Walmart’s new logo is out–here’s why people don't think it's worth the price!
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When Walmart announced its first logo redesign in nearly two decades, the retail behemoth likely anticipated a buzz—but perhaps not the kind it received.
The unveiling of the new logo, part of a “comprehensive brand refresh,” has sparked a wave of disbelief and humor across the internet, with many questioning the creativity behind the change and the paycheck that accompanied it. Do you think Walmart got their money’s worth?
On January 13, Walmart released a press statement detailing its brand overhaul, which included a revamped logo.
The previous sunburst design, a six-ray symbol of the company's core values, was familiar to millions.
The new iteration? It's essentially the same, but with bolder lines and more vibrant colors. This subtle shift has left many scratching their heads, wondering if the minimal changes justify the effort—or the expense.
Social media and online forums quickly filled with commentary. “I can't believe someone got paid for this,” exclaimed one user, echoing a sentiment shared by many.
Critics and armchair designers alike chimed in, with some suggesting that the redesign amounted to little more than a high-contrast filter applied to the old logo.
“The dumbest logo rebranding I've ever seen. Hey @Walmart, I'd love to know how much that cost,” another user quipped.
Walmart's logo has undergone several transformations since its inception in 1962. The original design was a simple wordmark, “WALMART,” which evolved to include a hyphen and later a star between the “Wal” and “Mart.”
In 2008, the company introduced the sunburst, which has now been refreshed. Each change has been a reflection of the times and the company's growth.
The latest redesign, however, has been met with skepticism and jests about its lack of innovation.
Some have even joked that the new logo appears “fatter,” poking fun at the idea that Walmart's rebrand might inadvertently reinforce certain stereotypes about its customer base.
Despite the public's mixed reactions, Walmart stands by its new logo as a modern representation of its founder's legacy and its commitment to customers.
Source: @Keggs719 / X.
The updated wordmark, inspired by Sam Walton's iconic trucker hat, and the familiar blue color scheme are meant to signal Walmart's evolving capabilities while honoring its heritage.
William White, Walmart's Senior Vice President and Chief Marketing Officer, emphasized that the refreshed brand identity is “inspired by the trucker hat worn by late company founder Sam Walton,” and the color scheme “leans on the retailer's most recognizable tones and its heritage of blue.”
“This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” William White, senior vice president and Chief Marketing Officer for Walmart US, stated.
The rebrand was first introduced at a Walmart location in Arkansas in October 2024 and will gradually make its way to the company's website, app, and marketing campaigns, eventually reaching all stores.
Source: 5NEWS / Youtube.
What do you think of Walmart's new logo? Is it a smart refresh or a missed opportunity for something more impactful? Share your thoughts and insights with our community in the comments below!
The unveiling of the new logo, part of a “comprehensive brand refresh,” has sparked a wave of disbelief and humor across the internet, with many questioning the creativity behind the change and the paycheck that accompanied it. Do you think Walmart got their money’s worth?
On January 13, Walmart released a press statement detailing its brand overhaul, which included a revamped logo.
The previous sunburst design, a six-ray symbol of the company's core values, was familiar to millions.
The new iteration? It's essentially the same, but with bolder lines and more vibrant colors. This subtle shift has left many scratching their heads, wondering if the minimal changes justify the effort—or the expense.
Walmart's new logo has been widely criticized for its resemblance to the previous design, resulting in a wave of online jokes and memes. Image source: 5NEWS / Youtube.
Social media and online forums quickly filled with commentary. “I can't believe someone got paid for this,” exclaimed one user, echoing a sentiment shared by many.
Critics and armchair designers alike chimed in, with some suggesting that the redesign amounted to little more than a high-contrast filter applied to the old logo.
“The dumbest logo rebranding I've ever seen. Hey @Walmart, I'd love to know how much that cost,” another user quipped.
Walmart's logo has undergone several transformations since its inception in 1962. The original design was a simple wordmark, “WALMART,” which evolved to include a hyphen and later a star between the “Wal” and “Mart.”
In 2008, the company introduced the sunburst, which has now been refreshed. Each change has been a reflection of the times and the company's growth.
The latest redesign, however, has been met with skepticism and jests about its lack of innovation.
Some have even joked that the new logo appears “fatter,” poking fun at the idea that Walmart's rebrand might inadvertently reinforce certain stereotypes about its customer base.
Despite the public's mixed reactions, Walmart stands by its new logo as a modern representation of its founder's legacy and its commitment to customers.
Source: @Keggs719 / X.
The updated wordmark, inspired by Sam Walton's iconic trucker hat, and the familiar blue color scheme are meant to signal Walmart's evolving capabilities while honoring its heritage.
William White, Walmart's Senior Vice President and Chief Marketing Officer, emphasized that the refreshed brand identity is “inspired by the trucker hat worn by late company founder Sam Walton,” and the color scheme “leans on the retailer's most recognizable tones and its heritage of blue.”
“This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” William White, senior vice president and Chief Marketing Officer for Walmart US, stated.
The rebrand was first introduced at a Walmart location in Arkansas in October 2024 and will gradually make its way to the company's website, app, and marketing campaigns, eventually reaching all stores.
Source: 5NEWS / Youtube.
What do you think of Walmart's new logo? Is it a smart refresh or a missed opportunity for something more impactful? Share your thoughts and insights with our community in the comments below!
