You won’t believe the 11 exciting new products Cholula just launched—what’s spicing up stores now!

If you’re a fan of that iconic wooden-capped bottle and the unmistakable kick of Cholula, get ready—your spice rack is about to get a major upgrade!

In its biggest expansion ever, Cholula has just dropped 11 brand-new products, and for the first time, it’s not just about hot sauce.

Whether you’re a longtime devotee or just love adding a little heat to your meals, this new lineup is packed with bold flavors, creative twists, and plenty of ways to bring restaurant-quality Mexican cuisine right into your kitchen.



A New Era for Cholula: Beyond Hot Sauce
For over a century, Cholula has been a staple for anyone who loves a little (or a lot) of heat.

That signature blend of peppers and spices has found its way onto everything from eggs to pizza.

But now, Cholula is stepping out of the hot sauce aisle and into a whole new world of flavor. Surprisingly, none of the 11 new products are traditional hot sauces.

Instead, Cholula is focusing on versatile cooking sauces, creamy toppings, crunchy chili crisps, and dry seasoning blends—all designed to make it easier than ever to bring authentic Mexican flavors to your table.


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Cholula has launched its biggest brand expansion yet, introducing 11 new products including cooking sauces, seasoning blends, finishing sauces, and condiments. Image source: Cholula Hot Sauce / Youtube.



What’s New? The 11 Products You’ll Want to Try
Here’s the full rundown of Cholula’s latest creations:

1. Cooking & Simmer Sauces
  • Birria Cooking & Simmer Sauce: Bring the rich, savory flavors of birria—a slow-cooked Mexican stew—home with ease. Perfect for tacos, quesadillas, or even as a base for hearty soups.
  • Fajita Cooking & Simmer Sauce: Skip the takeout and whip up sizzling fajitas in minutes. This sauce is packed with classic spices and a hint of heat.
  • Taco Topping & Cooking Sauce: Double-duty as a topping or a simmer sauce, this one’s a must for taco night.
  • Carne Asada Marinade & Cooking Sauce: Marinate your steak or use as a finishing sauce for that authentic carne asada flavor.
2. Cremosa Sauces
  • Creamy Cilantro Lime Cremosa: A tangy, herby sauce that’s perfect for drizzling over burritos, tacos, or even roasted veggies.
  • Chipotle Cremosa: Smoky, creamy, and just the right amount of heat—try it on sandwiches, casseroles, or as a dip.


3. Sweet & Spicy Chamoy
  • Cholula’s take on this classic Mexican condiment blends their signature hot sauce with chile de arbol and sweet hibiscus. Use it to dip fruit, rim cocktail glasses, or add a sweet-spicy kick to grilled meats.
4. Chilies & Pepitas Chili Crisp
  • A crunchy, spicy topping made with three types of chiles, garlic, onion, pepitas (pumpkin seeds), and sesame seeds. Spoon it over eggs, avocado toast, or even salads for a burst of flavor and texture.
5. Dry Seasoning Blends
  • Original Fajita Medium Seasoning Mix: All the flavors of your favorite fajitas, now in a convenient dry blend.
  • Pork Carnitas Mild Seasoning Mix: Make tender, flavorful carnitas at home—just add pork and let the seasoning do the rest.
6. Original Hot Salsa
  • Love Cholula’s salsa? This new version cranks up the heat for those who like things extra spicy. Use it as a dip, a topping, or even as a simmer sauce for chicken or beef.

Source: snachwithzach / Youtube.​


How to Use Cholula’s New Products
Not sure where to start? Here are a few ideas to get your creative juices flowing. Click on each recipe if you want a guide too!
  • Quick Weeknight Fajitas: Sauté sliced peppers, onions, and your choice of protein with the Fajita Cooking & Simmer Sauce. Serve with warm tortillas and a drizzle of Chipotle Cremosa.
  • Birria Tacos: Use the Birria Cooking & Simmer Sauce with beef or lamb, then stuff the meat into corn tortillas, dip in the sauce, and crisp them up in a skillet.
  • Carnitas Made Easy: Rub pork shoulder with the Pork Carnitas Seasoning Mix, slow-cook until tender, then shred and serve with salsa and cilantro.
  • Elevate Your Breakfast: Top fried eggs or avocado toast with a spoonful of Chilies & Pepitas Chili Crisp for a crunchy, spicy kick.
  • Sweet & Spicy Snacks: Drizzle Chamoy over fresh mango or pineapple, or use it to rim your next margarita glass.


Where to Find the New Cholula Lineup
Ready to spice up your pantry? The new Cholula products are rolling out to select retailers nationwide, but you can already find them online at the McCormick website and Amazon.

Prices start around $6 for a 12-ounce jar of sauce or salsa, and about $10 for the chili crisp or seasoning blends.

Key Takeaways
  • Cholula has launched its biggest brand expansion yet, introducing 11 new products including cooking sauces, seasoning blends, finishing sauces, and condiments.
  • Surprisingly, none of the new items are hot sauces, but they offer various ways to add flavour and spice to home cooking.
  • The new range includes items such as Birria and Fajita Cooking Sauces, Cremosa sauces, Sweet & Spicy Chamoy, Chilies & Pepitas Chilli Crisp, new dry seasoning blends, and a fiery Original Hot Salsa.
  • The new Cholula products are now available online via the McCormick website and Amazon, and will be rolling out to selected retailers across Australia soon.

Are you a Cholula superfan? Have you tried any of these new products yet, or do you have a favorite way to use Cholula in your cooking? Share your thoughts, recipes, and spicy stories in the comments below!
 

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