
The company is quietly removing one of its most appreciated perks—its loyalty discount—and many users are only finding out when the email arrives in their inbox.
For older adults on fixed incomes or anyone carefully budgeting their monthly expenses, this change can have a significant impact.
While Verizon hasn’t made a major public announcement, online discussions suggest this is part of a larger trend.
Here’s what’s changing, how it might affect you, and what steps you can take to stay in control.
The first signs of the discount rollback came from customer forums, where Verizon users reported receiving an email stating, “This discount will be removed no sooner than September 1, 2025.”
For many, this loyalty discount has quietly shaved dollars off their monthly bill for years—without ever requiring action.
Now, it’s being phased out, and the rollout appears to be happening in waves.
If you haven’t received the email yet, it doesn’t necessarily mean you’re in the clear.
Customers should monitor their accounts closely and be prepared for potential changes.
For some Verizon users, the loyalty discount was the only reason they stuck with the company.
One person wrote, “They’re ending loyalty discounts, which was the only thing keeping me with Verizon.”
Another added that the combination of loyalty and line discounts made a big difference in their monthly total.
Losing these benefits could mean paying hundreds more per year—anywhere from $240 to over $1,000 depending on how many lines or devices are on the account.
It's a frustrating change, especially for people who’ve remained loyal to Verizon for decades.
In addition to removing loyalty perks, Verizon is also raising prices on select device plans—especially tablets.
One user shared that their 3-year price-protected plan is going up by $5 per month.
Others noted increases on multiple tablet lines at once.
These price hikes follow earlier changes to multi-device plans, creating a ripple effect that’s hitting some customers harder than expected.
When paired with the end of loyalty discounts, these increases are prompting many users to reconsider whether Verizon still offers the value they expect.
Source: Reddit / FullNeedleworker2168
If you’re thinking about switching providers, keep in mind that Verizon isn’t alone in cutting perks.
AT&T and T-Mobile have also made similar moves, increasing plan prices and shrinking existing discounts.
Instead of across-the-board hikes, these carriers often implement quiet changes—removing a discount here or adding a fee there.
The trend reflects industry-wide cost pressures, as wireless companies invest in 5G infrastructure and face rising operational expenses.
Unfortunately, long-term customers are often the ones who feel the pinch first.
If you’re impacted by these changes, there are still ways to protect your budget:
As wireless companies look to stay competitive and fund new technology rollouts, perks like loyalty discounts are often among the first to go.
While these incentives were once used to attract and retain long-term customers, the focus has shifted toward short-term promotions and flexible packages.
For seniors and others who value consistency over flashy upgrades, this change can be disappointing.
Still, staying informed and being proactive can help you adjust without overpaying.
Read next: T-Mobile changes a long-standing perk—and customers aren’t happy
Have you already received Verizon’s notice—or are you preparing for what might come? We’d love to hear your experiences and strategies for navigating the changes.
The company is quietly removing one of its most appreciated perks—its loyalty discount—and many users are only finding out when the email arrives in their inbox.
For older adults on fixed incomes or anyone carefully budgeting their monthly expenses, this change can have a significant impact.
While Verizon hasn’t made a major public announcement, online discussions suggest this is part of a larger trend.
Here’s what’s changing, how it might affect you, and what steps you can take to stay in control.
Verizon’s quiet phaseout of loyalty discounts has left many longtime customers scrambling for options. Image Source: YouTube / Bloomberg Podcasts.
What the Verizon email says—and who’s getting it
The first signs of the discount rollback came from customer forums, where Verizon users reported receiving an email stating, “This discount will be removed no sooner than September 1, 2025.”
For many, this loyalty discount has quietly shaved dollars off their monthly bill for years—without ever requiring action.
Now, it’s being phased out, and the rollout appears to be happening in waves.
If you haven’t received the email yet, it doesn’t necessarily mean you’re in the clear.
Customers should monitor their accounts closely and be prepared for potential changes.
Also read: Don’t miss this: Score $450 with T-Mobile’s new upgrade and add-a-line deal at costco
Why customers are speaking out
For some Verizon users, the loyalty discount was the only reason they stuck with the company.
One person wrote, “They’re ending loyalty discounts, which was the only thing keeping me with Verizon.”
Another added that the combination of loyalty and line discounts made a big difference in their monthly total.
Losing these benefits could mean paying hundreds more per year—anywhere from $240 to over $1,000 depending on how many lines or devices are on the account.
It's a frustrating change, especially for people who’ve remained loyal to Verizon for decades.
Also read: Lower your Verizon bill in minutes–Discover this customer’s genius switch that saved her $60 a month!
Price hikes on tablets and other devices
In addition to removing loyalty perks, Verizon is also raising prices on select device plans—especially tablets.
One user shared that their 3-year price-protected plan is going up by $5 per month.
Others noted increases on multiple tablet lines at once.
These price hikes follow earlier changes to multi-device plans, creating a ripple effect that’s hitting some customers harder than expected.
When paired with the end of loyalty discounts, these increases are prompting many users to reconsider whether Verizon still offers the value they expect.
Source: Reddit / FullNeedleworker2168
Also read: Is your personal data at risk? Why telecom companies aren’t telling you about the massive hacking scam
Verizon isn’t the only carrier raising prices
If you’re thinking about switching providers, keep in mind that Verizon isn’t alone in cutting perks.
AT&T and T-Mobile have also made similar moves, increasing plan prices and shrinking existing discounts.
Instead of across-the-board hikes, these carriers often implement quiet changes—removing a discount here or adding a fee there.
The trend reflects industry-wide cost pressures, as wireless companies invest in 5G infrastructure and face rising operational expenses.
Unfortunately, long-term customers are often the ones who feel the pinch first.
Also read: You might be overpaying for internet—here’s how to fix it fast
What you can do to lower your bill
If you’re impacted by these changes, there are still ways to protect your budget:
- Check your account: Log in to your Verizon account to view your current plan and discounts. If you haven’t received the email yet, keep an eye out in the coming weeks.
- Contact customer service: A courteous call may open the door to new promotions or retention offers. Some customers have had luck asking directly.
- Compare carriers: Smaller providers—known as MVNOs—often use the same networks and may offer lower rates or more flexible plans.
- Reassess your needs: Review how many lines or devices you truly use. Downsizing your plan could help offset the cost of losing a discount.
- Look for deals: If you’re open to switching, keep an eye out for promotions targeting new customers. These can include account credits or device incentives.
As wireless companies look to stay competitive and fund new technology rollouts, perks like loyalty discounts are often among the first to go.
While these incentives were once used to attract and retain long-term customers, the focus has shifted toward short-term promotions and flexible packages.
For seniors and others who value consistency over flashy upgrades, this change can be disappointing.
Still, staying informed and being proactive can help you adjust without overpaying.
Read next: T-Mobile changes a long-standing perk—and customers aren’t happy
Have you already received Verizon’s notice—or are you preparing for what might come? We’d love to hear your experiences and strategies for navigating the changes.
