You asked, they delivered: Reese’s unveils a game-changing product you can’t miss!
By
Veronica E.
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In the world of sweets, surprises and innovations are always around the corner.
But every so often, a brand delivers something so unexpected, it takes everyone by surprise.
That’s exactly what happened when Reese’s, the beloved brand known for its perfect blend of chocolate and peanut butter, took a playful April Fools’ joke and turned it into an actual product that has fans buzzing with excitement.
It all started with a bit of fun.
On April Fools’ Day, Reese’s teased its followers with a mouthwatering yet fictional announcement: the arrival of Reese’s Chocolatey Bread.
Fans couldn’t help but wonder if this loaf infused with the classic flavors of Reese’s peanut butter and chocolate could be real.
And sure enough, the response was overwhelming, with comments flooding in from fans eager to see this treat come to life.

From prank to perfection: The Reese’s PB&J Sandwich Kit
Turns out, Reese’s was paying attention.
The brand revealed that, while the Chocolatey Bread was a prank, there was something just as sweet in store.
Enter the Reese’s PB&J Big Cups, combining the much-loved peanut butter and chocolate with either strawberry or grape filling.
But that’s not all—Reese’s decided to take it one step further by turning the dream into reality.
Introducing the Reese’s PB&J Sandwich Kit: a decadent twist on the classic peanut butter and jelly sandwich.
Also read: Reese’s fans are obsessed—is this the sweetest surprise yet?
Act fast or miss out
Here’s the twist: this product is as exclusive as it is delicious.
Reese’s has announced that the PB&J Sandwich Kits will be available in limited quantities starting April 8, exclusively on the ShopHershey’s website.
While they’ve kept quiet about pricing and the exact availability, you’ll need to act quickly to secure one for yourself.
Source: Instagram / snackbetch.
And don’t worry if you'll miss out on this exclusive release!
The popularity of the Reese’s Chocolatey Bread could turn this limited-time treat into a permanent offering.
Until then, the Reese’s PB&J Big Cups will have to hold you over!
What makes this launch even more special is how it shows the power of community.
Reese’s listened to their fans and made their requests a reality, proving that they truly value customer input—and they’re not afraid to have a little fun along the way.
Read next: This snack collaboration has people talking—what’s all the hype about?
Have you ever wished for a brand to turn a fun idea into reality? What’s your dream Reese’s product? Share your thoughts with us, and let us know if you’re excited to try the Reese’s PB&J Sandwich Kit! Your feedback could help shape the future of Reese’s and other treats, so let’s keep the conversation going!
But every so often, a brand delivers something so unexpected, it takes everyone by surprise.
That’s exactly what happened when Reese’s, the beloved brand known for its perfect blend of chocolate and peanut butter, took a playful April Fools’ joke and turned it into an actual product that has fans buzzing with excitement.
It all started with a bit of fun.
On April Fools’ Day, Reese’s teased its followers with a mouthwatering yet fictional announcement: the arrival of Reese’s Chocolatey Bread.
Fans couldn’t help but wonder if this loaf infused with the classic flavors of Reese’s peanut butter and chocolate could be real.
And sure enough, the response was overwhelming, with comments flooding in from fans eager to see this treat come to life.

Reese's takes a playful April Fools' prank and turns it into a fan-favorite reality. Image Source: YouTube / SN®.
From prank to perfection: The Reese’s PB&J Sandwich Kit
Turns out, Reese’s was paying attention.
The brand revealed that, while the Chocolatey Bread was a prank, there was something just as sweet in store.
Enter the Reese’s PB&J Big Cups, combining the much-loved peanut butter and chocolate with either strawberry or grape filling.
But that’s not all—Reese’s decided to take it one step further by turning the dream into reality.
Introducing the Reese’s PB&J Sandwich Kit: a decadent twist on the classic peanut butter and jelly sandwich.
Also read: Reese’s fans are obsessed—is this the sweetest surprise yet?
Act fast or miss out
Here’s the twist: this product is as exclusive as it is delicious.
Reese’s has announced that the PB&J Sandwich Kits will be available in limited quantities starting April 8, exclusively on the ShopHershey’s website.
While they’ve kept quiet about pricing and the exact availability, you’ll need to act quickly to secure one for yourself.
Source: Instagram / snackbetch.
And don’t worry if you'll miss out on this exclusive release!
The popularity of the Reese’s Chocolatey Bread could turn this limited-time treat into a permanent offering.
Until then, the Reese’s PB&J Big Cups will have to hold you over!
What makes this launch even more special is how it shows the power of community.
Reese’s listened to their fans and made their requests a reality, proving that they truly value customer input—and they’re not afraid to have a little fun along the way.
Read next: This snack collaboration has people talking—what’s all the hype about?
Key Takeaways
- Reese's has listened to fan requests and is releasing a new PB&J Big Cups product, offering strawberry or grape filling options.
- The company played an April Fools' Day prank hinting at Reese's Chocolatey Bread, which generated genuine interest among consumers.
- Due to the buzz created by the prank, Reese's has decided to make the Chocolatey Bread a reality, featuring it in a special PB&J Sandwich Kit.
- The Reese's PB&J Sandwich Kits will be sold in limited quantities on the ShopHershey’s website starting April 8, and enthusiasts will need quick fingers to purchase one before they run out.
Have you ever wished for a brand to turn a fun idea into reality? What’s your dream Reese’s product? Share your thoughts with us, and let us know if you’re excited to try the Reese’s PB&J Sandwich Kit! Your feedback could help shape the future of Reese’s and other treats, so let’s keep the conversation going!