Where’s the beef?
On January 15, 1984, Wendy’s debuted the iconic “Where’s the beef?” campaign—and it became an instant classic. Starring Clara Peller (1902–1987), the ad poked fun at competitors’ tiny burger patties with her famous question: “Where’s the beef?” The catchphrase took off, boosting Wendy’s sales and cementing its place in fast-food history. Beyond burgers, the phrase became cultural shorthand for calling out anything lacking substance—echoing through politics and pop culture alike.
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