Would you change your name for nearly 2 decades of free beer? Busch Light’s wild new offer has fans buzzing!

Some people collect coupons. Others chase loyalty rewards. But would you legally change your name for free beer? Busch Light thinks at least one person will, and they're betting big on it.

The beer company has launched what might be the most committed marketing campaign of 2025: offering 19 years' worth of beer money to one person willing to legally change their name to "Hunter" and the contest runs through October 13. This isn’t about a social media handle change or a fun nickname for the weekend. This requires actual paperwork, legal fees, and explaining to your family why you're now officially called Hunter.

The Deal That's Got People Talking

Here's what's on the table: the winner gets a $5,500 prepaid card, which breaks down to roughly one 30-pack of Busch Light per month for 19 years. The company will also cover all the legal fees and paperwork involved in officially changing your name. That's essentially $24 worth of beer money each month until 2044.

More than 2,000 fans have already expressed interest by posting on Busch Light's social media using the hashtags #BecomeAHunter and #Sweepstakes. The enthusiasm has been surprising, even to marketing experts who thought the bar for promotional stunts couldn't get any higher.

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Why "Hunter" Needs Saving

The campaign isn't just a publicity stunt—there's some interesting data behind it. According to Busch Light, the name Hunter has dropped 93% in popularity over the past five years. While that specific statistic is difficult to verify independently, broader naming trend data does show Hunter's decline from its heyday.

The name Hunter peaked in popularity around 2000, when over 12,000 babies were given the name annually. Since then, it's been on a steady downward trajectory as parents increasingly choose more unique or modern-sounding names for their children.

The Psychology of Extreme Marketing

This campaign reflects a broader trend in marketing where brands compete not just for attention, but for genuine commitment from consumers. Remember when people tattooed company logos for free food? Or legally changed their names for fast food chains? Busch Light is tapping into that same psychology, but with a twist that connects to their core audience.

This stunt coincides with the 19th annual release of their hunting cans—camouflaged beer containers that have become a tradition among outdoor enthusiasts. The company has built a strong following in hunting communities, and this campaign doubles down on that identity in the most literal way possible.

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The Gathering of Hunters

The campaign culminates in what might be the most niche party of the year: a "Hunter Gathering" in Appleton, Wisconsin on November 16, described as one of the largest private gatherings of people named Hunter. Attendees—whether born Hunter or newly christened—will enjoy hunting games, merchandise giveaways, and an appearance by the Busch Guy mascot.

The event is open to anyone named Hunter, those willing to change their name, or just dedicated hunting enthusiasts and Busch Light fans. It's essentially a real-world meetup for people who take brand loyalty very seriously.

The Practical Perspective

For anyone actually considering this offer, there are practical considerations beyond the novelty. Legal name changes create paperwork headaches that extend far beyond the initial court filing. Every account, subscription, professional license, and official document needs updating. Your credit history follows your old name until you establish a paper trail with the new one.

That said, $5,500 is real money, and for someone already fond of the name Hunter—or perhaps looking for a fresh start anyway—it's not the worst deal in promotional history.

Modern Brand Loyalty Taken to Extremes

This campaign says something interesting about where you are as consumers. Brand loyalty once meant choosing Pepsi over Coke or Ford over Chevy. Now it apparently means altering your legal identity for a beverage company. Whether that's amusing or concerning probably depends on your perspective.

For Busch Light, the campaign is already a success regardless of whether anyone actually changes their name. Thousands of people are talking about their brand, sharing their content, and associating themselves with their outdoor lifestyle messaging. That's marketing gold in an attention-scarce world.

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Key Takeaways

• Busch Light is running a seasonal promotion where one lucky fan can win 19 years’ worth of Busch Light Hunting Cans by legally changing their name to Hunter.
• The brand will cover all the fees and paperwork needed for participants to officially change their name to Hunter.
• To enter, participants must post proof of their legal name change on Busch Light's social media pages using the hashtags #BecomeAHunter and #Sweepstakes before 13 October.
• Fans named Hunter, those willing to change their name, or passionate hunting and beer enthusiasts can also RSVP for a celebratory gathering in Appleton, Wisconsin, featuring giveaways and the Busch Light mascot.

Would you change your name for 19 years of free beer? Do you know anyone named Hunter who should throw their hat in the ring? Or do you have a favorite hunting or beer story to share?